search definition: A careful consideration of study regarding a particular concern or problem
using scientific methods. According to the American sociologist Earl Robert Babbie, “Research
is a systematic inquiry to describe, explain, predict, and control the observed phenomenon.
Research involves inductive and deductive methods.”
Inductive research methods are used to analyze an observed event. Deductive methods are used
to verify the observed event. Inductive approaches are associated with qualitative research and
deductive methods are more commonly associated with quantitative research.
Research is conducted with a purpose to understand:
What do organizations or businesses really want to find out?
What are the processes that need to be followed to chase the idea?
What are the arguments that need to be built around a concept?
What is the evidence that will be required for people to believe in the idea or concept?
Characteristics of research
1. A systematic approach must be followed for accurate data. Rules and procedures are an
integral part of the process that set the objective. Researchers need to practice ethics and
a code of conduct while making observations or drawing conclusions.
2. Research is based on logical reasoning and involves both inductive and deductive
methods.
3. The data or knowledge that is derived is in real time from actual observations in natural
settings.
4. There is an in-depth analysis of all data collected so that there are no anomalies
associated with it.
5. Research creates a path for generating new questions. Existing data helps create more
opportunities for research.
6. Research is analytical in nature. It makes use of all the available data so that there is no
ambiguity in inference.
7. Accuracy is one of the most important aspects of research. The information that is
obtained should be accurate and true to its nature. For example, laboratories provide a
controlled environment to collect data. Accuracy is measured in the instruments used, the
calibrations of instruments or tools, and the final result of the experiment.