I.

Executive Summary

A. Type of Business
1. Name

The name of the team’s business is Bonbon Polvoron. We chose “Bonbon”

because it is a French word that means sweet. We will produce a product with
our own version of the all time famous Filipino delicacy, Banana Polvoron. First
thing to recognize about this treat is that, it tastes sweet and at the same time, it is
healthy. We thought of the name that will best represent our product, and this
name fits perfectly
2. Product

Our product is a delicacy that many people are fond of. On these recent
years, we have noticed that many people buy tasty treats such as polvoron. The
team came upon an idea of giving these ordinary treats a twist of sensation. We
introduce tasty delight with a twist, banana polvoron.

B. Management, Marketing and Financial Highlights

Eleven young entrepreneurs will handle the management of the business.

Each young entrepreneur will be a manager: the production and operation
manager, marketing manager, finance manager, human resource manager and
the general manager. Each young entrepreneur will be in charge of one main
process in the production and operation of the business. Each person must help
in the operation of the business and each one should know how to manage the
business.

The main marketing strategy of the organization is to be able to create

product awareness. The team aims to penetrate the market by making them
aware of the difference of our product than the other offered in the market. The
company will offer the product at a competitive at the same time affordable price
so that anyone can buy our product. To be able to offer our product in a lower
price, our management will look for suppliers that has cheapest price but
offering good quality. We would like to offer the market an affordable food but
has a good quality.

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 C. Socio-Economic Contributions

In our business, we will be using paper materials and minimize the use of
plastic as much as possible. As a responsible resident in the area. We will always
maintain the cleanliness of the area and throw our waste properly so that it will
not affect the environment. We will conserve water while operating our business.
We will manage our resources wisely.

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I. Marketing Plan
A. Market

Department Courses and Strands Population

Grade 1
Grade 2
Grade 3
Grade 4
Grade 5
Basic Education
Grade 6
Program
Grade 7
Grade 8
Grade 9
Grade 10
Science, Technology, Engineering and
Mathematics (STEM)
Accountancy and Business Management
(ABM)
Senior High School Humanities and Social Sciences
Department (HUMMS)
General Academic Strand (GAS)
Technical Vocational and Livelihood
(TVL)

College of Engineering and Architecture

College of Social Sciences

College of Health Sciences
College Department College of Management and
Accountancy
College of Law

College of Information Technology

Total Population

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 B. Target Market

A market refers to a set of actual and potential buyers of a product who

have a common need or want that can be satisfied through exchange. The chosen
market is called the target market.

Our innovative product aims to target the students inside the University
of Pangasinan. Due to its affordability, the students can easily purchase our
product,banana polvoron. Because it’s packed with nutrients, this product also
suits for those who love sweets. That’s why they need to intake foods that are not
just delicious but also energy-giving food.

C. Competitor Description

Our competitors will be the food stalls and the other students who are also
selling their own products for their APP 004 subject.

Direct Competitors Indirect Competitors

Donut Styles Anik-anik burger stall
Spicy cupcakes Jech’s Bakeshop
Twinch Cookies Dimsum Siomai
Sweet Tooth Company Patatas ni Mang Kulas

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 D. Product Study

I. Product and product line

Our product is a famous Filipino delicacy. We will innovate this delicacy

by changing its appearance and its flavor. We are thinking of adding twists to the
product such as banana polvoron. For now we are still developing the flavor for
our products to make it better. We would like also to sell it by bundles and per
piece.

II. Brand name and brand mark

The name of the team’s business is Bonbon Polvoron. We will be

producing our own version of famous delicacy. We thought of a name that will
best represent our product, something that is fit to the features of our product.

III. Features, Advantages and Benefits

 Features
The product has innovative features that outstands the original product.
First of all, our products are bigger than the delicacies you can buy on small stalls
nearby. We, as a consumer, are also being disappointed by some features of
normal delicacies. Some are small, some has irregular shapes, the team made a
slight advantage on our product.

Next is, the flavors and twists. Most of you probably are so uninterested
on boring and plain original products. As a consumer, we wanted new things.
We wanted to be encouraged to buy the product by its taste, not plain, but new
and delightful.

