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Knowledge Is Beautiful

The document is a sampler from David McCandless' book "Knowledge is Beautiful" which contains various data visualizations and information designs. McCandless created the visuals to satisfy his curiosity about science, nature, thought, food and other topics. He hopes readers will find some of the graphics in the book rich enough to satisfy their thirst for knowledge.

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80% found this document useful (5 votes)
3K views12 pages

Knowledge Is Beautiful

The document is a sampler from David McCandless' book "Knowledge is Beautiful" which contains various data visualizations and information designs. McCandless created the visuals to satisfy his curiosity about science, nature, thought, food and other topics. He hopes readers will find some of the graphics in the book rich enough to satisfy their thirst for knowledge.

Uploaded by

Sol
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Knowledge

Is Beautiful
sampler

David McCandless
hello

Welcome to this sampler of my latest


infographic book.

I love ideas, truth & beauty. I love to


understand the world. So both tomes are full to
the brim with data-visualizations & information
designs driven by my own questions and
ignorance. They free-range across science,
nature, thought, food, pop - anything strange
and interesting.

I was out to sate my thirst for knowledge with this


book. I hope you find some of these graphics
rich and complex enough to sate yours.

David McCandless
Sep 2016
structured linked inter-connected
TYPE
data data information information knowledge knowledge
ART VISUALISATION DESIGN MAPPING

PROCESS mine examine filter connect evaluate integrate


gather recognise interpret sequence understand extrapolate
measure classify arrange condense explain generate

METAPHOR atoms molecules DNA chromosomes cells organisms


Simple

Birth-defect chances Child Killers Child Murderers Times Tables Times


Risky business Main causes of death Who does it? Error rate
10% 60%

Friend / other 12
Disease Homicide Parent / step-parent Stranger relative
PARENTS RISK ODDS
1 IN XX 82 3 60 15 2 11
Unrelated 2.4% 41 10

Father over 40 2.6% 36 9

Father over 50 2.8% 38 8

7
Mother over 34 3.7% 27
Distant blood 6
relatives 5.3% 19
5
First cousins 6.1% 16
4
CUMULATIVE RISK
3
Older first cousins
(he 51, she 38) 11.4% 9 12 1 23
Accidents Suicide Unknown 2

1
sources: The Lancet, Sheridan et al (2013), Yang et al (2007) source: US Centers for Disease Control and Prevention, US Data (2010) source: UK Office of National Statistics, 2011–12. Warning: small sample size
1 2 3 4 5 6 7 8 9 10 11 12
source: private study by Caddington School of 232 children, 5-8 years old
Salt body needs 2 grams per day 5 6 1 teaspoon worldwide average intake 10 Pass the Salt

Sodium Avg bag


of crisps
0.8 grams World Health Organisation
intake target for 2025
2 2.4 Most governments’
current daily guideline
4 Unprocessed food Processed food Tap water Added at the table
10% 75% 1% 10–20%
sources: World Health Organisation, Institute of Food Research, Campbell et al (2012)

Cost per
Big Country Death Rows Total cost of death penalty for California 1978–2010 Executions execution

$1,940m $1,020m $925m


Death-penalty trials Incarceration costs State appeals

Antarctica the Moon


$156m Federal appeals 13 $310m
source: NASA, Google Maps source: ‘Executing the Will of the Voters’, Alarcón & Mitchell (2010)

data: bit.ly/KIB_Simple1
The Stellar Nursery
Star Exploding object (nova)
‘Exotic’ Star Black Hole-type object
Galaxy object Cloud

