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MARKSTRAT

VastTech's tactical plan outlines its strategy for the 7th quarter of the year. It will focus on the Mercedes segment and launch the new ZBS-Professional and XBS-Supreme brands. The average selling price is projected to increase to $5,200. Revenue is forecasted to be $88.7 million, with costs of goods sold at $18.5 million. The ending inventory is estimated to be 29,802 units.

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Shyamlee Kanojia
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81 views2 pages

MARKSTRAT

VastTech's tactical plan outlines its strategy for the 7th quarter of the year. It will focus on the Mercedes segment and launch the new ZBS-Professional and XBS-Supreme brands. The average selling price is projected to increase to $5,200. Revenue is forecasted to be $88.7 million, with costs of goods sold at $18.5 million. The ending inventory is estimated to be 29,802 units.

Uploaded by

Shyamlee Kanojia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Tactical Plan VastTech Quarter 7

Tactical Plan
Quarter 1 Quarter 2 Quarter 3 Quarter 4 Quarter 5 Quarter 6 Quarter 7 Quarter 8
Segments None Workhorse Workhorse Workhorse Mercedes Workhorse Mercedes Mercedes
Targeted Costcutter Traveler Traveler Workhorse Traveler Innovator Innovator
Traveler Costcutter Workhorse Workhorse
Innovator Innovator Traveler Traveler
Mercedes Mercedes Costcutter Costcutter

Number of
New Brands 0 2 0 2 3 1 1 2

Names of None ZBS­Workstation None ZBS­Workspace ZBS­ MadTab ZBS­ TravTab ZBS­Professional XBS­Supreme


New Brands ZBS­Laptop ZBS­Laptop+ ZBS­Powerpro XBS­Ultra
ZBS­Super
Brands for None None ZBS­Workstation (2932) ZBS­Workstation (3199) ZBS­Workspace (4199) ZBS­Workspace (3024) ZBS­Workspace (4199) ZBS­Workspace (4199)
Sale & Price ZBS­Laptop (2399) ZBS­Laptop (2432) ZBS­Laptop+ (4149) ZBS­Laptop+ (3124) ZBS­Laptop+ (4149) ZBS­Laptop+ (4149)
ZBS­Workspace (3432) ZBS­ MadTab (1512) ZBS­ MadTab (699) ZBS­ MadTab (1512) ZBS­ MadTab (1512)
ZBS­Laptop+ (2932) ZBS­Powerpro (5899) ZBS­Powerpro (4099) ZBS­Powerpro (5899) ZBS­Powerpro (5899)
ZBS­Super (5024) ZBS­Super (3449) ZBS­Super (5024)) ZBS­Super (5024)
ZBS­ TravTab (787)
Average
Selling Price 0 0 2,765 3,260 4,279 2,118 4,700 5,200

Brand Feature N/A N/A N/A N/A Ultra fast None Slim stylish­display Professional with ease


R&D Projects High speed integrated (desktop) of use
Slim stylish (laptop,
tablet)
Massive power
Uninterruptible power
(desktop, laptop)
Brand Feature
R&D Expense 0 0 0 0 5,543,010 0 7,000,000 3,126,826

Media Plan
(% local/% 0% / 0% 0% / 0% 57% / 43% 33% / 67% 52% / 48% 51% / 49% 32% / 68% 30% / 70%
regional)
Advertising
0 0 203,398 262,052 665,162 733,162 909,125 985,683
Budget
Web
Marketing 0 0 0 284,110 112,060 954,120 900,000 1,000,000
Budget

Sales Offices N/A Toronto None Los Angeles None None None None


Opened Shanghai London
Mumbai
Sales Office
0 330,000 102,000 562,000 287,000 287,000 1,030,000 1,030,000
Expense
Web Sales N/A Sao Paulo None None Chicago None None None
Centers Mumbai
Opened
Web Sales
Center 0 110,000 110,000 110,000 490,000 400,000 990,000 990,000
Expense
Number of
Office Sales 0 0 14 16 36 51 75 87
People
Unit Demand
per Office
0 0 30 77 23 95 110 130
Sales Person

Number of
Web Sales 0 0 7 4 4 21 22 23
People
Unit Demand
per Web
0 0 11 44 12 173 190 250
Sales Person

Projected
0 0 495 1,400 865 8,458 12,430 17,060
Demand

Revenue from
Unwanted 0 0 0 0 0 0 0 0
Inventory
Projected
0 0 1,307,727 2,859,023 3,658,544 14,553,730 58,421,000 88,712,000
Revenue

Cost of
0 0 726,778 1,270,521 1,139,559 6,092,929 14,523,105 18,504,371
Goods Sold

Production
Worker
0 16,000 16,743 19,777 22,696 22,696 35,027 35,027
Compensation

Average
Sales Person
Compensation 0 0 30,630 34,944 43,052 42,640 52,250 54,520

Sales Force
0 0 160,806 174,718 430,516 767,515 1,267,063 1,499,300
Salaries
Cost to Hire
and Lay Off
0 0 153,066 27,847 146,169 228,888 206,959 100,807
Sales People

Total Sales
Total Sales
Force 0 0 313,872 202,565 576,685 996,403 1,474,022 1,600,107
Expense

Addition to 0 50 0 0 100 0 100 25


Fixed
Capacity
Investment in
Fixed 0 1,100,000 0 0 2,200,000 0 2,200,000 600,000
Capacity
Available
Fixed 0 0 3,250 3,250 3,250 9,750 9,750 16,250
Capacity
Starting
0 0 0 33 49 441 142 12,562
Inventory
Unwanted
0 0 0 0 0 0 0 0
Inventory
Production
0 0 506 893 1,247 6,571 24,850 34,300
Volume
Available
0 0 506 926 1,296 7,012 24,992 46,862
Inventory
Ending
0 0 33 49 441 142 12,562 29,802
Inventory
Lost Sales 0 0 22 523 10 1,588 0 0

Average Unit
Production 0 0 1,531 1,451 1,296 867 1,170 1,054
Cost
Total
Production 0 0 774,540 1,295,622 1,616,374 5,694,080 29,074,500 36,152,200
Cost

% Lost
Capacity Due
30 30 33 27 19 15 8 8
to Employee
Morale
% Lost
Capacity Due
to 0 0 32 20 6 30 5 5
Changeover

% of Each
Brand Type to 0 / 0 / 0 0 / 0 / 0 45 / 55 / 0 58 / 42 / 0 51 / 37 / 12 41 / 15 / 44 52 / 40 /8 52 / 40 /8
Produce
Operating
Capacity to
Satisfy 0 0 1,116 1,530 1,469 7,174 26,613 36,733
Production
Volume
Total Quality
0 0 31,814 313,640 222,738 773,228 100,000 100,000
Cost

Improve
Changeover
0 0 0 225,000 600,000 0 500,000 500,000
R&D Expense

Total R&D
0 120,000 0 345,000 6,323,010 60,000 7,560,000 3,746,826
Cost

Conventional
Bank Loans 0 0 0 0 0 0 400,000 400,000

Long­Term
0 0 0 0 1,000,000 1,000,000 2,000,000 3,000,000
Loans
Emergency
0 0 690,520 0 4,108,559 518,633 0 0
Loan
Total Debt
0 0 690,520 0 5,108,559 1,518,633 2,400,000 3,400,000
Level
Equity
1,000,000 2,000,000 3,000,000 4,000,000 9,000,040 9,000,040 9,000,000 9,000,000
Investment
Total Assets
912,000 1,352,000 2,351,930 1,869,486 4,762,178 4,234,162 60,000,000 100,000,000

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