Contact Information

Elizabeth Eagle
[email protected]
www.flavorsofdavao.com
 INTODUCTION

ABOUT US

The Flavors of Davao café offers a variety of know

Davao fruit drinks and food beverages for tourists and local
customers productive day and night owl growlers. Discovering
Davao’s finest, by captivating its rich resources through tasty and
culture approved recipes in a budget friendly menu.

OUR STORY

Four individuals namely Jezreel Olidiana, Dannah Mikhaela

Pillerin, Hannah Candralo, and Aushong Ragas came up with Mrs.
Elizabeth Eagle’s business Flavors of Davao that was triggered bytheir
friend Tina Zhang who is new to the city.
It was merely just a habit of the group to prepare beverages
that its ingredients are locally available and accessible in the metro
that eventually grow its popularity.
Until one day, Tina’s landlady Mrs. Eagle liked the dishes that
resulted for her to hire the group in her cafe, which helps Davao’s
tourism and culture to be recognize especially for foreigners like Tina.

COMPANY OWNERSHIP

Mrs. Elizabeth Eagle is an American citizen who found love in

the City of Davao. Eagle and her husband met on Eagle’s first trip to
Davao. Her husband – then boyfriend- then introduced her to the
flavors of Davao and she became hooked. After 3 years, they then
tied the knot. Her first project was to build an apartment on the
certain spot her and her husband met. Mrs. Eagle then befriended a
few friends of her tenant, Tina, and found out they were business
students. Being the kind heart she is, she told them she planned to
open a business and would want them to come up with how it
would be as long as it highlights the flavors of Davao.
 EXCUTIVE SUMMARY

Flavors of Davao is located in Matina and Torres. Its

vision and mission is to be the place tourists dive in and become a
trademark of Davao City. Flavors of Davao sells a wide variety of
Coffee related drinks, Liquor and Cocktails and food. Aiming to serve
high school students, it aims to be good in the pocket. Also aiming to
serve professionals, it aims to give a good vibe wherein people can
work and share a laugh together. Flavors of Davao is coined
because it aims to have the flavors that makes Davao distinct from
other places therefore, it stands out from the rest because of its
uniqueness. Mrs. Elizabeth Eagle, the owner of the establishment, has
been exposed to business as a child because her parents are both
businessmen and entrepreneurs. Her siblings are also business
graduates. Before descending to the Philippines, she finished her
study at London Business School earning a degree in BS Business
Administration. Flavors of Davao aims to be the best and it aims to
represent what Davao is really about. It wants to be the first place
people recommend to when they hear someone is visiting Davao.

KEY TO SUCCESS

As a commercial establishment in the growing economy of

The city, Flavors of Davao’s developed and formulated the
advantage points on how to compete in the industry:
 Firstly, the FOD location. It is dining in Davao’s Uptown Matina
Street and also on downtown lively Torres Street.
 It is open for 24 hours with the café in the morning and a bar
on the evening.
 It also serves a new and unique variety of flavors that has not
yet done before in the market.
 VISION

Flavors of Davao aims to be the Café-Bar trademark of Davao

City. It shall cater to the tourists of the city with its variety of drinks
with the distinct Davao flavors. It envisions itself as the first place
tourists dive in.

MISSION

In line with the vision stated above, its mission is to serve the
people of Davao and the tourists with the unique Davao taste. To let
the people, taste the flavors of Davao. Flavors of Davao’s mission is
to also raise awareness of the native Davao products and flavors.

GOALS

Flavors of Davao Corporation intends to be one of Davao’s

trademark places in the tourism industry, widen the society’s
knowledge and information about Mindanawon specialties,
products, culture, and style of living.
That at the same time profitable, low production cost
that meets the demand, develop and innovate new products,
increase marketing effectiveness, and improve customer service
relation.