SMALL

Young Main Brown Dwarf Planetary Protoplanetary Protostar Herbig Magnetar Pulsar Supernova Soft Gamma Extreme Gravastar Dark Dark Star
Stellar Object Sequence Star Nebula Nebula Ae/Be Star Imposter Repeater Helium Star Energy Star (Dark Matter)
A star in an early Stars in the Lacks the bulk to A glowing shell A glowing shell of A contraction in Young star Small, ultra-dense Highly magnetic A massive stellar Unknown object Very rare stellar A gravitational Black-hole Theoretical object
stage of evolution. hydrogen-burning trigger reactions of electrified gas electrified gas a molecular cloud inside a gas- star with gigantic neutron star explosion that emitting large, entity, with almost vacuum star – replacement that may have
main phase of their necessary to shine. expanding from generated as a that precedes the dust envelope. magnetic field emitting pulsed has not destroyed irregular bursts of no hydrogen, the a theoretical made from vacuum existed in the early
life. Often called Often a companion a dying star. star runs out of birth of a star. spinning 100’s of beams of light like its parent sun. gamma radiation most common alternative to or maybe dark universe before
dwarves. to a larger star. nuclear fuel. times per second. a lighthouse. & X-rays. element. black holes. energy. normal stars formed.

Giant Sub Giant T. Tauri Bright Giants Blue Straggler Neutron Star Dwarf Nova Luminous Stellar Bok Globule Supernova Cataclysmic Dark Star Preon Star Electroweak star
Red/Blue Nova Black Hole Remnant Variable Star (Newtonian)
Large hydrogen- Bright & on its way A proto-star about Somewhere in Slightly mysterious Rapidly spinning A small dwarf star Explosion caused Ultra-dense object Dense dark cloud A star in Two stars, a white An alternative Small, compact I can’t explain
fusing star a few to becoming a 100 million years between giants & stars that don’t collapsed core of sucking material by the collossal formed when a of cosmic dust & mid-explosion, dwarf & a very & more stable star made of this one. It’s far too
hundred times the supergiant. Rich in into its growth, supergiants, very follow the usual a massive star, from a giant star, merging of two massive star gas-like cocoons forming a close ‘donor’ star object than a theoretical complicated for
radius of the Sun. metals & often before it becomes bright but not curve of star dense & made causing flares & stars. gravitationally where stars can bubble-like that feeds the traditional particles. this little box.
with planets. a full star. overly massive. evolution. mostly of neutrons. belches. collapses on itself. be born. shockwave. host dwarf star. black hole.

Supergiant Hyper Giant Flare Star Peculiar Star Supernova Hypernova Pulsating / Wolf–Rayet Molecular Cloud Compact Star Micro Quasar Luminous Iron Star Quark Star Thorne–Żytkow
Variable Star Star or H2 Region Blue Variable Object
Biggest & brightest Short-lived but Type of flickering Stars unusually Exploding star, Massively Brightness Massive, very Large interstellar Very massive A very small Very large & Complex quantum Massive neutron Giant star with a
of stars. Massive, incredibly bright star with very high in metals often briefly high-energy stellar appears to flicker bright old stars cloud & often unknown type quasar only a few unstable star effects turn light star so dense that second object, a
hot & destined to & massive stars, unpredictable & such as mercury & outshining the explosion. May & fluctuate as shedding massive stellar nurseries of star at the times bigger than prone to dramatic into iron inside this the neutrons break neutron star, at its
explode into shedding huge dramatic increases manganese. brightness of a create deadly seen from Earth. layers of their where stars are end of its life. the Sun. energetic outbursts. object, creating down into ‘strange core.
supernovae. amounts of mass. in brightness. entire galaxy. gamma-ray bursts. mass. birthed. a metal star. matter’.

