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CSR Report

The document discusses the LEGO Group's efforts towards corporate social responsibility and sustainability. It details initiatives like using sustainable materials, partnering with organizations like the World Wildlife Fund, and achieving 100% renewable energy use. The LEGO Group aims to replace disposable plastics and source materials sustainably to protect the planet through play.

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Khenith Santos
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863 views2 pages

CSR Report

The document discusses the LEGO Group's efforts towards corporate social responsibility and sustainability. It details initiatives like using sustainable materials, partnering with organizations like the World Wildlife Fund, and achieving 100% renewable energy use. The LEGO Group aims to replace disposable plastics and source materials sustainably to protect the planet through play.

Uploaded by

Khenith Santos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Lego

Lego tops this year's roster of top CSR companies with 74.4 RepTrak points,
having jumped from its fifth place showing last year.

In RI's analysis, Lego beat all other companies in the perception that it
behaves ethically, conducts business fairly, operates transparently, protects
the environment and supports worthy causes.

Lego "has embraced corporate social responsibility from top to bottom," says
RI Chief Research Officer Stephen Hahn-Griffiths.

Its Build the Change and Sustainable Materials Center initiatives - and its
partnership with the World Wildlife Fund - are part of the Danish toy
company's push for sustainability.

*The LEGO Group’s new Responsible Business Principles introduce best practice
benchmarks as well as mandatory requirements. Family Friendly Workplace principles
adopted in recognition of the importance of parents and caregivers in early childhood.

*We know that play is an important part of life and we believe in the power of play. Play
lets us be creative, explore, experiment, dream and discover. IKEA and the LEGO Group,
join forces to encourage more play.
*Ambitions include replacing single-use disposable plastics and finding recycled or
sustainably sourced bio-based materials for all plastic based packaging.
*LEGO® botanical elements such as leaves, bushes and trees will be made from plant-
based plastic sourced from sugarcane in the future and will appear in LEGO boxes
already in 2018.
*The LEGO Group has joined the How2Recycle® initiative, providing US consumers with
clear guidance and encouragement to responsibly recycle their LEGO® packaging.
During 2018, the first LEGO boxes with How2Recycle labelling will be rolled out across
the US.
*LEGO® #KidsTakeover event for World Children’s Day to let children direct advert on the
Power of Play
*The LEGO Group is extending its partnership with the World Wide Fund for Nature
(WWF), as part of efforts to reduce CO2 emissions in manufacturing and supply chain
operations, and promote global action on climate change.
*After four years and a DKK 6 billion investment in two offshore wind farms, the LEGO
Group has achieved its ambition to balance 100% of its energy use with energy from
renewable sources. To celebrate, the LEGO Group has built the largest ever LEGO® brick
wind turbine, a Guinness World Records™ title, and challenged children around the
world to create their own renewable energy solutions.
*The LEGO Group is on a mission to protect the planet through the power of play, and
has joined forces with LEGO Batman, to engage children in important environmental and
social issues.

ETHICAL STANDARDS

 Every employee and third party acting on behalf of the LEGO Group must apply
high ethical standards and principles of integrity, honesty and legality in all they
do. Ethical conduct is not only the right thing to do, it is mandatory, and it upholds
a long company tradition and reflects our company values of imagination,
creativity, fun, learning, caring and quality.

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