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SC Tech Indonesia: Getting Started

This document provides guidance for starting and operating a successful home-based business. It outlines steps to take in planning the business, setting it up legally and physically, marketing and launching it, and sustaining it over time. Key areas covered include developing a business plan, assessing financial needs, establishing a home office, recruiting employees if needed, setting up technology and security, branding and marketing the business, and nurturing customer relationships. The goal is to guide entrepreneurs through establishing and running a home-based venture.

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Stiawan Adhi
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97 views5 pages

SC Tech Indonesia: Getting Started

This document provides guidance for starting and operating a successful home-based business. It outlines steps to take in planning the business, setting it up legally and physically, marketing and launching it, and sustaining it over time. Key areas covered include developing a business plan, assessing financial needs, establishing a home office, recruiting employees if needed, setting up technology and security, branding and marketing the business, and nurturing customer relationships. The goal is to guide entrepreneurs through establishing and running a home-based venture.

Uploaded by

Stiawan Adhi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

SC Tech Indonesia

www.sctech-indonesia.com

Getting Started
☐ 1. Conduct a personal evaluation to determine why you want to start a business.
☐ 2. Create a business plan:
☐ a. What do we do?
☐ b. How do we do it?
☐ c. Who do we serve?
☐ 3. Conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and
threats.
☐ 4. Assess how much capital you have available to invest.
☐ 5. Discuss your plans with family members to ensure they are behind you.
☐ 6. Determine if you want the business to be full-time or part-time.

Committing to Your Business


☐ 1. Define the customer “problem” and how your business can provide a solution in a
unique way.
☐ 2. Determine viability: Is there a market for your service?
☐ 3. Identify businesses that are having success today.
☐ 4. Will your business be relevant as time passes? How will you adapt?
☐ 5. Define your market:
☐ a. Who is your ideal customer?
☐ b. What’s your market size?
☐ c. How easy is it to acquire the customer?

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☐ 6. Validate your idea by talking to potential customers about it.


☐ 7. Evaluate how customers solve this problem today, as well as what the competition
offers.
☐ 8. Create a quick financial plan, identifying costs and forecasted sales, to see if your
capital gets you to a profit.

Setting Up Your Business


☐ 1. Select your business name. Perform a corporate name search to make sure your
name is still available.
☐ 2. Register a domain name and secure social media profiles for the company.
☐ 3. Apply for an EIN with the IRS and local or state business licenses.
☐ 4. Determine whether the zoning laws allow for home businesses in the neighborhood.
☐ 5. Get a PO Box in case you do not want your home address to become your primary
business address.
☐ 6. Get a separate phone line in case you do not want your personal phone to become
your primary number.
☐ 7. Decide on a legal structure or business structure and incorporate: Corporation, LLC,
or Sole Proprietorship.
☐ 8. Get your website up and running.
☐ 9. Set up an accounting and record keeping system:
☐ a. hire an accountant,
☐ b. select an accounting system, and
☐ c. select a fiscal year.

Ensuring Sufficient Funds are Available


☐ 1. Estimate how long it will take for your business to acquire paying customers.
☐ 2. Itemize your living expenses for the first year, at least, and assess where these will
come from.

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☐ 3. Itemize your living expenses for the first year, at least, and assess where these will
come from.
☐ 4. From this, determine how many months of savings or investment you need to
breakeven.
☐ 5. If outside investment is required beyond the founders’ savings, complete a business
plan.

Planning for Your Home-Based Business’ Business Plan


☐ 1. Complete a Company Overview that includes basic information and a summary of
the management team.
☐ 2. Write a Business Description section describing your services and what problems
they solve.
☐ 3. Prepare a Market Analysis section that describes the total market and your target
market, specific segment needs, competitive offerings available, and any trends that
will affect the analysis.
☐ 4. Describe an Operating Plan for the business, such as operating hours, number of
employees, key vendors, or seasonal adjustments your business might need to
adjust to.
☐ 5. Create a Marketing and Sales Plan that includes a “Go To Market” or launch plan,
pricing, how your business will generate leads, and close new business.
☐ 6. Build a Financial Plan that shows a break-even analysis, projected profit and loss,
and projected cash flows.
☐ 7. Write an Executive Summary which gives a general overview of the above
completed sections.

Setting Up to Operate
☐ 1. Find a feasible space for your home office that can provide you with the ideal space
needed to conduct business.
☐ 2. Set up your home office with a comfy chair, desk, shelves, filing cabinets, and etc.
☐ 3. Identify any staffing needs.

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☐ 4. Recruit, interview, hire, and train employees (if applicable).


☐ 5. If hiring employees, get an employer ID from the IRS.
☐ 6. Identify and set up any needed technology:
☐ a. laptop for business operations,
☐ b. printer,
☐ c. business software and applications,
☐ d. POS,
☐ e. business email account,
☐ f. phones,
☐ g. CRM
☐ h. billing, and
☐ i. payment systems.
☐ 7. Ensure your technology systems are secure with your information and customer
information.
☐ 8. Install a security system.
☐ 9. Depending on the business type, identify and partner with the right
suppliers/vendors.

Marketing and Launching Your Home-Based Business


☐ 1. Develop and refine a brand for your company and its products or services.
☐ 2. Create and fine tune an Elevator Pitch through conversations.
☐ 3. Community outreach and networking: as a home-based business, you will not have
the normal foot traffic. Therefore, other marketing strategies are needed to offset the
lack of a storefront. Attend various networking events to build relationships with
community connectors.
☐ 4. Begin distributing or displaying your marketing materials:
☐ a. web-based promotions,
☐ b. social media,
☐ c. direct mail,

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☐ d. business cards,
☐ e. trade shows, or
☐ f. brochures.
☐ 5. Establish an email marketing account and initiate digital marketing through blogs,
emails, or SEO strategies to drive traffic to your website.
☐ 6. Let the local or regional press know you are opening.
☐ 7. Utilize Guerrilla Marketing tactics to generate traffic.
☐ 8. Organize an opening event at a local business. Create a relationship that might allow
cross-promotions.

Sustaining Your Home-Based Business


☐ 1. Keep track of strategies that worked and flopped to fine tune your marketing tactics.
☐ 2. Ask for referrals and testimonials to build credibility.
☐ 3. Maintain and nurture your repeat business. Remember, it costs 80% less to maintain
a current relationship than to develop a new one.
☐ 4. Recognize your top client base. They will be your best pied pipers. Ask for referrals.

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