PUTOBOK TUBOK COMPANY

BUSINESS PLAN CREATED BY:

CHERYL JOY I . LLANES

KIMBERLY JOY S. SELENCIO

LEONARD L. LINATOK

MARVEL DAVID
 BUSINESS PLAN

CHAPTER I: INTROPDUCTION

A.OBJECTIVE OF THE BUSINESS PLAN:

The objective of this business plan is to know if the product will work.

B.OBJECTIVE OF THE CHAPTER:

The objective of this chapter is to show that the advocate have done in order to
start what business plan they will raise. This chapter contains the business
overview,background of the study,and the business description.

C.BUSINESS OVERVIEW:

I.ABSTRACT:

Puto is popular in any occation. Puto are Filipino steamed rice cakes,traditionally
made from slightly termented rice dough. It is eaten as is or as an accompaniment to a
number of savoury dishes. Puto is also an umbrella term fro various kind if indigeneous
steamed cakes.

D.BACKGROUND OF THE STUDY:

The busness wants to provide puto that can give a fantastic taste for anyone.
The name ‘’ PUTOBOKTUBOK COMPANY’’ came to ‘’ PUSONGTITIBOKTIBOK’’ that
can give you a long lasting taste. The ingridients of this product are flour,egg,sesame
seeds,chesse,salted egg and etc. The materials to be needed are steamer,puto
cuos,bowl,etc.
1:VISSION

To be a leading food industry that provides twist that truly satisfied your cravings.

2:MISSION

Putoboktubok is offering unique,sweet and delicious attractive puto that will surely
give a twist to your taste buds.

3:GOALS

 Provide better customer service

 Inprove employee training
 Reduce carbon emission
4:BUSINESS PHILOSOPHY

Create naturally ‘’puto’’ that satisfies consumers. Support the wants and needs of
a consumers to make the product popular.

E.PROFILE AND DESCRIPTION OF BUSINESS:

Putoboktubok company will provide rice with high quality. High quality rice will
be processed by our own hand-working employees with not just a strong hand but also
a wise mind and big heart. We are always ready to face responsibilities,we always
have finished product through our solidarity,and always plant inside our hearts,courage.

PROFILE:

Name of the company: “Putoboktubok’’

Registration No: L1C2K3M4

Registration Date: October 10,2019

Country of Business: Bulacnin Integrated National High School

Status: Live Company

 Chapter ll : situation analysis

ENVIRONMENTAL ANALYSIS

SWOT Analysis

A SWOT analysis is an incredibly simple, yet powerful tool to help you develop
your business strategy, whether you’re building a startup or guiding an existing
company.

Strengths Weaknesses
 Store location  Limited promotion
 Ingredients which are achievable  Diversity of taste can be weakness
and cheaply in comparison in a sense
 Creative is needed for making  Need to have strong chain of
these food suppliers
 Offering food of diversified taste  Not yet recognize
with cheap price  Unstable price of raw material
 Puto which are available in winter  Unsecured distribution channel
and also be made in summer suppliers and no customer loyalty
yet
Opportunities Threats
 Increase number of potential  Entry of new competitor with low
customers entry level
 Sources are not very healthy and  Existing fast food are major
no brand name in this field competitors
 Trying to leave other food kiosk  Time money people and efforts are
with high cholesterol needed to gain their market share
 Have no substitute product to take  Big portion of target market is
 Will get more attraction these puto engaged with other food kiosk.
PEST Analysis

A PEST analysis is a strategic business tool used by organizations to discover,

evaluate, organize, and track macro-economic factors which can impact on their
business now and in the future. The framework examines opportunities and threats due
to Political, Economic, Social, and Technological forces.

Political Factor Economic Factor

 Stability of Government  Economic Growth
 Potencial changes to legislation  Employment Rates
 Global Influences  Consumer Confidence

Social Factor Technological Factor

 Income Distribution  International Influences
 Demographic Influences  Changes in Information Technology
 Lifestyle Factors  Take up rates

COMPETITOR ANALYSIS

 Competitor

 Puto Mania

It was announced last June of 2013 that we have to build a small business for us to
earn an income this coming summer. We, the members of the group have discussed
and brain stormed what business should we put up, and then at the January of 2014 we
decided that we will choose puto products for our business plan.

Puto Mania is here to give you a new, more tasty and most likely to change your boring
perception towards puto. I dare you to try our product, because it won’t be one of your
boring, tasteless and lousy puto experience, but the best you ever had.
 STREGTH

 Store location- located at 255 Samson Road,Caloocan City,close to the company

areas wherein target markets can easily come and go.

 Creative skills is needed for making these food – through this creative skills can
easily each attentions of the customer.

 Offering food of diversified taste with a cheap price and healthy it is PUTO which
are available in winter and also be made in summer and easily to customer to
afford their product anytime.