 Advantages
The products we will be marketing has a lot of advantages, not only with
its taste but also by its features. Our product is different than the original product
we used to eat.

Among other products, our products has twists that might attract
consumers on buying our well-presented product: Banana polvoron, most of the
polvoron have milk as a main flavor of the product, but for us, instead of milk,
we used banana as a main flavor.

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  Benefits
The product itself has lots of benefits on the consumer. First benefit is the
sweetness and delight it gives to the customers, each bite and swallow gives a
sensational feels that makes them want more of our products. These products are
good sources of nutrition.

Bananas are rich in fiber. Upon which, there are 2.2 grams of fiber in a 1-
ounce serving of banana chips and also Bananas are a nutritious food rich in
potassium and fiber. Though banana chips supply essential vitamins and
minerals, you're better off eating a fresh banana. Banana chips contain large
amounts of saturated fat and smaller amounts of key nutrients when compared
to a banana.

IV. Obstacles and Risks

Challenges and risks are common to all the businesses. One obstacle that
we might and will encounter will be the lack of teamwork. Teamwork is
important in all group projects or businesses. Another obstacle is the lack of
financial money. We are still students that are depending to our parents we
cannot produce any product if we lack finance.

Risk will be the product that we want to produce. The product is unique
and the customers might be afraid to take the risk and buy our product. It is hard
to meet our quota because of our new and unique product.

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 V. Packaging

The team is planning to sell the product on bundles, each bundle will be
packaged on a well-presented paper bag which has the name of the customer
attached to a small string tied on it. Since it is the month of March, we were
planning a package that will be appropriate to the holiday corresponding to the
month. The team is still planning on per pieces packaging, we are still
developing a package that will simply outstandsomething that will make the
consumers buy more of our product.

E. Price Study

I. Pricing Strategy

The pricing strategy that we used was absorption pricing. This is a

method which all costs are recovered. The price of the product includes the
variable cost of each item.

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 II. Menu

This is the menu made by the team to promote the business we will be
running. The menu is composed of the following

 The logo of the business

 The products
 The prices

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 III. Price and Mark-up computation

The capital of Php 1000.00 will be contributed by the members. This

money will cover all the expenses of raw materials to create the product.

Banana Polvoron Units Cost per Unit Total Cost

Flour 5 kg Php 60.00 Php 300.00

Powdered milk 2 packs Php 80.00 Php 160.00
Butter 5 pcs Php50.00 Php 250.00
Sugar 2 kg Php 60.00 Php 120.00
Pulverized banana
5 pcs Php 25.00 Php 125.00
chips
TOTAL COST Php 955.00
TOTAL UNITS 5 units

F. Place Study

Since the target market of this business are the students of PHINMA
University of Pangasinan, it is favorable that we, the team chose Phinma
University of Pangasinan as the great place to start and run a business with. Most
importantly, this institution has thousands of students that could be potential
customers of our product and we can easily promote our products since we are
all studying at this institution. The business will utilize the "word of mouth"
advertising strategy. Furthermore, sweet treats will also make use of posters and
flyers.

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 G. Promotion study

The team planned to promote the business via Facebook. One of our team,
most probably the Marketing Manager, will make a Facebook page. In which, the
students of PHINMA University of Pangasinan can message, in case of important
orders the page will be necessary.

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II. Management Plan

A. Form of Ownership

Our legal form of ownership is partnership. The profit and losses will be
divided equally among the partners of the business.

B. Policies and rules of the business

VI. Members must be responsible and disciplined
VII. Each members must be polite and confident in selling the product
VIII. Members must not force students, but must persuade them to buy
IX. Develop relationships with customers, to spread the business
X. Immediate cleaning of waste
XI. All members must market our product on each of their social media
accounts
XII. All members must be aware of the everyday happenings in the
business
XIII. We will work as a team and will help each other out in case of need
XIV. Follow the given schedule (enrolment form must be submitted with
time
XV. availability of the members)
XVI. Time-in and time-out of the members must be sign by any manager
on duty
XVII. 30 minutes break for every members including in the hours of duty
XVIII. 1 day off for every members but must still complete the required
hours of work
XIX. General manager can call for an emergency meeting (during vacant
hours of the members)
XX. All must follow the rules and regulations. Failure to do so will be
given a disciplinary action.