SWOT ANALYSIS

Strength
Native product availability
Long term service (6am to 12 midnight)
Cultural ambiance
Budget friendly

Weaknesses
Seasonal harvest/product
Costumers demand
Limited offers

Opportunities
Gain new costumers
Near at school and offices
Unique; has never been thought of before

Threats
Competitors
Change costumers taste
Modern concept of the competitors

(SWOT ANALYSIS CAN PRESENTED BY GRAPH, PICTURE or INFO GRAPH)

 PRODUCT PAGE

MATERIALS AND SUPPLIES SOURCING

Using of Narra wood as for our furniture’s, tables, chairs, flooring

and walls so for our dear customers will really feel the essence of our
theme and for them to taste the full experience and relaxation in our
cafe.
And the material is not damaging the environment like
plastic. The tree grows fast, and you do not have to worry about
environment side effect from it.
Then recyclable materials for our cups,spoons,forks and plates
to reduce waste, because we are working to shrink our
environmental footprint and meet the expectations of our customers
by reducing the waste associated with our business,increasing
recycling and promoting reusable materials.
With the dishes, drinks and other beverages that the Flavors of
Davao serves are mainly from Gensan, Tagum, and Takurong farms
in the region.

QUALITY ASSURANCE

We aim to maintain an excellent quality when it comes to our

products. To do so, we ensure the greatest quality of raw materials
that will be added into each cup/glass, plate and bag. We ensure
to keep our stations and our ambience clean to maintain the
wholesomeness of the place but most importantly to maintain the
excellence of every product we put out. Furthermore, we ensure to
inspect the goods we send out making sure that we do not put out a
poor quality product

OUR PRODUCT BENEFITS

Davao City is also known as the "Fruit Basket of the Philippines".

We the FOD features the different common fruit of Davao City and
so we got the idea of using different fruit flavors for our coffee to
create something new and unique.
 We offer 5 different flavors, The
Durian,Mangosteen,Pomelo,Mango and Buko in our coffee and
shake specialties.

DURIAN FLAVOR

It is the most relevant fruit in the city. Durian is rich in nutrients,

such as potassium, dietary fiber, iron,vitamin C and vitamin B
complex. The king of fruits thus excellent for improving muscle
strength and blood pressure, bowel movements and skin health. And
also supports the nervous and immune systems, and enhances red
blood cell formation.

MANGOSTEEN FLAVOR

A healthy fruit which is rich in water,energy,protein,

carbohydrate, and fiber. An essential nutrient such as
calcium,iron,magnesium, phosphorus,potassium,sodium,zinc,copper
and manganese are found in this fruit. It contains also Vitamin C, B6,
B12, &A which are required for maintaining good health.

POMELO FLAVOR

Unusual member of the citrus fruit that has many health benefits
include its ability to boost the immune system,improves digestion,
lower blood pressure, reduce cramping, prevent anemia, boost
bone strength, reduce signs of premature aging, prevent cancer,
protect heart health, aid in weight loss, and boost oral and dental
health.

MANGO FLAVOR

Can help prevent cancer,lowers cholesterol, Alkalizes the

whole body,may help people with diabetes, promotes healthy
sex, improves digestion, helps fight heat stroke, and boosts the
immune system.
BUKO FLAVOR

Is a rich source of potassium,manganese,magnesium,calcium

and selenium, and it has many benefits which our customers can
get. So our coffee is not just the typical coffee that you see in an
ordinary cafe, it is also the source of different nutrients that our body
needs. You can enjoy our coffee with different flavors at the same
time you can get large benefits on our unique products. This is best
also for people who is health conscious.

PRODUCT COMPETITIVE COMPARISON

Our products have a distinct Davao feel. Besides the coffee

possessing the flavors of Davao, each cup is a surprise to which
design you might get. Some of the example designs are as follows.

Also, at the bottom of these cups are facts or small trivias about the
city that really makes it a tourist destination of the city. Some of the
trivia includes vocabulary and random facts such as:
 “Gugma” means “Love” in Bisaya
 The founder of Davao is Don Oyanguren
  Kadayawan (The Dabawenyo festival) was
first called the “Apo Duwaling Festival”
symbolizing Mount Apo, Durian and Waling
Waling
 The first mayor of Davao was appointed and
his name was Santiago Artiaga.
 Davao came from the term “dabahan” which meant a
big basin.

