Entreprenurship: Various
Entreprenurship: Various
ENTREPRENURSHIP
Introduction
Entrepreneur is a person who discovers new ideas and business opportunities,
brings together funds to establish a business, organise and manage its operation in
order to provide economic goods and services.
Entrepreneur has strong conviction, self motivation, and the will to grow and also
courage to go bankrupt if they fail in their venture.
He is the one who innovates, and introduces something new in the economy.
-Jospeh A.Schumpter
He shifts economic resources out of an area of lower and into an area of higher
productivity and greater yield. –J.B.Say[French economist]
He searches for change ,responds to it and exploits opportunities. Innovation is the
specific tool of an entrepreneur -Peter F.Drucker
Enterprenurs are people who have the ability to see evaluate business opportunities
,together with the necessary resources to take advantage of them, and to intimate
appropriate action to ensure success. –International labour orgaisation [ILO]
Ideas can come from various sources. The opportunities should be evaluated
carefully. The identification of project is followed by assessing the resource position..
Once the enterprise is established, entrepreneur should always look for indefinite future,
growth, development or atleast continuation.
3. Developing new markets and fresh sources of raw materials.
2) Risk bearer: He accepts risk, understand and manage risk.
3) Opportunity explorer: He always identifies opportunity and explores them.
4) Planner: He is a good planner and doer. He plans and follows the plans
sincerely to achieve the goals.
5) Stress taker: He should accept and bear any amount of stress that may evolve
in the business.
7) Independent: He is independent and his own master. He is a job giver and not
job seeker.
8) Flexible: He is an open minded person, flexible to adopt to demanding situation
changes.
9) Self-confident: He directs his abilities towards the accomplishment of goals.
10) Motivator: He initiates and influences people, motivates the people to
accomplish the goals.
Functions of an Entrepreneur
An Entrepreneur has to perform a number of functions right from the generation of
idea up to the establishment of an enterprise. He also has to perform functions for
successful running of his enterprise. The following are the main functions of an
Entrepreneur.
1. Idea generation: The first and the most important function of an Entrepreneur is
idea generation. Idea generation implies product selection and project
identification. Idea generation is possible through vision, insight, keen observation,
education, experience and exposure. This needs scanning of business environment
and market survey.
2. Determination of business objectives: Entrepreneur has to state and lay down
the business objectives. The Entrepreneur must be clear about the nature and type
of business in accordance with the objectives determined by him.
3. Rising of funds: All the activities of the business depend upon the finance and
hence fund raising is an important function of an Entrepreneur. An Entrepreneur
can raise the fund from internal source as well as external source. He should be
aware of different sources of funds. He should also have complete knowledge of
government sponsored schemes such as PMRY, SASY, REAP etc. in which he can
get government assistance in the form of seed capital, fixed and working capital for
his business.
4. Procurement of machines and materials: Another important function of an
Entrepreneur is to procure raw materials and machines. Entrepreneur has to
identify cheap and regular sources of raw materials which will help him to reduce
the cost of production.
While procuring machineries he should specify the technical details and the
capacity. He should consider the warranty, after sales service facilities etc before
procuring machineries.
5. Market research: Market research is the systematic collection of data regarding
the product which the Entrepreneur wants to manufacture. Entrepreneur has to
undertake market research to know the details of the intending product, i.e. the
demand for the product, size of the market/customers, the supply of the product,
competition, the price of the product etc.
6. Determining form of enterprise: Entrepreneur has to determine form of
enterprise depending upon the nature of the product, volume of investment etc. The
forms of ownership are sole proprietorship, partnership, Joint Stock Company,
co-operative society etc. Determination of ownership right is essential on the part
of the entrepreneur to acquire legal title to assets.
7. Recruitment of manpower: To carry out this function an Entrepreneur has to
perform the following activities.
a) Estimating man power requirement for short term and long term.
Other Classification
Following are some more types of entrepreneurs listed by behavior scientists.
Solo operators: These are the entrepreneurs who essentially work alone, introduce
their own capital and if essential employ very few employees. In the beginning
most of the entrepreneurs start their enterprises like them.
Active partners: Such entrepreneurs jointly put their efforts and resources. They
actively participate in managing the daily routine of the business concern.
Entrepreneurs who only contribute their funds but not actively participate in the
business are called simply ‘Partners’.
Inventors: Such entrepreneurs are creative in character and feel happy in inventing
new products, technologies and methods of production. Their basic interest lies in
research and innovative activities.
Challenge: Such entrepreneurs plunge into industry/business because of the
challenge it presents. When one challenge seems to be met, they begin to look for
new challenges. They convert odds and adversities into opportunities and make
profit.
Buyers: These are the entrepreneurs who do not like to face the hassles of building
infrastructure and other facilities. They simply purchase the existing one and by
using their experience and expertise try to run the enterprise successfully.
Life timers: Such entrepreneurs take business as an integral point of their life.
Family enterprises, which mainly depend on exercise of personal skill, fall in this
category.
Industrial entrepreneurs: Such entrepreneurs engage in manufacturing and
selling products.
Service entrepreneurs: Such entrepreneurs engage in service activities like repair,
consultancy, beauty parlor etc where entrepreneurs provide service to people.
Business entrepreneurs: They are also called as trading entrepreneurs which buy
and sell goods.
Agricultural entrepreneurs: They engage themselves in agricultural activities
like horticulture, floriculture, animal husbandry, poultry etc.
Corporate entrepreneurs: Corporate entrepreneurs undertake their business
activities under legally registered company or trust.