PENALTY:

 If the rules presented were violated, the member will be given lots
of tasks.
 1st offence: Add 1 hour of selling
 2nd offence: Add 1 hours of selling, and markets the product on at
least 10 people
 3rd offence: Add 2 hours of selling the product and markets
customers as many as he/she can, at least 15 people.

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 C. Organizational Structure

MEMBERS POSITION

Carreon, Carl Jancedric M. General Manager

Versoza, Nicole Keith F. Productions and Operations Manager

Baloto, Danilla Ghem F. Productions and Operations Manager

Reynaldo, Darlene Kay D. Finance Manager

Sison, Ralph Kristan M. Human Resource Manager

Luna, Carl Joshua Marketing Manager

Ramos, Raymond Martin A. Marketing Manager

Aquino, Jericho E. Member

Rosido, Kurt Rovic Y. Member

Magno, Jepth Rendel P. Member

Camacho, Marielle V. Member

Custodio, Roland Genric Member

Eshedo, Oren M. Member

D. Management Team
General Manager

 Responsible for overseeing all administrative functions in the

business
 Leading and directing employees
 Delegates administrative tasks
 Understands that discipline and coaching are also essential duties
 Ensures administrative efficiency, proper procedure,
implementation of policies and employee morale
Marketing Manager

 Researching and reporting on external opportunities

 Understanding current and potential customers

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  Managing the customer journey (customer relationship
management)
 Developing the marketing strategy and plan
 Approving images
 Developing guidelines
 Making customer focused decision
Productions and Operations Manager

 Monitoring the production of the product

 Logistics management
 Operational strategizing
 Manage support services
Financial Manager

 Raising of funds
 Allocation of funds
 Profit planning
 Understanding capital markets
Human Resource Manager

 Compensation and benefits

 Training and development
 Employee relations
 Recruitment and selection

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III. Production and Operation Plan

A. Manufacturing Process

Step 1:
Prepare the ingredients

Step 2:
Toast the flour (15 mins.)
Step 3:
Put the powdered milk
Step 4:
Add sugar

Step 5:
Toast the ingredient until golden brown

Step 6:
Set aside
Step 7:
Add the butter and mix the ingredients well
Step 8:
Pulverize the banana chips
Step 9:
Add the pulverized banana chips
Step 10:
Mould the polvoron into huge circle shapes
Step 11:
Use cellophane wrapper to wrap the moulded polvoron
Step 12:
Serve and enjoy!

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 B. Location

C. Specific Operational Procedure

Procedures and policies play an important role in establishing businesses as well

as to the overall development of the owner and its employees. The following policies
and procedures will be adopted:

1. Employees’ personality development

2. Clearly defined employees job descriptions, training and reviews
3. An open door policy for employees suggestions

The business will only accept payments in the form of cash.

D. Waste disposal

In terms of our waste disposal, we will be segregating biodegradable

materials to non-biodegradable materials. We will be providing garbage bags that
will separate that garbage. We think that the only cost we will incur in waste
disposal is the cost of the garbage bags and the fee in collecting the garbage.

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IV. Socio-Economic Plan

In our business, we will be using paper materials and minimize the use of
plastic as much as possible. As a responsible student-entrepreneurof PHINMA
University of Pangasinan, we will be collecting the waste materials of our
customers. We will always maintain the cleanliness of the area and throw our
waste properly so that it will not affect the environment. We will conserve water
while operating our business. We will manage our resources wisely.

We will be buying our raw materials and supplies at the public market to
ensure that the suppliers are the locals. We will support the local producers by
buying the products that they are offering, and we will minimize the supplies
that we will buy at the supermarket because there are some supplies there that
are imported. We will also encourage other people to buy at the public market as
a support and at the same time promote the goods that our local producers
provide for us.

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