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Bigquery Analytics

Bigquery Analytics

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Shekhar Sivaraman
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56 views

Bigquery Analytics

Bigquery Analytics

Uploaded by

Shekhar Sivaraman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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FEATURE BRIEF

Analytics 360 and BigQuery: The


power of connection
Drive better business decisions Analytics 360 and
BigQuery from Google
The landscape of analysis has changed rapidly in the past few years.
Organizations and developers are now working with larger sets of Cloud give you a deeper
information from more sources. They examine huge volumes of unsampled understanding of your
data, using business intelligence tools to mine for strategic insights. This digital information.
means that direct access to granular information is increasingly important.

Analytics 360 helps organizations, data scientists, and developers gain new
insights and make better business decisions. You can now analyze data
quickly, without massive costs. With BigQuery, the Google Cloud service
that lets developers and businesses conduct interactive analyses, this
process can be even faster and more cost effective.

Interactive analysis and information ownership


The BigQuery integration allows you to access your session and hit data
from Analytics 360 within BigQuery so you can do more granular and
complex querying of unsampled information. Perform interactive analysis
of all your data, then easily export the information. Plus, BigQuery is
scalable and easy to use, letting developers and businesses tap into
powerful analytics on demand.

The benefits of BigQuery


Using BigQuery, developers and data scientists can make the most of
Google’s computing power to get business insights from large datasets in a
matter of seconds. Analyze large amounts of data in the cloud, taking
advantage of Google's safe and cost effective infrastructure. Storage is
unlimited since you only pay for what you use. Sharing and collaborating is
quick and secure with Access Control Lists, and your digital information is
protected with multiple layers of security.

BigQuery lets you see your Analytics 360 data alongside other first-party data, helping you
conduct effective analyses.
FEATURE BRIEF

Ways to use Analytics 360 and BigQuery together


Having Analytics 360 session and hit data available in BigQuery opens
up possibilities for expanded marketing insights. These include:

Join with information from other sources. You may want to BigQuery from Google
analyze your site’s performance based on data from outside Cloud provides you with
Analytics. For example, use an external database of
metadata about your articles to compare bounce rates and
an interactive analysis
conversion rates by author and topic. of all your datasets.
Analytics 360 works
Understand complex queries. Combine Analytics 360 data with BigQuery to
with point-of-sale data housed in BigQuery to gain a more
integrate your site data
nuanced view your checkout process. For example, you can
drill down into how voucher codes impact your sales funnel. with other first-party
Find out how many customers researched voucher codes on data for more complex
external sites during the checkout process, and how many and comprehensive
customers originally discovered your brand through a analyses.
voucher code site.

Integrate with Data Warehouses. Automatically join activity


on your site tracked in Analytics to other databases, such as
CRM systems tracked in BigQuery. For example, set up an
analysis that registers the top five products that your
logged-in customers viewed but didn’t buy, and add that
information to their records in your CRM database to
customize your outreach later on.

By integrating Analytics 360 and BigQuery, you can save time and do
more with your data — and unlock valuable insights that help you reach
your business goals.

Learn more at g.co/marketingplatform

About Google Marketing Platform


Google Marketing Platform is a unified advertising and analytics platform that helps enterprise marketers make better
decisions faster. With Google Marketing Platform, you’re in control of every campaign, so you have the flexibility to adapt to
the needs of your business and your customers. Learn more at g.co/marketingplatform.
© 2018 Google LLC. All rights reserved. Google and the Google logo are trademarks of Google LLC. All other company and
product names may be trademarks of the respective companies with which they are associated.

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