Scribd
Upload
261 views18 pages

Resource Mobilisation

This document provides an introduction to resource mobilization. It defines resource mobilization as giving people the opportunity to give resources from those able to give to those in need. It discusses that resources enable activities that satisfy needs and allow givers to feel their contribution was used effectively. Resource mobilization involves asking people for support, as most will only give if asked. The document also outlines factors important for institutional readiness, human resources, leadership and planning, stakeholders, and developing an effective case for support. It presents models for understanding the fundraising process, including the fundraising pyramid and donor wheel.

Uploaded by

edwin blankson
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
261 views18 pages

Resource Mobilisation

This document provides an introduction to resource mobilization. It defines resource mobilization as giving people the opportunity to give resources from those able to give to those in need. It discusses that resources enable activities that satisfy needs and allow givers to feel their contribution was used effectively. Resource mobilization involves asking people for support, as most will only give if asked. The document also outlines factors important for institutional readiness, human resources, leadership and planning, stakeholders, and developing an effective case for support. It presents models for understanding the fundraising process, including the fundraising pyramid and donor wheel.

Uploaded by

edwin blankson
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 18

INTRODUCTION TO

RESOURCE MOBILISATION

Edwin Kuntu Blankson


Well-Informed Social Educators (W-ISE)
+233243548904,[email protected]

Adopted from: The Resource Alliance ,2007


What is resource mobilisation?

It is giving people the opportunity to give.


It is not an end in itself but rather the
process where by resources are transferred
from those who are able to give to those
who have the need to receive.
Resources are ?
Resources are the enablers of an activity
that not only satisfies the need, but also
satisfies the giver that their contribution
has been wisely and effectively used.

Resource mobilisation is ASKING. While


most people are willing to give to obvious
and needy causes, only on rare occasions
will people give without first being asked.
Understanding Organisations
 Identity: An organisation’s
understanding of its place in the world
 • Who it is
 • Its place in society
 • Its belief that it can have an impact in
society
 • Its right to and responsibility for mobilising
resources through shared values and to use
those resources to help others
 • Its commitment to help others
Understanding Organisations
Values: What the organisation believes in
 • The underlying principles, norms and beliefs
that guide the organisation in how it behaves
and acts

Culture:The way things are done in the


organisation
 • This includes the organisation’s style, feel,
values (stated and hidden) and attitudes
Understanding Organisations
Vision:The organisation’s view of how
it would like the world to be
 • Its hope for “reality to be” ( as opposed
to “the reality that is”)

Mission: An organisation’s reason for


existence
 • Its fundamental purpose; describes in
general terms how the vision will be
pursued – what does and does not do
Understanding Organisations
Strategy:The best options to guide an
organisation’s use of resources (both
human and financial) to pursue its
stated mission
 • The leverage points where the
organisation’s activity will have the most
impact
Institutional Readiness
 • Do you have any formal statements, organisational charter,
approved by required institutions?
 • Does your organisation have a clear Mission and Vision?
 • Can you identify your major objectives and main
beneficiaries?
 • Is your programme easily communicated and does it
produce visible results?
 • Are there clear and effectives channels of communication
between the different parts of your organisation
(departments, management, Board, volunteers etc)?
 • Does your organisation have a clear and realistic budget?

 OVERALL SCORE: 1 to 10, 1 being lowest and 10


being the highest
 SCORE: ________
Human Resources
 • Is your Board actively involved in driving the organisation
forward, and providing support by contributing time,
contacts, etc? Do they help in fundraising?
 • Do you have clear goals, objectives and development
opportunities for your staff?
 • Do you have a dedicated fundraiser? If not, who fundraises
for the organisation?
 • How many volunteers work for your organisation?
 • Are your staff and other stakeholders (Board, volunteers
etc.,) committed to the objectives of the organisation?

 OVERALL SCORE: 1 to 10, 1 being lowest and 10


being the highest
 SCORE: ________
Leadership and Planning
 • Do you have clear division of responsibilities
and decision-making in your organisation?
 • Do you have a fundraising strategy for your
organisation?
 • Do you carry out monitoring and evaluation of
your activities and campaigns?
 • Are the evaluations of your activities fed back
into future planning?

 OVERALL SCORE: 1 to 10, 1 being lowest


and 10 being the highest
Stakeholders
 • Do you have a diversified funding base? What are
the different sources of funding you rely on?
 • Do you communicate regularly with your
stakeholders, including beneficiaries? How often do
you do so, and in what way?
 • Do you use the media to communicate details of
your activities and campaigns to the wider public?
 • Does your organisation work with partners? What
types of organisations, and in what capacity?

 OVERALL SCORE: 1 to 10, 1 being lowest and


10 being the highest
 SCORE: ________
Case for Support
 • Does your organisation have an existing case for support?
 • Does your case for support describe:
◦ o Your organisation’s Mission and Vision
◦ o The problems/causes your organisation addresses, and the
strategic solutions to these problems
◦ o Your organisation’s beneficiaries
◦ o Your organisation’s financial and resource needs
◦ o Your programme or services, and how your mission will be
fulfilled and your vision advanced when you receive the resources
you need.
◦ o Describes how the support you’re seeking will help you achieve
the specific objectives you’ve identified.
◦ • Do you adapt your case for support for each campaign or donor
prospect?

 OVERALL SCORE: 1 to 10, 1 being lowest and 10 being


the highest
 SCORE: ________
FUNDRAISING IS:
 • Understanding, defining and communicating
all dimensions of the need
 • Informing, motivating, and facilitating giving
 • Engaging and involving donors as
stakeholders and investors
 • Maintaining donor relationships based on
shared values
Fund Raising Pyramid

 Upgraded donor(major gifts 10%)

 Repeat donor (upgraded gifts 20%)

 Donor (First time donor 70%)

 Adopted from: The Resource Alliance October 2007


Fund Raising Pyramid
(The Goal- move donor up the pyramid)

 Upgraded donor(major gifts 10%)

 Repeat donor (upgraded gifts 20%)

 Donor (first time donor 70%)


The Donor wheel
Resource mobilisation circle
Need
identification

Evaluation/ Donor
Feedback Identification

Acknowledgement Presentation
of receipt and of request
appreciation statement

Adopted from: W-ISE charts library


Thank you

You might also like