Arielle Jessel: @ariellejessel

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ARIELLE JESSEL

T: @ariellejessel | E: [email protected] | LI: linkedin.com/in/ariellejessel

SUMMARY
I was born and raised in Hawaii. I got "rock fever" and left the island of Oahu for college in Los Angeles. From there, I wanted to be a
sportscaster, go into PR, become a professional tennis player and be a dentist. I was going in all directions until I entered digital
marketing in 2008. After my first day, I knew this was it.

I love what I do. The feeling of helping businesses increase sales, analyzing consumers' behaviors and the competition to be on top all
get my blood pumping. The digital arena is a fast paced, always on, environment and this is where I thrive. My experience is in digital
marketing - paid search, paid social, mobile, retargeting and display. What makes me good at my job is my leadership ability,
attention to detail, drive, strategic and analytical abilities and fully understanding the paid digital platforms.

During my free time, you can find me at the beach, traveling to a new destination or spending time with my pup @rex.thefrenchie
(insta).

SKILLS & EXPERTISE


Project Management • ROI Forecasting • Branding / Rebranding • Event Management • A/B Testing Oversight
Search Engine Optimization (SEO) • Public & Investor Relations • Social Media Marketing • Adobe Creative Suite

EXPERIENCE

HONEY | Los Angeles, CA


Director of Growth 2017 – Present
Rebuilt a 12-person communications team to execute strategic marketing initiatives across event coordination, branding, public
relations, and business development. Manages budgets ranging from $3M to $5M.
 Oversaw social media initiatives that elevated the division’s profile as a stand-alone brand.
 Partner with internal teams to ensure marketing deliverables meet timeline and compliance requirements.
 Generated $3.5M ROI by developing an event management program from the ground up.
 Represent the brand in all press interviews, industry panels, and corporate communications initiatives.

QUIGLEY SIMPSON | Los Angeles, CA


Director Perfomance Platforms 2015 – 2017
Hired as the third member of marketing team to support company’s growth from a start-up organization to an industry leader.
Coordinated events and tradeshows with budgets of up to $200K, and spearheaded communications for employees, customers, and
investors. Rapidly promoted due to strong performance.
 Spearheaded a new product launch that resulted in $147M in revenue (2012). Executed highly-successful PR campaigns
despite limited budget and resources.
 Established Enzyme's first global sales conference, hosting 300 sales reps from around the world for five days of
comprehensive training and product awareness. Developed daily training sessions, secured sponsorships, and oversaw daily
activities of top executives.
 Ensured all marketing materials adhered to corporate branding and industry guidelines.

EDUCATION

LOYOLA MARYMOUNT UNIVERSITY | Los Angeles, CA 2005


Bachelor of Science, Comunication and Media Studies

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