OUR PRODUCTS AND PRICING

 Shakes – Gamay P100 Dako P115 Pinakadako P120

a. Buko
b. Mango
c. Durian
d. Pomelo
e. Mangosteen
 Coffee Gamay P100 Dako P115 Pinakadako P120
a. Americano
b. Cappuccino
c. Latte
d. Coppu
e. Macchiato
 Cupcakes and Donuts P80
a. Red Velvet
b. Chocolate
c. Vanilla
d. Mango
e. Durian
 Alcoholic Drink Beverages (Torress Branch only)
a. Durian Cosmopolitan -P120
b. Mangosteen on the Beach – P115
c. On the Rocks (Buko flavored) P115
d. Pomelo Sunrise Tequila – P115
e. Durian Mojito -P120
f. Jagger Bomb with Durian P130
 g. And other commercial drinks
 Viand Meals
a. Sandwich P100
b. Chicharon P120
c. Fries P60
d. Kinilaw P60
e. Chips Platter P80
f. Burger P120
g. Nachos P100
h. Churro P120
i. Arrozcaldo P115
j. Siopao P50/piece
k. Chicken P120
l. Baby Back Ribs P220
m. Panga Sinugba P220
n. Bacon P115
o. Bangus P115
p. Dinuguan P130
q. Lechon P200/one fourth
 Combo Meals – P230 with drinks (Ice Tea)
a. Breakfast 1 – Eggs and Bacon with rice and fruit platter
b. Breakfast 2 – Waffles with Durian tart and mangosteen
c. Lunch 1 – Native Chicken with rice and fruit platter
d. Lunch 2 – Baby back Ribs with rice and fruit platter

ADVERTSING MAGIC

Whether you offer the tastiest cupcakes in the city, or the

freshest coffee in town, your community needs to know about it.
And with our advertising team is responsible for it, because the
television, newspaper and radio advertising is part of the businessbe
outstretch in the budget.
Fortunately, with the evolution of the Internet and social media
we can now reach out to potential customers in a variety of
inexpensive ways.
  Utilize Social Media Marketing
Create a business page on Facebook and connect
it to your other social media accounts.

 Make Posters and Flyers

Design posters and flyers for distribution among busy local
areas such as shopping malls and bus terminals. Posters can be
created with software found on most PCs, or you may elect to create
one by hand and simply photocopy extra posters before distributing
them.

 Submit Ads to Free Online Classifieds

Free online classifieds provide an effective way to advertise your
bakery cafe to the local community. You can attach printable coupons
to your ad listings and notify viewers of any upcoming special offers.

 Joining Tradeshow Events and Shows in the Metro

A good example of this is being at store openings that offers

commercial booths. In this way, the Flavors of Davao can gain more
followers and curious food enthusiast.

PROMOTIONS

1.)POSTING ON A SOIAL MEDIA

If you have an Instagram account, you will understand and see

how ‘foodporn’ is alive and active. Since we are already living
inElectronic and Digital Era, it would be convenient for us to promote
our product.
And since people are already connected in the social media
this would be the best way to expose or
develop publicity for our cafe and
products. Arguably the very best way to
promote our products online is with
high-quality drool-inducing photos and
this is essential for catching the hungry
eyes of the customers.
2.) CUSTOMER REFERRAL INCENTIVE PROGRAM

Where we can encourage our current customers to refer

our products to new customers, example of this are their
families,friends and so on.
Freebies or free products, cash rewards
and discounts are some incentives we can use.
So this makes our customer base as a
salesforce

3.) PROMOTING OUR PRODUCT AND CAFE PERSONALLY

So we can also build good relationship with our customers. We

will not depend on making big flyers or sticking flyers everywhere.
The point is to present ourselves and products in person instead of
being anonymous.
And so our customers will trust and really
know our products.