Galactic Open Star Spiral Galaxy Barred Globular Elliptical Quasar Blazar Lenticular White Supermassive Ultramassive Black Dwarf Planck Star
Cluster Cluster Spiral Galaxy Cluster Galaxy Galaxy Dwarf Black Hole Black Hole
Unimaginably huge Group of a few Billions of stars Common version, Spherical group Oval masses of Very energetic Very compact Old, thin galaxies The burnt-out Over 1–10,000 Even bigger – a When a white Microscopic star
collections thousand stars collected in a flat, featuring a central of stars orbiting old stars without & active nucleus quasar shooting with both a bulge remains of a star million times mere 10–40,000 dwarf sufficiently residing at the
of thousands of of the same age, rotating disc with bar-shaped in the outer halo discs & with of a galaxy – the two massive jets & a disk, but only once it’s used up bigger than a million times bigger cools & no longer centre of a black
galaxies bound formed from the a distinctive central structure made of a galaxy. little new star brightest objects of energy from very vague spiral all its hydrogen. normal black hole. than your average emits heat or light. hole.
together. same cloud. ‘bulge’. of stars. formation. in the universe. its poles. arms. black hole. MASSIVE

COMMON RARE THEORETICAL

sources: NASA, Space.com, Wikipedia

data: bit.ly/KIB_Stellar
Best in Show
INTELLIGENCE SIZE

The ultimate data-dog dumb clever small medium large Herding Hound Non-sporting Sporting Terrier Toy Working

Inexplicably overrated Hot dog!


public popularity

Beagle Labrador Retriever

Shih Poodle
Doberman Pinscher Tzu Dachshund
Golden
Retriever
Great Dane German Shepherd Yorkshire Miniature Schnauzer
Chihuahua
Terrier
Boxer
Bulldog Pomeranian
French Bulldog Cavalier King Siberian Shetland
Rottweiler Charles Spaniel Pug German Husky Sheepdog
Shorthaired
Pointer English Cocker
Bernese Maltese Spaniel
Springer
Mountain Dog Pembroke Boston Terrier Spaniel
Bullmastiff Welsh Corgi Australian
Shepherd
Newfoundland
Mastiff Rhodesian Chesapeake
Ridgeback Bay Retriever Brittany
West Highland
White Terrier
Papillon
Basset Hound Bichon Frise
Bull Terrier

Australian
Scottish Border Collie
Cattle Dog
Akita Terrier
Saint Bernard Bloodhound
Italian Greyhound
Samoyed Irish Setter
Cairn Terrier
Whippet
Alaskan Lhasa
Malamute Pekingese
Apso English Cocker
Staffordshire
Spaniel
Bull Terrier
Chow Chow

Dalmatian Brussels Griffon


Old English English Setter Tibetan Terrier
Sheepdog Bouvier des Border Terrier
Flandres
Irish Wolfhound

Flat-Coated
Afghan Hound Retriever

Basenji
Giant Schnauzer Gordon Setter

Borzoi Tibetan Spaniel

Norfolk Terrier

Saluki Belgian
Tervuren
Pointer
Australian
Terrier
Kerry Blue Terrier
English Toy Briard
OUR DATA SCORE Spaniel Welsh Springer
Clumber Spaniel Spaniel
Bedlington Terrier

Affenpinscher

intelligence longevity ailments costs grooming appetite data score


Greyhound
Dandie Dinmont Terrier
Rightly ignored Pharaoh Hound
Overlooked treasures
our data score

sources: American Kennel Club, Cassidy (2007), Canine Inherited Disorders Database, ‘The Intelligence of Dogs’, Stanley Coren

data: bit.ly/KIB_BestDogs
Meditation imagine a string lightly
pulling up your head

The Gist Good Posture Also Good


chill man
meditating is acknowledging mentally alert,
and observing whatever still eyes closed / 10% open
happens – pleasant or
breathe naturally
unpleasant – in a relaxed way.
tongue on through the nose
roof of mouth
no ‘no thoughts’ straight
the goal of meditation is spine tuck chin
not to empty the mind, but shoulders relaxed,
to observe the present dropped and back
moment non-judgementally.
chest up and out

open
this gives insight into how
the mind really works,
reducing attachment,
letting us relax more deeply…

microscope
…transforming the mind
and using it as a device
to explore itself and the belly out,
nature of reality. knees lower pelvis forward hands resting
than hips on knees

