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    Retail Management

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    Margesh Patel
    This document provides information about a retail management course offered at the Indian Institute of Management Rohtak. The objectives of the course are to develop an understanding of analytical approaches used in retail strategy and planning through case studies. Key topics covered include retail formats, multi-channel retailing, location strategies, customer relationships, technology, and supply chain management. Students will analyze case studies and complete a group assignment and individual term project. Evaluation will be based on cases, assignments, projects, and an end-of-term exam.

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    Retail Management

    Uploaded by

    Margesh Patel
    78 views2 pages
    This document provides information about a retail management course offered at the Indian Institute of Management Rohtak. The objectives of the course are to develop an understanding of analytical approaches used in retail strategy and planning through case studies. Key topics covered include retail formats, multi-channel retailing, location strategies, customer relationships, technology, and supply chain management. Students will analyze case studies and complete a group assignment and individual term project. Evaluation will be based on cases, assignments, projects, and an end-of-term exam.

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    This document provides information about a retail management course offered at the Indian Institute of Management Rohtak. The objectives of the course are to develop an understanding of analytical approaches used in retail strategy and planning through case studies. Key topics covered include retail formats, multi-channel retailing, location strategies, customer relationships, technology, and supply chain management. Students will analyze case studies and complete a group assignment and individual term project. Evaluation will be based on cases, assignments, projects, and an end-of-term exam.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    78 views2 pages

    Retail Management

    Uploaded by

    Margesh Patel
    This document provides information about a retail management course offered at the Indian Institute of Management Rohtak. The objectives of the course are to develop an understanding of analytical approaches used in retail strategy and planning through case studies. Key topics covered include retail formats, multi-channel retailing, location strategies, customer relationships, technology, and supply chain management. Students will analyze case studies and complete a group assignment and individual term project. Evaluation will be based on cases, assignments, projects, and an end-of-term exam.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Indian Institute of Management Rohtak

    Post Graduate Programme in Management


    Batch 08 (2018-2020)
    Term VI
    Retail Management (.75 credit)
    Instructor: Dr. Arpita Khare

    Objectives: Using case based approach, course will develop an understanding of analytical
    approaches, tools, and techniques used by retailers to plan and execute retail strategy. The
    aim of this course is to provide a broad overview of retail management theory, principles and
    methods, while exploring some key aspects of retailing. Cases will be used to explain
    important topical areas of retail formats, multi-channel retailing, location and layout
    strategies, visual merchandise management, customer relationship, technology, and retail
    supply chain management. Industry illustrations would provide an overview about challenges
    faced by different retail formats and accompanying retailing decisions. The course would
    help students develop an understanding of retail practices like store layout, channel practices,
    and use of technology in providing value to end customer.

    Text Book: Retailing Management, Levy and Weitz, (McGraw Hill)

    Evaluation:

    Cases: 10%; Group Assignment: 20%; Term Project: 10%; End Term Examination:
    60%

    Session Wise Schedule

    Session Cases will be


    Topics Readings
    No. added later

    Introduction to Retailing: retailers’ role in


    distribution channel, economic and social
    1 Chapter 1
    significance of retailing

    Types of Retailers: variety and assortment


    2 Chapter 2
    and types of ownership

    Multi-channel retailing: evolution,


    capabilities, issues in multi-channel retailing;
    3-4 Chapter 3 & 5
    Strategic issues of retailing;
    internationalization of retailing

    5 Consumer Buying Behaviour and Customer Chapter 4 & 11


    relationship management, loyalty
    programmes
    Retail locations and layout decisions; Retail
    location strategy
    6 Chapter 7 & 8

    7 Information systems in Retailing Chapter 10

    Supply chain, warehousing and logistics


    8 decisions and technology integration in Chapter 10
    retailing

    Supplier relationships, Staple and Fashion


    merchandise management; Open-to-buy,
    Chapter 13
    9 merchandise allocation, and merchandise
    & 14
    management performance

    10 Retail Pricing Chapter 15

    Managing the store; store layout, design and


    11 Chapter 18
    visual merchandising

    12 Customer service Chapter 19


    13-14 Term project presentation

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