4.) MAKING AN ENTERTAINING ADVERTISEMENT

OF OUR PRODUCT AND CAFE

Having an entertaining advertisement

catches the interest and the eyes of the people,
but still featuring the benefits of our products. Example of the type of
language we will use: Healthy and nutritious, 100% natural, a product
for elite, good or best value and so on, so that customers will be
entertained as well as encouraged to try our product.

5.) PUBLICITY
 Using newspapers and radio stations can also be
a way to promote our product for those who are not in
the social media like the Senior Citizens or provincial
places for them to be informed to our products and
services we are offering. And for us to gain publicity without using
social media
MARKET ANALYSIS

THE MARKET

Flavors of Davao serves all the people whom wants to acquire

in our product or services, but then most likely our target market
consumer or costumers are the high school and college students
which are aged 15-25 years old in any gender whom had
an allowance or a pocket money of P100-P500 a day.
Professional who works night shift such as call center
agents, office workers, and those party enthusiast or even
girls and boys night out, etc. aged at 26 years old above.

Our target costumers or consumers are high school and college

students near our location. They can relax and have a good time
chatting with their friends or even studying while consuming our
products offered. And also professionals people such as businessmen
or entrepreneurs for they can sit back and feel the ambiance of our
place.
(this can be done with table)
DEMOGRAPHIC details of your customer like age, gender, status,
etc.

FLOOR PLAN AND LOCATION

 FINANCIAL PLAN
Follow the format I give
(TORRESS BRANCH)
EXPENSES EXPECTED MONTHLY COST EXPECTED YEARLY
COST

Rent P60,000 P720,000

Salaries and  Cashiers P126,000
Wages P10,500
 Utility P108,000
P9,000
 Barista/Cook P180,000
P15,000
 Security P144,000
P12,000
 Waiter/Server P126,000
P10,500
 Driver P114,000
P9,510
 HR Assistant P216,000
P18,000
 (2)Advertising/Digital Curator P468,000
P39,000
 (2) Supervisors
P45,000 P540,000
 Bookkeeper
P18,000 P216,000
 Technician
Consultation fee- P1,000 P12,000
 Interior/Exterior
Consultation fee- P5,000
 IT P60,000
Consultation fee- P2,000
 HR, Finance, Marketing, P24,000
Maintenance, and Branch- P1,800,000
Director/Manager
 P150,000

Supplies:  Furnitures(Chairs, Tables, etc) P1,200,000

Technologist, P1,200,000
Equipment’s,  Utensils (Dining and Cooking)
and Furniture P300,000 P300,000
(computers,  Cooking equipment
software, P1,200,000
copy  Technology (Computers) P1,200,000
machines, P40,000
desks, P40,000
chairs, etc.),
other
Advertising  Labor, Flyers, Ad’s, P120,000
and Other P100,000
Promotions
Utilities:  Water P40,000 P140,000
Heat,  Electricity P60,000
Electricity,  Gas P40,000
Water, WiFi
Telephone P10,000 P120,000
and Internet
Insurance  Employees P20,000 P240,000
Ethnical  Entertainers P4,000 P168,000
Programs  Ethical P10,000 (5x a year)
and
Entertainers
Total: 8,382,000
Advertising  Labor, Flyers, Ad’s, P120,000
and Other P100,000
Promotions
Utilities:  Water P20,000 P840,000
Heat,  Electricity P40,000
Electricity,  Gas P10,000
Water, WiFi
Telephone P10,000 P120,000
and Internet
Insurance  Employees P20,000 P240,000
Ethnical  Entertainers P4,000 P168,000
Programs  Ethical P10,000 (5x a year)
and
Entertainers
Total: P6,654,000

STARTUP COST SUMMARY

Flavors of Davao Matina branch has a total of P6,654,000 and our
main branch has a total of 8,382,000.
The grand total is :

P15,036,000
FINANCIAL CONSIDERATIONS

Mrs. Elizabeth Eagle already has 12 Million from her past businesses.
She also had a good amount of cash from the family shares when
her father died. She has decided to get a bank loan for this project
to ensure its effectivity and security.