SIT
relaxed but erect comfortable

Common Hindrances Qualities of Mind Developed in elemental Eastern terms


open clear warm pliant steady
spacious, empty sharp, perceptive tolerant, positive receptive, flexible concentrated, centred

space air fire water earth


laziness sinking drifting stray thoughts trying too hard tranquil agile confident malleable upright
putting meditation fading of concentration, restless flightiness of random mental phenomena over-focussing or trying to calm, still light, quick-witted self-assured, proficient strong, workable straightforward, direct
off until later dullness, sleepiness mind, creating excitement like radio interference control restricts & tightens
or anxiety the mind

sources: Buddhist eLibrary, ‘Meditation’ (Wind Horse, 1999)


Types of Meditation object of
concentration BODY BREATH HEART MANTRA MIND

60

45 15

30
recommended
practice time

meditation name concentration mindfulness attending loving kindness for self silent gratitude loving kindness for others walking
alternative name focussed attention open monitoring open monitoring metta bhavana, cultivation of love visualisation metta bhavana ---

Simple, condensed instructions Hold attention on a primary object, Watch your thoughts, let them come Concentrate while carefully naming Acknowledge whatever you're feeling. Imagine the face of someone you feel Picture someone you respect and love. Feel every sensation in your feet while slow
on how to practise the technique usually your breath. Mentally note the and go, without reacting, judging thoughts, sensations and other mental Playfully extend loving kindness to grateful to in great detail and silently Send a stream of metta (loving kindness) walking – contact, rolling, lifting etc.
upward movement of your abdomen as or holding on. processes and distractions. yourself by silently expressing feelings thank them. Repeat for 4–5 people. towards them using silent, suitable words. Add attending and name every distraction.
‘rising’, downward as ‘falling’. That’s it! like: ‘May I be happy / healthy / loved’ If a feeling of happiness arises, absorb Add ‘loving kindness’ and extend metta to
etc. Maintain this flow of intention. yourself into it. everyone who appears in your view.
tradition of origin Many Buddhism Buddhism Buddhism Buddhism Buddhism Buddhism

belly three-part breath breath of fire circular breathing segmented breathing 1 segmented breathing 2 balancing sensing loop
kath, hara, tan t'ien long deep agni pran ------ --- --- --- body scan , body contemplation

Just focus on the sensation of the First fill the abdomen with air, then Rapid rhythmic breaths through the nose. Inhale from the base of your spine up Mouth in an ‘o’ shape. Make 8 small Focus on your brow point. Inhale deeply through the nose. Feel into the sensations in your right foot
breath in the belly as it rises and falls. expand the chest, then lift ribs and collar Exhale explosively by contracting anus, to the base of your neck. Exhale down inhalations (sniffs) through the nose to Make 4 inhale sniffs, hold for a few Hold breath for 15 seconds. and then work up around each segment
bone. Exhale in reverse. inhale by relaxing abdominal muscles. the back of your spine. form one breath. Exhale powerfully and seconds, exhale in 4 sniffs. Repeat. Exhale completely through the nose. of your body – lower leg, knee, thigh, hip,
deeply in one go. Repeat. Hold breath for 15 seconds. Repeat. hand, arm, shoulder – in a loop.

Many Yoga Kundalini Yoga Yoga Kundalini Yoga Kundalini Yoga Kundalini Yoga Sufism

