Scribd
Upload
75 views8 pages

Apple

This document provides an overview of Apple Inc.'s business portfolio. It discusses Apple's history, founding in 1976, organizational culture emphasizing simplicity and aesthetics. The vision is to provide great products through innovation while the mission is best user experience. Major products include iPhones, iPads, Macs. The BCG matrix shows iPhones and iPads as rising stars with high growth. Macs and watches are cash cows with market leadership. Apple TV is a question mark. Market share data is given for iPads, watches, and Macs.

Uploaded by

inaya khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
75 views8 pages

Apple

This document provides an overview of Apple Inc.'s business portfolio. It discusses Apple's history, founding in 1976, organizational culture emphasizing simplicity and aesthetics. The vision is to provide great products through innovation while the mission is best user experience. Major products include iPhones, iPads, Macs. The BCG matrix shows iPhones and iPads as rising stars with high growth. Macs and watches are cash cows with market leadership. Apple TV is a question mark. Market share data is given for iPads, watches, and Macs.

Uploaded by

inaya khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 8

BUSINESS PORTFOLIO

Table of Contents
ABOUT ORGANIZATION ................................................................................................................... 3

History ....................................................................................................................................................... 3

Organizational Culture at Apple:................................................................................................. 4

Vision ......................................................................................................................................................... 4

Mission statement .............................................................................................................................. 4

Products ................................................................................................................................................... 4

BCG MATRIX .......................................................................................................................................... 5

Stars ....................................................................................................................................................... 6

Cash Cow ............................................................................................................................................. 6

Question mark................................................................................................................................... 6

Dogs........................................................................................................................................................ 6

Facts and Figures ............................................................................................................................... 6

IPAD MARKET SHARE ................................................................................................................... 6

SMART WATCH MARKET SHARE ............................................................................................ 7

APPLE MAC MARKET SHARE .................................................................................................... 7


ABOUT ORGANIZATION
Apple Inc. is an American multinational corporation that designs and markets consumer
electronics, computer software, and personal computers. The company's best-known hardware
products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple
software includes the Mac OS X operating system,the iTunes media browser; the iLife suite of
multimedia and creativity software; the iWork suite of productivity software. As of August 2011,
Apple is world’s second largest information technology company by revenue and the world’s
third largest mobile phone maker. The company operates more than 250 retail stores in sixteen
countries and an online store where hardware and software products are sold.

History
Established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977, the
company was called Apple Computer, Inc. for its Rest 30 years, but dropped the word
"Computer" on January 9, 2007 to reject the company's ongoing expansion into the consumer
electronics market in addition to its traditional focus on personal computers. Apple has about
42,800 employees worldwide and had worldwide annual sales for the full-year results in 2013,
the company generated $171 billion in revenue and $37 billion in port. For reasons as various as
its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple
has established a unique reputation in the consumer electronics industry. This includes a
customer base that is devoted to the company and its brand, particularly in the United States.
Fortune magazine named Apple the most admired company in the United States in 2008 and in
the world in 2009.

 1976–1980: The early years


 1981–1985: Lisa and Macintosh
 1986–1993: Rise and fall
 1994–1997: Attempts at reinvention
 1998–2005: Return to profitability
 2005–2007: The Intel transition
 2007–present: iPhone and iPad
Organizational Culture at Apple:
Apple’s culture has invaded the business world and had a powerful impact. As a supremely successful
company that has risen above strife to become a market leader, competitors look to Apple for
inspiration, adopting its practices to improve their own companies. Apple’s culture is loosely structured
around Steve Jobs personality, one of the Co-founders of Apple. Based on this background let us look at
how work culture at Apple evolved over the years.

Vision
Apple vision statement is We believe that we are on the face of the earth to
make great products and that’s not changing .We are constantly focusing on
innovating.We believe in the simple not the complex.

Mission statement
Apple mission statement is “ to bringing the best user experience to its customers through its
innovative hardware, software, and services. ”

Products
 iPhones
 iPads
 Macs
 AirPods
 HomePods
 Apple Watches
 Apple Tv
BCG MATRIX
Stars
 The iPhone and iPad are rising stars
 These products are so successful that they have high growth potential
 The growth rate for iPods is currently 28% and for those of iPhone’s its 48%

Cash Cow
 Apple Mac and smart watches is a cash cow
 Apple is a market leader in this market segment with 82% market share
 It is a stable and mature product

Question mark
 TV considered as question mark
 Apple should pay attention on development of its other products

Dogs
 Apple iPods, pens are fading away

Facts and Figures

IPAD MARKET SHARE


SMART WATCH MARKET SHARE

APPLE MAC MARKET SHARE

You might also like