How to cross this Chasm ?

An actionable playbook to connect 3 dimensions

OUTPUTS OUTCOMES
( “Math” ) ( “Business” )
7 Layers to Peel for AI Product Blueprint
1 Problem worth solving
2 Monetization 1 liner
3 PUQ
4 Screen Interaction experience
5 ML Architecture
6
Feature Vectors
7
Data Pools
 AI Product Template-1 :
“KAAN” Problem Crystallisation Worksheet
What's the one problem we are solving ?
• “My unsolved problem is __________________________________________________.

• This is keeping me awake at night and it is important to solve this problem because
___________________________________________________.

• If I don't solve this problem I am going to have a __________________________________________________.

• We need to improve L2B from __________________________________________________.

• to ___________________________
• In order to improve L2B we need to do following
• ___________________________
• ___________________________
• Current issues are
• ___________________________
• If I solve this problem the BEST CASE $ impact is ____USD ___________________________
• WORST CASE $ impact is ____USD ___________________________

• This is among the top _____ problems I need to solve this year”

cc: VinothChandar - https://www.flickr.com/photos/44345361@N06

 AI Product Template-2 :
AI monetization 1 Line Conversation starter
How do you think analytics can unlock value ?

Please write down your high level estimated model …

It need not be perfect … Intent is to spark a conversation

 AI Product Template-3 :

PUQ
What are your top 10 “Powerful Unanswered Questions” ? Core blind spots

4 Pulse blindspots 3 Forensic blindspots 3 Prediction blindspots

Situational Awareness of “Vitals” Insights Prediction
“What's happening here ?” “Why ? Why ? Why is it happening?” “What's likely to happen here ?”
1 1. 1.

2 2. 2.

3 3. 3

4
 AI Product Template-4 :
PROTOTYPE
Can you sketch the landing page of the AI product the way you envisioned it ?

Your company logo here

1. Logo 2. <AI Product Name >
: :
Your company AI Product name here

Input What are the inputs to AI product ?

1. Customer id : - Customer id ?
- Product id ?
- Region ?
- Asset id ?
- Process id ?

Output
Interaction experience
1. Top 3 products to recommend
What are the Outputs from AI product ?
- Scores
- Next Best Action
- Propensities
- Graphs ( Line, Bar, Pie, Heatmaps)

6
 AI Product Template-5 :
MACHINE LEARNING CONSTRUCT
Which ML/DL technique can solve your business problem ?

1. Collaborative Filtering ?
2. Text Mining ?
3. Graph Analysis ? Queen bee, Community detectors
4. Scoring Models ?
5. Sequence analysis ? Markov chains
6. Optimisation Models ?
7. Ensemble Models ?
8. LSTM Models ? 4 flavors
9. CNN Models ?
10. Bot Assistants using NLTK
11. Clustering
 AI Product Template-6 :
FEATURE VECTORS
Which feature vectors must we curate ?

Recency vectors Frequency Intra event Dispersion Velocity vectors Volatility Normalized
vectors vectors vectors vectors vectors

 Zero results returned  Mobile visit  Intra login interval  Payment failure  Premium purchase  Relative spend index
frequency dispersions velocity
 Late night logins  Price insensitive  Intra shopping  Search dispersions
searches interval
 Location dispersion
 AI Product Template-7 :
MAP INFORMATION LANDSCAPE
Where does the data live ? Data pools ?

1. 2. 3. 4.
Put data pool name here Put data pool name here Put data pool name here Put data pool name here

9
 Putting it all together - Blueprint
1. Problem worth solving Reduce Churn by 3 % in 12 months

Best Case = $2,000,000

2. Monetization 1 liner Realistic Case = 1,800,000
Worst case = 1,500,000

3. PUQ

4. Screen

5. ML Architecture

1. Visit frequency
6. Feature Vectors 2.
3.
Intra visit interval
Average spend dispersion

7. Data Pools