alternate breath zen microcosmic orbit transcendental mantra eating analytical


--- zazen, ‘just sitting’ --- TM --- --- rushen, self-inquiry

Block right nostril with knuckle. Take 4 Counting your breaths (1 for inhalation, Use the breath to circulate energy Silently, repeat a given, single, Chant a single, rhythmical sound-phrase Take twenty minutes to eat 3 Sit with a deep question in your mind.
slow, even breaths through left nostril. 2 for exhalation) up to 10. If your mind through an oval ‘microcosmic’ orbit. rhythmical sound-phrase (mantra) (mantra) over and over again. raisins. Savour every detail: the look, ‘Who am I?’ is a good one. Explore who is
Repeat on other side. wanders, gently go back to 1. Start at the throat, end at the forehead. over and over again. Examples: ‘Haum Mani-Padme-Om’, the anticipation, the chew, the taste, thinking, hearing, seeing, wondering.
Just sit like this. ‘Sa-Ta-Na-Ma’, ‘Sabbe Satta Sukhi Hontu’, the swallow. What happens in the immediate moment
‘So Hum’ (I am), ‘Sat Chit Ananda’. as you ask this question?
Kundalini Yoga Zen Buddhism Taoism Many Many --- Dzogchen (Tibtean Buddhism)

sources: BuddhisteLibrary.org, BerzinArchives.com


Top 500 Passwords Is yours here? password size = password strength
text RANK
12345678
1ST
qwerty 1234
FREQUENCY 12345
dragon
baseball football letmein 123456 10

buster
abc123 harley
hunter
jennifer
jordan master
monkey
mustang
michael
shadow
superman
sunshine trustno1 1234567
696969
111111
2000

batman charlie george hockey jessica killer love michelle


pass
soccer thomas 123456789
654321
access daniel pepper
ranger test tigger
andrew
ashley corvettedallas hello joshua maggie orange princess robert starwars 123123
6969 50
amanda freedom hammer
nicole patrick silver taylor william yankees 1111 666666

anthony bitemecamaro computer ginger heather matrix sexy summer


asdfgh bailey cowboy falcon golfer iloveyou martin merlin panties richard sparky thunder yellow 121212

chelsea diamond matthew purple secret


aaaaaa
austin bigdog cheese guitar jackson maverick nascar phoenix samantha tigers whatever 100
boomer cookie iceman joseph mickeymoneypeanut scooter 131313

andrea booboocompaq morganplayer porsche snoopy


hardcore james justin
coffee
dakota ferrari steelers wizardxxxxxx zxcvbn
knight melissa mercedes
ncc1701
black eagles smokey
bulldog chickencowboys gateway johnny welcome
brandy chris diablo enter fender internet junior mike rabbit scooby tennis
spider tiger yamaha
banana brandon
boston blue john marine monster please rachel steven
charles
thx1138
barney lakers miller redsox 11111111

asdf badboybigdaddy edward gandalf hannah johnson london midnight rangers winter
oliver panther raiders slayer
sexsex
chicago chester fishing marlboro 7777777
angels cameron girls jack madison murphy qazwsx viking wilson zxcvbnm
arsenal buttheadcrystal david golden iwantu jasper prince redskins
shannon
theman victoria winner
angel booger carlos flower jasmine mother
angela butter captain dennis danielle forever golf liverpoo muffin rocket startrek tiffany willie
bear green jackie lauren maddog sophie toyota turtle 112233 250
united
bubba
casper debbie
driver
giants helpme jason
jeremy lovers
lucky mountain
newyork
pookie
packers
sandra
sierra tucker 8675309
winston
canadacooper doctor happy maxwell trouble 5150
monica nicholas rosebudstupid tomcat
success
fred gemini hotdog jaguar
bond007 lover victor xxxxxxxx
222222
florida gators metallicnathan qwertyui samson testing 777777
88888888

dolphins 987654
peaches rainbow
rush2112
alexis braves fish member
voodoo
xavier 1212
buddy calvin dolphin
2112

apples beaver freddy gunner warrior


cocacola jonathan magic peter 7777
alex apple
beavis fire gordon scott scorpio sydney voyager
walter
jackass power
red123
apollo beer bonnie heaven
ou812
232323
arthur blazer doggie flyers skippy travis
heka6w2
555555

asdfasdf bill birdie legend parker steve star tester viper


zzzzzz
2222
bigboy rebecca scorpion topgun williams yankee 4444
animal baby cool
donald frank lifehack paul private
august billybrian godzilla runner sammy
copper
eagle1 jake phantom rock saturn
jordan23
little willow
albert bronco broncos chevy elephant garfield
69696969
dave marvin surfer 123321
america carter cricket free horny
mark nissan platinum shelby super white 11111