 WEKNESSES

 Limited Promotion – Promotion of the product is very important to any

business,Puto mania product packaging and positioning is very simple.

 Diversity of taste can be weakness in sense to thesis through this can effect the
other customer may means of different taste.
 CHAPTER III: MARKETING PLAN

A.OBJECTIVE OF THE CHAPTER

The objective of this chapter is to increase sales,target new consumers

enchance customer relationship and also to increase the profit of the business.

B.THE PRODUCT

Our product is ‘’Putoboktubok’’, It is made up of puto with cheese and salted

egg with food color. It is different from the other product because it is attractive and it is
affordable for all students.

C.CHANNEL ANALYSIS

The proponents use the ‘’ Direct Channel ‘’ kind of distribution where the
consumers directly go to their stall and buy product that they sell.

D.TARGET MARKET

Our target consumers are all the students from Grade 7 to 12, teachers and
staff at BULACNIN INTEGRATED NATIONAL HIGH SCHOOL.

E.MARKETING STRATEGIES

The proponents will be putting up a stall at the Gymnasium of BULACNIN

INTEGRATED NATIONAL HIGH SCHOOL where their consumers easily reach their
stall. The proponents will have a ( ‘’Buy 5 orders, get 1 bottled of water’’ promo) .

F.PRODUCT STRATEGIES

BRAND NAME: ‘’ Putoboktubok ’’

LOGO:
TAGLINE: ‘’ Sweet like a candy and fly over the sky ‘’

G.PACKAGING AND LABELING

The proponents will present the product in simple way and attractive package .

The propenents will use paper plate for the product to be more attractive and will ensure
that the product is clean and have a good quality to satisfy their cravings.

H.PRODUCT QUALITY

One of the ingridients that we used is food color for become our product to be
colorful and attractive to consumer,we also used salted egg to add more flavor/taste.

I.PLACE STRATEGIES

The propenents decided to put up the business at BULACNIN INTEGRATED

NATIONAL HIGH SCHOOL ‘’Gymnasium’’ The proponents select this for a purpose of
gaining profit. This suitable for the company to get the attention of the consumers. The
proponents thought that it would be the perfect place to gain profit.

J.PROMOTION STRATEGIES

The proponents used different types of promoting the product ‘’

putoboktubok’’ By means of having flyers,t-shirt, and having page on social media. The
proponents will use social media in posting and for others to see the product.This type
of strategy helps our business to gain more customers and for costumers be
familiarized.
 CHAPTER IV:PRODUCTION PLAN

A.OBJECTIVE OF THE CHAPTER

1: To present the preparation of the ingredients needed in the production of

‘’putoboktubok’’

2: To present how to prepare our product, ‘’ Putoboktubok ‘’

OPERATIONAL/PRODUCTION/TECHNICAL PLAN

This part present the production concept of our business including input-
process output (CPO) paradiagram and production cost.

The chart below shows our own production paradiagram based on product
concept.

INPUT

Ingredients,utensils,small
equipment,flour,sugar,cheese,food color.

PROCESS

Preparing all the materials and ingredients

needed.Mixing all the ingredients and put it in a
puto cup and steam.

OUTPUT

Finished product: Putoboktubok

PRODUCTION PROCESS

TABLE1.1

Steps of production Estimated time

1.Prepare all the ingredients 5 minutes
2.Cut salted egg into halves 3 minutes
3.Boil the sesame seeds 5 minutes
4.Cut the cheese into small pieces 5 minutes
5.Mix the flour,egg,foodcolor,sugar,and 10 minutes
calumet.

BUDGET PLAN

MATERILAS: What are the things needed

TABLE 1.2

DIRECT MATERIALS

ITMES QUALITY PRICES AMMOUNT

Flour 3kg 70.00/1kg 210.00
Cheese 2 packs 52.oo/1 pack 104.00
Sugar 1 ½ kg 65.00/1 kg 98.00
Sesame seeds ½ kg 50.00/1 kg 25.00
Salted egg ½ tray 195.00/1/2 tray 195.00
Egg 1 tray 175.00/1 tray 175.00
Food color 3 pcs 10.00/1 pack 30.00
Total: 837.00
 TABLE 1.3

INDIRECT MATERIALS

ITEMS QUANTITY PRICE AMOUNT

Paper plate 3 packs 50.00 150.00
Plastic Wrap 2 packs 150.00 300.00
Puto cup 100 pcs 5.00 500.00
Container for all 2pcs 75.00 150.00
ingredients
Total:1100.00

EQUIPMENT AND MACHINERIES

Needed to make the product and cost

TABLE 1.4

ITMES QUANTITY UNIT PRICE AMOUNT

Bowl 3 pcs 75.00 225.00
Knife 1 pc 50.00 50.00
Chopping board 1 pc 25.00 25.00
Steamer 3 pcs 350.00 1050.00
Electric stove 1 pc 1500 1500.00
Plate 3 pcs 50.00 150.00
Total: 3,000
 TABLE 2.1

FURNITURE AND FIXTURE

ITMES QUANTITY UNIT PRICE AMOUNT

Chairs 3 pcs 180.00 540.00
Table 3 pcs 400.00 1200.00
Trash bin 2 pcs 55.00 110.00
Total: 1850.00

TABLE 2.2

PRODUCTION SUPPLIES

ITMES QUANTITY UNIT PRICE AMOUNT

Table nupkin 1(4 rolls0 42.25 42.25.

