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    Comscore ProductCard StationViewEssentials 01

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    Ceci Vommaro
    StationView Essentials provides local TV ratings and audience data from over 30 million homes across all 210 US markets, allowing analysis of granular viewing behaviors. It measures second-by-second viewership and combines with consumer data to identify valuable audiences. Coverage is nationwide and measurement is passive and continuous.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Comscore ProductCard StationViewEssentials 01

    Uploaded by

    Ceci Vommaro
    49 views2 pages
    StationView Essentials provides local TV ratings and audience data from over 30 million homes across all 210 US markets, allowing analysis of granular viewing behaviors. It measures second-by-second viewership and combines with consumer data to identify valuable audiences. Coverage is nationwide and measurement is passive and continuous.

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    StationView Essentials provides local TV ratings and audience data from over 30 million homes across all 210 US markets, allowing analysis of granular viewing behaviors. It measures second-by-second viewership and combines with consumer data to identify valuable audiences. Coverage is nationwide and measurement is passive and continuous.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    49 views2 pages

    Comscore ProductCard StationViewEssentials 01

    Uploaded by

    Ceci Vommaro
    StationView Essentials provides local TV ratings and audience data from over 30 million homes across all 210 US markets, allowing analysis of granular viewing behaviors. It measures second-by-second viewership and combines with consumer data to identify valuable audiences. Coverage is nationwide and measurement is passive and continuous.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    StationView Essentials

    Go beyond sweeps with access to local TV ratings


    and advanced audiences, across every ZIP code,
    every day of the year

    Comscore StationView Essentials® provides television measurement that represents Granular viewing from the ZIP code-level
    up shows you where your unique local
    local television audiences’ unique viewing behaviors. Built from the ZIP code-level
    viewers are watching
    up across all 210 local markets, StationView Essentials combines TV viewership
    information with household-level consumer behavior data, giving users access
    to the industry’s most granular local TV data available, for local TV measurement
    that’s truly local. Comscore’s commitment to passive measurement across tens of
    thousands of televisions in every U.S. market paired with Comscore’s experience
    in overlaying return-path data with advanced audience information produces
    unmatched data integrity.

    Why Comscore COMPLETE LOCAL MARKET COVERAGE


    Gain valuable insight in all 210 U.S. local markets with data collected from more
    than 30 million homes nationwide from the ZIP code-level up.

    MASSIVE & PASSIVE MEASUREMENT


    Access passively-collected, second-by-second local market viewership
    information from tens of millions of TV set-top boxes, not diaries or meters.

    COMSCORE ADVANCED AUDIENCES™


    Pinpoint the valuable audiences you want to reach using information on audience
    TV consumption habits, buying patterns, auto ownership and more.

    StationView Essentials is the industry’s only local TV measurement currency that provides
    local stations and agencies with television measurement that truly represents their audience’s
    unique viewing behaviors.

    © 2018 Comscore, Inc. Product capabilities and availability vary by market.


    StationView Essentials

    How Comscore can help

    210
    Complete Coverage
    LO C A L T V S TAT I O N S & G R O U P S

    • Sell more TV advertising by showing advertisers their target consumers


    reliably watch your station.

    • Optimize resources and minimize waste with more reliable and stable
    local television ratings measurement. With TV viewership information built from
    the ZIP code-level up across all 210 local
    markets, only Comscore can provide
    • Make smarter programming and promotional decisions by knowing
    local stations and agencies with television
    precisely what and when your audience is watching. measurement that truly represents
    their audience’s unique viewing behaviors.

    Advanced Audiences
    LO C A L AG E N C I E S & A DV E R T I S E R S

    • Pinpoint valuable audiences based on lifestyle, behavior, programming


    preferences, vehicle ownership and purchase intent.

    • Confidently reach your key consumers with massive and detailed local
    TV consumption data. Comscore Advanced Audiences go
    beyond age/gender demographics,
    allowing users to understand how viewers
    • Accurately determine ROI using local TV measurement from 210 local U.S. in their unique markets vote, the cars they
    drive and the products they purchase.
    markets with data collected from the ZIP code-level up.

    M U LT I - C H A N N E L V I D E O P R O G R A M M I N G D I S T R I B U TO R S (M V P D S)

    • Negotiate more effectively with key insights into the true value of networks
    at the local level.
    Continuous Measurement

    • Sell more ads by showing buyers where and when their target consumers

    24/7/365
    are watching.

    • Make informed local programming decisions using census-level viewership


    and demographic data for each individual market.

    Comscore gives users access to passively-


    collected, second-by-second local
    television viewing information from tens of
    millions of U.S. households.

    To learn how Comscore can help you make business decisions with confidence,
    Ready to learn more? contact your Comscore representative or email [email protected] .

    [email protected] comscore.com

    © 2018 Comscore, Inc.

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