house jessie michigan online sharon therock wolf


airborne brooklyn christindexterexplorer kitten qwert 999999

kevin racing sweet teresa walker 1313


action
adidas benjamin buffalo
december
dreams
cartman donkey einstein guinness
gregory
kelly
king
louise
kitty magnum
nelson
nirvana
police
nothing playboy reddog
redwings speedy teens
stella
trinity vampire
sucker
123abc
xxxx 87654321
beatles digital eagle ford girl marcus 333333

alexande cassiechance cherry genesis hotrod jester natasha pumpkin sniper


test123
888888
celtic college fantasy gibson mexico
passw0rd snowball
500
A Z 0 9

THEMES 6%
ANIMAL COOL/MACHO FLUFFY FOOD NAME NERDY/POP PASSWORD/ACCESS REBELLIOUS/RUDE SIMPLE ALPHANUMERIC SPORT TRULY RANDOM
sources: various data breaches, Xato.net, TroyHunt.com

data: bit.ly/KIB_Passwords
Political Power Sources

DEMOCRACY DIRECT REPRESENTATIVE EMERGENT PARTICIPATORY MONARCHY EMIRATE SULTANATE CALIPHATE CONSTITUTIONAL

rule by the people people vote & decide people elect representatives no central planning, broader participation, such as unquestioned rule by unelected, rule by Emir rule by Sultan rule by Caliph (supreme Islamic ruler bound by constitution,
on everything who vote & decide on everything usually via technology consensus decision-making power, unbound by constitution (a dynastic Muslim leader) (an Arabian king) political & spiritual leader) often just a figurehead
SWITZERLAND MOST DEMOCRACIES THE INTERNET OCCUPY MOVEMENT SAUDI ARABIA UNITED ARAB EMIRATES BRUNEI OTTOMAN EMPIRE UNITED KINGDOM

REPUBLIC PARLIAMENTARY TECHNOCRACY BUREAUCRACY WIKICRACY ANARCHY MATRIARCHY SOCIOCRACY ADHOCRACY MERITOCRACY

rule by elected president ruler bound by constitution, de-facto rule by technical important decisions made high-level bureaucracy no publicly enforced power rule by women rule by group reasoning rule by disorganised power held according to
via an elected executive often just a figurehead experts (usually scientists) by (non-elected) technical officials mediated by software individuals merit or ability
USA (arguably) UNITED KINGDOM THE EU, GOOGLE most technical government WIKIPEDIA TWITTER, ELEPHANTS, BEES, ALIENS QUAKERS THE INTERNET CONFUCIANISM
institutions FRENCH REVOLUTION

AUTOCRACY ARISTOCRACY ANOCRACY STRATOCRACY THEOCRACY OLIGARCHY PLUTOCRACY KLEPTOCRACY NARCOCRACY CORPORATOCRACY

absolute (usually abusive) rule rule by a small, unelected, power between warring elites constitutional rule rule by spiritual leader or rule by a small group rule by a small minority corrupt rule by ‘thieves’ for rule by powerful rule by corporations
by a single person or party privileged ruling class (halfway autocracy & democracy) by military power God-given spiritual system of elites of rich citizens personal power & wealth drug lords or corporate interests
LATIN AMERICAN PRE-REVOLUTION FRANCE ZIMBABWE, KENYA MYANMAR VATICAN CITY, IRAN APARTHEID SOUTH AFRICA, CITY OF LONDON RUSSIA (arguably) GUINEA-BISSAU, EAST INDIA COMPANY,
DICATORSHIPS TIBET (PRE-CHINESE RULE) USA (arguably) USA (arguably) MEXICO (arguably) USA (arguably)

sources: Wikipedia, BBC History

data: bit.ly/KIB_RulingCasts
Live Long… Strength of science

Suggestive
…and Prosper
What will really extend your life? male / female
Average annualised % return Bonds Stocks Property Others
Good
specific
Strong Becoming a
25% 25 shareholder
of a bank
-10 -5 YEARS +5 +10 +15 +20 TIME SPAN

