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    Consumer Behaviour Impact On Over The Top (OTT) Services

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    ABHISHEK
    This document is a survey that aims to analyze consumer behavior and trends towards over-the-top (OTT) communication services. It contains 13 multiple choice and rating scale questions about respondents' use of OTT services like WhatsApp, consumer preferences, perceptions around regulation of OTT providers, and ratings of service quality and data privacy from OTT service providers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Consumer Behaviour Impact On Over The Top (OTT) Services

    Uploaded by

    ABHISHEK
    504 views3 pages
    This document is a survey that aims to analyze consumer behavior and trends towards over-the-top (OTT) communication services. It contains 13 multiple choice and rating scale questions about respondents' use of OTT services like WhatsApp, consumer preferences, perceptions around regulation of OTT providers, and ratings of service quality and data privacy from OTT service providers.

    Original Description:

    consumer behaviour survey

    Original Title

    Consumer Behaviour Impact on Over the Top (OTT) Services

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    This document is a survey that aims to analyze consumer behavior and trends towards over-the-top (OTT) communication services. It contains 13 multiple choice and rating scale questions about respondents' use of OTT services like WhatsApp, consumer preferences, perceptions around regulation of OTT providers, and ratings of service quality and data privacy from OTT service providers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    504 views3 pages

    Consumer Behaviour Impact On Over The Top (OTT) Services

    Uploaded by

    ABHISHEK
    This document is a survey that aims to analyze consumer behavior and trends towards over-the-top (OTT) communication services. It contains 13 multiple choice and rating scale questions about respondents' use of OTT services like WhatsApp, consumer preferences, perceptions around regulation of OTT providers, and ratings of service quality and data privacy from OTT service providers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Consumer Behaviour Impact on Over the Top (OTT) Services 19/04/19, 10(58 PM

    Consumer Behaviour Impact on Over the Top


    (OTT) Services
    The objective of this research is to propose a conceptual framework which attempts to analyse the trends
    affecting the consumer behaviour towards communication services due to advent of OTT services . I
    invite you to be a part of this survey, Your survey responses will be coded and remain strictly confidential.
    * Required

    NAME *

    This is a required question


    AGE GROUP *
    Mark only one oval.
    15-25
    25-35
    35-45
    45 OR ABOVE
    This is a required question
    GENDER *
    Mark only one oval.
    Male
    Female
    This is a required question
    1) Do you use any OTT services ? *
    Mark only one oval.
    Yes
    No
    This is a required question
    2) As an OTT services consumer, how would you classify yourself?
    Mark only one oval.
    Individual Private End-User
    Commercial End-User
    This is a required question
    3) How would you rate the impact caused by OTT services on your day-to-day life?
    Mark only one oval.
    Positive impact
    Negative impact
    No impact at all
    This is a required question
    4) Which of the following OTT services you prefer in smartphone penetration
    Mark only one oval.
    WhatsApp
    WeChat
    Facebook Messenger
    SMS
    Chat On

    file:///Users/abhishekbitolia/Desktop/Consumer%20Behaviour%20Impact%20on%20Over%20the%20Top%20(OTT)%20Services.html Page 1 of 3
    Consumer Behaviour Impact on Over the Top (OTT) Services 19/04/19, 10(58 PM

    BBM
    Other:
    This is a required question
    5) OTT service providers offering communication services such as voice, messaging and video call
    services through applications should be regulated in your Country?
    Mark only one oval.
    Yes
    No
    This is a required question
    6) Do you prefer to book movies via using OTT services ?
    Mark only one oval.
    yes
    No
    This is a required question
    7) Is it too early to establish a regulatory framework for OTT services in your country?
    Mark only one oval.
    Yes
    No
    Maybe
    This is a required question
    8) What impact will regulatory interventions have on the provision, deployment and uptake of OTT
    services?
    Mark only one oval.
    Positive impact
    Negative impact
    No impact at all
    This is a required question
    9) Should OTT service providers be made to pay some form of levy, fees or taxes in countries where they
    provide their services ?
    Mark only one oval.
    yes
    No
    This is a required question
    10) Do you agree that the rapid consumer adoption of OTT services is largely due to the innovative nature
    of OTT services?
    Mark only one oval.
    Strongly disagree
    Disagree
    Neutral
    Agree
    Strongly agree
    This is a required question
    11) How often do you use the following OTT services ?
    Mark only one oval per row.
    1 (Least) 2 3 4 5 (Most) N/A
    Voice Services
    Messaging
    Services

    file:///Users/abhishekbitolia/Desktop/Consumer%20Behaviour%20Impact%20on%20Over%20the%20Top%20(OTT)%20Services.html Page 2 of 3
    Consumer Behaviour Impact on Over the Top (OTT) Services 19/04/19, 10(58 PM

    Video
    Conference/
    Chat
    Video
    Streaming
    Data Backup
    Cloud
    Applications
    Please enter one response per row
    12) Do you have any Cybersecurity and data protection & privacy concerns regarding your use of OTT
    services?
    Mark only one oval.
    Yes
    No
    This is a required question
    13) How would you generally rate the service(s) you've received from different OTT service providers?
    Mark only one oval per row.
    Extremely Very Extremely
    Very Satisfied Moderately
    Satisfied Unsatisfied Unsatisfied
    Cost
    Quality of Service
    Customer Care /
    Service
    Data Protection
    and Privacy
    Please enter one response per row
    Submit
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