Rural entrepreneurs: Entrepreneur’s selecting rural-based industrial opportunity
in either khadi or village industries sector or in farm entrepreneurship are regarded
as rural entrepreneurs.
Women entrepreneurs: According to government of India an entrepreneurs is
defined as an enterprise owned and controlled by a woman and having minimum
financial interests of 51% of the capital and giving at least 51% of the employment
generated in the enterprise to women. Women entrepreneurs play an important role
in economy especially in rural areas.
Type of entrepreneurs
1) According to the type of business
i) Business entrepreneur ii) trading entrepreneur
iii) industrial entrepreneur
(a)Large (b)medium (c)small and (d)tiny
iv)corporate entrepreneur
v) agricultural entrepreneur
(a) plantation b) horticulture c) dairy d) forestry
vi) Retail entrepreneur
vii) Service entrepreneur
2) According to the use of technology
i) technical (ii) non technical (iii) professional (iv)high tech (v)low tech
3) According to the motivation
(i)pure (ii)induced (iii)motivated (iv)spontaneous
4) According to growth
i)growth (ii)super growth
5) According to stages of development
(i) modern (ii)classical (iii)urban
6) According to the area
(i) urban (ii) rural
7) According to the gender and age
(i)men (ii) women
8)According to the sale of operation
i)small (ii)large
9) Entrepreneurs and motivation:
Are those entrepreneurs who use the motivation as a force to achieve their
objectives are classified as
(i) Pure: Is an individual who is motivated by the economic rewards. And
undertakes an entrepreneurial activity out of personal satisfaction, ego and status.
(ii) Induced: Is one who is induced to take up entrepreneurship task due to the
policy measures of the government which provides assistance, incentives,
concessions and necessary overhead facilities to star new venture.
(iii) Motivated entrepreneurs: Are motivated by the desire of self fulfillment.
They come into being because of the making and marketing of the new product for
the use of customers who is further motivated by the reward in terms of profit.
(iii) Spontaneous entrepreneur: Start their business by their natural talents are
the persons who take initiative, are bold confidence and have strong conviction in
their inborn ability.
1. Psychological models
● McClelland gave significant lead in identification of determinants of
entrepreneurship.
He founds that identifying achievement orientation as the key variable in the
development of entrepreneurship.
He also suggests motivation training programme as a policy measure make
entrepreneur willing and eager to exploit the oppourtunity.
● Evertt Hagen’s theory of social change emphasis on “creative personality” and
explains the casual sequence of entrepreneurial behavior
● John Kunkel suggest “Behaviourist model” and he also suggest that entrepreneurial
behavior is a function of surrounding social structure. Kunkel model is based upon
the experimental psychology.
2. Sociological model
● Frank W Young’s theory of entrepreneurship is a theory of change based upon the
society’s incorporation of relative sub-groups.
The relativeness of sub-group with low status in a larger society will lead to
entrepreneurial behavior if the group has better institutional resources than others in
the society at the same level.
3. Integrated Models
● T V Rao in “Entrepreneurial disposition” has included following factors.
(a) Need to motive for the prospective entrepreneur has a greatest possibility of
achieving the goals.
(b) Long term involvement either at thinking level or activity level in entrepreneurial
activity.
(c) Personal, social and material resources are related to entry and success in
entrepreneurial activity.
(d) Socio-political system to be perceived as suitable for establishment and
development of his enterprise.
B S Venkata Rao’s 5 stages for promoting small entrepreneurship
1. Stimulation
Includes creation of an industrial atmosphere, policy statement, publicity of
industrial development programmes, formation of schemes, creation of support
institution.
2. Identification
Identify prospective entrepreneur in rural artisans, factory workers, graduates in business
administration and management.
3. Development
Include organization of motivation and managerial training programmes with
advice to technology, formulation of bankable project, location.
4. Promotion
Include govt. policy initiatives promoting small entrepreneurship.
5. Follow up
Includes reviewing the policies and programmes of government and seeking
follow up with a view to making more effective.
1. Stimulatory activities
These activities ensures the emergence of entrepreneurs in the society. They generate initial
motivation and offer opportunity to acquire skill which can be achieved by the following
activities.
o Entrepreneurial education
o Planned publicity for entrepreneurial opportunities
o Identification of potential entrepreneurial through scientific methods
o Motivation training to new entrepreneurs
o Help and guidance in selecting the products and preparing project reports
o Making available techno-economic information and product profiles
o Evolving locally suitable new products and processes
o Availability of local agencies with trained personnel
o Creating entrepreneurial forums
o Recognition of entrepreneurs
2. Sustaining activities
These activities help a person to develop into entrepreneur. These activities nurture and help
entrepreneurship to grow.The various support are given below
o Registration of unit
o Arranging finance
o Providing infrastructure
o Guidance for selecting and obtaining machinery
o Supply of scare new materials
o Getting license/import licenses
o Providing common facilities
o Granting tax relief/subsidy
o Offering management consultancy service
o Help marketing the product
o Providing information
Problems can be broadly divided into INTERNAL and EXTERNAL problems
INTERNAL Problem
1. Planning
(a) Technical feasibility
▪ Inadequate technicalknow-how
▪ Locational disadvantage
▪ Outdated production process
(b) Economic viability
▪ High cost of inputs
▪ Break-even point too high
▪ Uneconomic size of project
▪ Choice of idea
▪ Feeble structure
▪ Faulty planning
▪ Lack of strategies, motivation and vision
▪ Overestimation of demand
2. Implementation
3. Production
(a) Production management
(b) Labour management
(c) Marketing management
(d) Financial management
(e) Administrative management