7 hours ideal, but no Sleep too much


more than 8 hours a
night. Less sleep is Be optimistic Women with highest levels
better than 8 hours+ of cynical hostility are 16% 21 Large-cap
short medium long longer growth
Get promoted Managers & those more likely to die earlier (~1 year) (~5) (~10) (10+)
with more professional
Live in a city responsibility live longer 20% 20 20 Venture capital
than those with more
Live in the country ‘routine’ work California house 19 Apple stock
prices 2013 1984–2013
Eat less food Seen 10–20% lifespan boost
in rats & monkeys…not yet
Have a long-lived maternal grandfather proved in humans

Men who spend a lot Hang out with women – a lot! 16.5 Greek gov bonds
of time with women in (2013)
their formative years Drink a little alcohol Those drinking a little a day
(less than 2 units) do better
than complete abstainers 15% 15 Private equity
Includes reliability, Be conscientious
non-impulsivity &
being neat & orderly Have more orgasms Shoot for 350 a year!

And a little red wine


12.7 Flexible
With close friends Loneliness equivalent 12.4 Shanghai capital
property
to smoking 15 cigarettes
Men with more Be polygamous, maybe a day 11.6 Small caps
than one wife live Global 11.3
12% longer Go to church regularly private equity 11.0
Domestic equity

No matter how much Sit down 10% 9.8 ‘High-yield’


you exercise, sitting Brazilian 9.5 bonds Hedge
gov bonds 9.4 funds
too much raises your More pets Cat owners are 30% 9.2
risk of death less likely to have a Emerging
8.4 Gold US shares 8.5 markets
Eat red meat heart attack, especially 8.2 UK property
in the elderly (2000s) US stock
7.7 Corporate market 7.8
Avoid cancer bonds
7.2 US gov bonds
(average)
Avoid heart disease
6.3 High yield
6.1 London
(2013)
property equity portfolio
Be alcoholic

Get health checks When aged 30–49 years 5% 5.0 International


equity
4.5 Chinese 4.6 Investment
grade bonds
gov bonds
Get married! 4.1 US house prices (2000s)
China property 3.9
3.6 Fixed income 3.5 US house prices (1990s)
Be rich Poorer people die 5–10 Australian 3.2
gov bonds 3.0 UK property (1990s)
years earlier than their 2.8 Bank savings
account US house 2.7 Inflation (USA)
25 years shorter market
Be a woman privileged peers
life expectancy Bank current Average return
1.7 US gov bonds
(2013)
1.8 account New York 1.6 (most investors)
Suffer severe mental illness (on paper) State property

Become obese
0.2 Short-term treasury (1 yr)
10 years gained if you quit 0% 0 0.0 US property
Keep smoking Quit Cash
age 25; 5 years gained if
you quit between 45–59
-0.7 UK shares
Mediterranean- & Eat healthy
Japanese-style diets
Live healthily Obviously, combine
diet & exercise -2.3 Actual loss -2.2 Actual loss
in real terms
due to inflation
If your siblings are Have a long-lived sibling (due to inflation)
-2.8 Liquid capital
long-lived, you
probably will be too Exercise more 150+ mins brisk walking
-3.7 Actual loss
in real terms
per week
Live at a high altitude
-5%
Lowest Low Medium High Highest Crazy
RECIPE married happy-go-lucky outdoors-loving sex-mad hippy party-girl in senior management with a cat RISK

sources: British Medical Journal, PLOS Medicine, New Scientist sources: Forbes, TradingEconomics.com, The Economist. Yahoo! Finance, USA Today

data: bit.ly/KIB_LiveLong data: bit.ly/KIB_Gambling


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