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Digital Marketing Course Syllabus

The document outlines the modules of a Certified Digital Marketing Course taking place from October to December 2019. The 9 modules cover topics such as email marketing, blogging, Google AdWords, search engine optimization, social media marketing, web analytics, lead generation, content marketing, and monetization strategies. The course aims to teach students key digital marketing concepts and skills over its approximately 100 hour curriculum.

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Ankita Mokta
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241 views11 pages

Digital Marketing Course Syllabus

The document outlines the modules of a Certified Digital Marketing Course taking place from October to December 2019. The 9 modules cover topics such as email marketing, blogging, Google AdWords, search engine optimization, social media marketing, web analytics, lead generation, content marketing, and monetization strategies. The course aims to teach students key digital marketing concepts and skills over its approximately 100 hour curriculum.

Uploaded by

Ankita Mokta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Certified Digital Marketing Course

(Oct-Dec’2019)
Course Syllabus
Module 1 – 8 Hours

Email Marketing

• What is email marketing?


• Why Email marketing is preferred in today’s era
• Using email in your marketing mix
• The key components of an email marketing plan
• Understanding Email Service Provider
• What are Databases and Permissions
• How to build, grow & Maintain Subscribers list
• define your email marketing goals
• Understanding the role of the ISP in deliverability performance
• Reports and Analytics
• Email Marketing Laws and Regulations (SPAM LAWS)
• Summary and Scope
Module 2 - 7 Hours

Blogging

• Understanding Website and Internet


• Getting familiar with Domain and Server
• What is a Blog?
• How does it help
• Creating a Blog
• Introduction to Wordpress and creating a basic/ professional blog/ website
Module 3 - 15 Hours

Google Adwords (Search Engine Marketing)

• What is Search, Search Engine and SEM


• Technical Terminologies and Understanding
• Introduction to Pay Per Click Advertisements
• Importance of Keyword Re-search and Analysis
• Understanding Google Adwords, Account creation and Maintenance
• Creating marketing Campaigns to fulfil results
• Search Advertisements
• Online Display Advertisements
• Video Ads
• Ecommerce Marketing and Shopping Ads
• Mobile Web Marketing and Ads
• Conversion tracking and setup
• Reports and Analysis
• Ad optimization and Advanced techniques
• Google products and Linking
Module 4 - 15 Hours

Search Engine Optimization - SEO

• What is Search Engine Optimization


• Using Search Engines for Business
• Understanding SEO Juice
• How a Search Engine Works?
• Why Google?
• SEO Audit Methodology
• Optimization factors w.r.t Search Engine (Google)
• Figuring out Keywords for SEO and usage (Keyword Planner and More)
• On page Optimization
• SEO rich Content of the website
• Google/ Webmaster & Crawling and Indexing
• HTML, XML and Other file creation and usage
• Tracking and Exercise Tools
• Off page Optimization
• Link building (Backlinking, Do Follow, No Follow etc.)
• Local SEO (Google My business, local listing)
• Online Reputation Management & Social Signals
• Google Algorithm and Updates
Module 5 - 15 Hours

Social Media Marketing

Introduction to Social Media

• Technical Terminologies and understanding


• Why to care about Social Media
• An Introduction to all Social Media Platforms

Facebook & Instagram Marketing:

✓ Facebook Marketing Terminology ✓ The Facebook Newsfeed Algorithm and how it works ✓
Organic reach on Facebook ✓ How to approach content marketing on social media ✓ How to
measure content effectiveness

Twitter Marketing: ✓ Twitter Marketing Terminology ✓ How to use twitter as a conversational


Platform ✓ Why Brands should be obsessed with Twitter ✓ How to operate in Build brand awareness
LinkedIn Marketing:
✓ LinkedIn Marketing Terminology ✓ Understanding LinkedIn as a
Professional network ✓ How it helps in B2B business ✓ How this platform
can be used to drive more professional opportunities

Video Marketing & YouTube: ✓ How to create a YouTube Channel ✓


Managing the account and its layout ✓ Creating Videos and its
Technicalities associated with YouTube

• Learning Social Media Marketing


• Advertisement creation for various Social Media which people click on
• Understanding Campaign Structure
• Understanding objective and Goal setting
• Bid strategy and Targeting options
• Updates, Reports and Analysis of Marketing
• Driving Sales, Building Brand and Marketing for Product or Services
• Summary
Module 6 - 6 Hours

Web Analytics - SEO

• Introduction to Analytics
• Basics of Web Analytics
• Understanding Analytics Vocabulary
• Starting with Google Analytics
• Google Analytics and Data Collection Process
• Configuration and Processing
• Understanding Goals, Filters etc.
• Learning Account, Property, and View
• Dimensions and Metrics
• Source and Medium
• Strategies and Tactics
• Techniques of creating an effective report
• Reporting and Advance Reporting
• Campaign Tagging and Measuring ROI
• Multi-Channel Acquisition and Attribution Model
Module 7 - 4 Hours

Lead Generation

• Landing Page Optimization


• Sales Funnel
• Lead capture and Sales growth
• Inbound Marketing techniques for Lead generation

Module 8 - 5 Hours

Content Marketing

• Creating Content
• Content for various Digital Platforms
• Content for Influencers
• Types of content
• Audience persona and Content building block
• Content calendar
• Scheduling, Analysis and Optimization
Module 9 - 5 Hours

Monetization

• Affiliate Marketing
• Google Adsense
• YouTube Monetization
• Blog/ Website Monetization
• How to grab Freelancing projects?

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