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Tools at Hyper Island

The document provides an overview of tools and methods used at Hyper Island including: 1. General tools for check-in/check-out, reflection, expectation setting, agenda setting, focus questions, ideation, decision making, prototyping, and meetings. 2. Specific tools for team building like the Marshmallow Challenge and models for communication. 3. Additional sections on the Business Model Canvas, Scrum framework, breaking down briefs from clients, communication roles, and the JBTD model for understanding customer needs beyond just products.

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Madhav Agarwal
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201 views4 pages

Tools at Hyper Island

The document provides an overview of tools and methods used at Hyper Island including: 1. General tools for check-in/check-out, reflection, expectation setting, agenda setting, focus questions, ideation, decision making, prototyping, and meetings. 2. Specific tools for team building like the Marshmallow Challenge and models for communication. 3. Additional sections on the Business Model Canvas, Scrum framework, breaking down briefs from clients, communication roles, and the JBTD model for understanding customer needs beyond just products.

Uploaded by

Madhav Agarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Tools at Hyper Island

The purpose of this document is to have an overview of all the tools and methods
used at Hyper Island.

GENERAL TOOLS

1. Check In / Check Out


2. Reflect!
3. Expectation setting
a. What are individual goals?
b. Define group goals
c. What is failure and success
d. Time management
e. Point of Departure (tool)
f. Team canvas

4. Agenda – Micro Goals. 30 Minutes Agenda.

5. Set the focus Question – one focus area/hypothesis

6. Ideation
a. Brain Dump – Write down all – small/big/any/ideas
b. Speed Dating – write down an idea, move around the table an dbuil
don peoples idea
c. Mashup – Check hyper island toolbox
d. Apple Ideation

7. Decision making and Evaluation

a. Decision Matrix – Check notes for details. 2 axis – one for impact and
one for variables (cost, time, HR etc)
b. Weighted decision making – check online

8. Prototyping
a. Golden Circle – Simon Sinek
b. Mind/Heart/hand
c. Shorten your Idea to 280 Characters

9. Meetings
a. IDOARRT

10. Team Building


a. Marshmellow Challenge
b. Explorer (Stick Man)
c. Speaking behind your back
d. Walnut Model
e. Point of Departure
f. Johari Window
g. FIRO Model

11. Business Model Canvas


12. SCRUM?
Breaking the brief by ROB SCOTLAND

To convinve CEOs/CMOs need to convince that your idea does three things

1. Sell more product


2. Achieve what shareholders want
3. Make them look good

Need to add value at every point -

1) Strategically
2) Intellectually
3) Creatively

Move from

1) Predictable – Predictive
2) Dependant – Independent
3) Foundational – Inspirational

5 Steps of breaking down the brief

1) Interrogate and reinterpret the brief


a. Disect the brief
b. Add value with insight
c. Create hypothesis
d. Create a new brief
e. Share + workshop with the client

2) Liase with the client


a. Elevate your role intellectually
b. Refocus on the brief
c. Make the process collaborative
d. Add value with data and insight
3) Use concepts
4) Be ready to compromise
5) Use your BS filter – add 3 pieces of evidence with each Hypothesis

Thomas Bjork & Jesper Astrom

Communication Roles

o The Nerds – 1%
o The communicators 9%
Usually share the smallest acceptable truth
o The Consumers 90%
Lovers & Haters both are good for your content.
JBTD Model

Customers don’t buy products & brands. They hire services to get the job done.

A ‘product’ has 3 needs to be fulfilled

1) Functional – What is the functional need product solve


2) Emotional – What does the product do to motivate me. Inward Reasons
3) Social – What does the product do motivate others around me

Job Statement

I got ________ to get _____ done. I considered ______ but I got what I got because
it made me feel ______ and it gave me the opportunity to show others ______.

“People buy a quarter inch drill when they want a quarter inch hole”

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