Scribd Logo
Upload

Welcome to Scribd!

  • 18 views

    Title - "Customer Satisfaction Survey of Maruti Suzuki India Limited"

    Uploaded by

    Mudasir Mir
    1) The document discusses a customer satisfaction survey of Maruti Suzuki India Limited, which was established in 1981 through a joint venture with Suzuki Motor Company of Japan to produce affordable automobiles for the Indian population. 2) The research methodology includes designing a questionnaire to survey 100 Maruti customers across Patiala and Chandigarh on their satisfaction levels. 3) Primary and secondary data will be collected and analyzed to determine customer satisfaction and opinions of Maruti.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Title - "Customer Satisfaction Survey of Maruti Suzuki India Limited"

    Uploaded by

    Mudasir Mir
    18 views3 pages
    1) The document discusses a customer satisfaction survey of Maruti Suzuki India Limited, which was established in 1981 through a joint venture with Suzuki Motor Company of Japan to produce affordable automobiles for the Indian population. 2) The research methodology includes designing a questionnaire to survey 100 Maruti customers across Patiala and Chandigarh on their satisfaction levels. 3) Primary and secondary data will be collected and analyzed to determine customer satisfaction and opinions of Maruti.

    Original Title

    Title

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    1) The document discusses a customer satisfaction survey of Maruti Suzuki India Limited, which was established in 1981 through a joint venture with Suzuki Motor Company of Japan to produce affordable automobiles for the Indian population. 2) The research methodology includes designing a questionnaire to survey 100 Maruti customers across Patiala and Chandigarh on their satisfaction levels. 3) Primary and secondary data will be collected and analyzed to determine customer satisfaction and opinions of Maruti.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    18 views3 pages

    Title - "Customer Satisfaction Survey of Maruti Suzuki India Limited"

    Uploaded by

    Mudasir Mir
    1) The document discusses a customer satisfaction survey of Maruti Suzuki India Limited, which was established in 1981 through a joint venture with Suzuki Motor Company of Japan to produce affordable automobiles for the Indian population. 2) The research methodology includes designing a questionnaire to survey 100 Maruti customers across Patiala and Chandigarh on their satisfaction levels. 3) Primary and secondary data will be collected and analyzed to determine customer satisfaction and opinions of Maruti.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Title – “Customer Satisfaction Survey of Maruti Suzuki India limited”

    INTRODUCTION:
    Maruti Suzuki India limited (MARUTI SUZUKI INDIA LIMITED) was

    established in Feb 1981 through an Act of Parliament, to meet the growing

    demand of a personal mode of transport caused by the lack of an efficient

    public transport system. It was established with the objectives of – modernizing

    the Indian automobile industry, producing fuel efficient vehicles to conserve

    scarce resources and producing indigenous utility cars for the growing needs

    of the Indian population. A license and a Joint Venture agreement were signed

    with the Suzuki Motor Company of Japan in Oct 1983, by which Suzuki acquired

    26% of the equity and agreed to provide the latest technology as well as

    Japanese management practices. Suzuki was preferred for the joint venture because

    of its track record in manufacturing and selling small cars all over the world.

    There was an option in the agreement to raise Suzuki’s equity to 40%, which

    it exercised in 1987. Five years later, in 1992, Suzuki further increased its equity

    to 50% turning Maruti into a non-government organization managed on the

    lines of Japanese management practices.

    Maruti created history by going into production in a record 13 months.

    Maruti is the highest volume car manufacturer in Asia, outside Japan and Korea,

    having produced over 5 million vehicles by May 2005. Maruti is one of the most
    successful automobile joint ventures, and has made profits every year since

    inception till 2000-01. In 2000-01, although Maruti generated operating profits

    on an income of Rs 92.5 billion, high depreciation on new model launches resulted

    in a book loss.

    Research Methodology:

    The purpose of methodology is to describe the process involved in research


    work. This includes the overall research design, data collection method, the
    field survey and the analysis of data.

    Research Objective:

    To find the satisfaction amongst the customers of Maruti.

    Research Design:

    Detailed and structured questionnaire will be designed.

    Survey a sample of 100 customers.

    The methodology developed will be Primary and Secondary research.

    The questionnaire will be designed to get information from customers about

    their satisfaction and overall opinion about Maruti.


    Sources of Data:

    Primary data

    Secondary data

    Field of Survey:

    The field work for the survey will be conducted in Patiala and Chandigarh. The
    exercise involved face to face interview with the customers.

    Analysis:

    The important factors and data’s collected will be sequentially analyzed and
    graphed.

    You might also like