Total: 42.25

TABLE 2.3

OFFICE SUPPLIES

ITMES QUANTITY UNIT PRICE AMOUNT

Ballpen 2pcs 12.00 24.00
Notebook 2pcs 10.00 20.00
Total: 44.00

TABLE 2.4

MAINTENANCE SUPPLIES

ITMES QUANTITY UNIT PRICE AMOUNT

Trashbags 2pcs 29.75. 59.50
Broom 1 pc 30.00 60.00
Total: 119.00
 CHAPTER V: ORGANIZATION PLAN

A. Form of business ownership

We decided to build a form of business which is partnership. It is a

formal arrangement by two or more parties to manage and operate a
business and share its profits.

“talent win games, but teamwork and intelligence win championship”

B. Organization structure

Owner

Cheryl joy I Llanes

Finance

Kimberly Selencio

Production

Leonard Linatok Marketing

David Marvel

Prduction Cashier

Rheane Bathan Trisha Legaspi

C. Duties and Responsibilities:

Owner:
-provide solution to business challenges
-contributing positively to the economy of the country
-provide private sector employment opportunities
- he/she provides entrepreneurial skills
Production :

-planning the geographical location of factory

-purchasing production equipment

-product design

-capacity planning

-Production planning and scheduling

Marketing :

-develop and manage campaigns from concept to execution to measurement

-report program milestone

-manage digital marketing efforts including social media

- develop tools and practices to manage the execution of marketing

Finance :

-provide financial support to business units

-maintain financial oversight

-make recommendations or financial issues

-lead or present financial analysis

Casher :

-receive payment by cash , credit cards , vouchers , or gift cards.

-resolve customer complaints

-responsible for accurate cash and fill management for the drawer
D. Organization policies :

Employee conduct policies :

An employee conduct policy establishes the duties and responsibilities
each employee must adhere to as a condition of employment

Substance abuse policies :

Many companies have substance abuse policies that prohibit the use of
drugs , alcohol and tobacco products during work hour , on company property
or during company functions.

Work place policies :

Policies on security are in place to product not only the people in the
organization , but the physical and intellectual property as well

Death policies :
It pays benefits to the beneficiary if the cause of death is accidental

Sexual harassment :
The company is committed to providing a work place free from sexual
harassment and as such prohibits sexual harassment or discrimination based
on sex of any employee.
 CHAPTER VI: FINANCIAL PLAN

OBJECTIVE OF THE CHAPTER:

The objective of this chapter is to communicate and provide all the necessity of
the business.

CAPTIAL REQUIRMENTS:

The advocates have the total of pesos as their overall capital in their business.

SOURCE OF FINANCING:

The advocates have their capital by means of contributing for them to set up a
business.

MEMBERS AMOUNT
David, Marvel 10,000
Cheryl Joy Llanes 10,000
Kimberly Selencio 10,000
Leonard Linatok 10,000
Total: 40,000

MARKETING EXPENSES

ITEMS QUANTITY UNIT PRICE AMOUNT

Fliers 100 pcs 200.00 200.00
Tarpaulin 1 pc 250.00 250.00
Total: 450.00
 PRODUCTION EXPENSES

ITMES AMOUNT
Direct Materials 857.00
Equipment and Machineries 3,000.00
Furniture and Fixture 1,850.00
Supplies (offline,maintenance,production) 44.00
Indirect Materials 1,000.00
Total: 6,831.00

ORGANIZATIONAL EXPENSES

BUSINESS PERMIT AMOUNT

DTI Registration 500.00
Building Permit 6,000
Barangay Clearance 100.00
Fire Safety Certificate 200.00
BIR Permit 500.00
Mayors Permit 2,000.00
Sanitary Permit 1,000.00
Total: 10,300.00
 PUTOBOKTUBOK COMPANY

INCOME STATEMENT

Sold Goods 15,000.00

Cost of Good Sold 10,000.00
Gross Profit 5,000.00
Marketing Expenses 450.00
Production Expenses 6,831.00
Organizational Expenses 10,300.00
Capital 17,581.00
Net Profit 7,281.00

PROJECTED COST

Gross Profit 5,000.00

Capital 40,000.00
Marketing Expenses 450.00
Production Expenses 6,831.00
Organizational Expenses 10,300.00
Total: 17,419.00