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    Marketing Ninja - ToC

    Uploaded by

    Ushe
    This 6-week online training program covers key aspects of digital marketing including SEO, web analytics, email marketing, advertising, and social media marketing. Students will learn techniques through online tutorials, assignments, and interactive exercises. They will also work on a project applying digital marketing strategies. At the end of the training, students will receive a certificate upon completion. The training is suitable for beginners and provides an overview of digital marketing concepts and tools.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing Ninja - ToC

    Uploaded by

    Ushe
    73 views3 pages
    This 6-week online training program covers key aspects of digital marketing including SEO, web analytics, email marketing, advertising, and social media marketing. Students will learn techniques through online tutorials, assignments, and interactive exercises. They will also work on a project applying digital marketing strategies. At the end of the training, students will receive a certificate upon completion. The training is suitable for beginners and provides an overview of digital marketing concepts and tools.

    Original Description:

    Marketing ninja challenge

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    This 6-week online training program covers key aspects of digital marketing including SEO, web analytics, email marketing, advertising, and social media marketing. Students will learn techniques through online tutorials, assignments, and interactive exercises. They will also work on a project applying digital marketing strategies. At the end of the training, students will receive a certificate upon completion. The training is suitable for beginners and provides an overview of digital marketing concepts and tools.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    73 views3 pages

    Marketing Ninja - ToC

    Uploaded by

    Ushe
    This 6-week online training program covers key aspects of digital marketing including SEO, web analytics, email marketing, advertising, and social media marketing. Students will learn techniques through online tutorials, assignments, and interactive exercises. They will also work on a project applying digital marketing strategies. At the end of the training, students will receive a certificate upon completion. The training is suitable for beginners and provides an overview of digital marketing concepts and tools.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Online Digital Marketing Training

    Learn SEO, Search Engine Marketing, Web Analytics and more


    Duration: 6 weeks | Certified Training | Powered by AmpDigital Net

    About Digital Marketing

    The Digital Marketing Training by Internshala is a 6-weeks online training program. In this training,
    you learn digital marketing using web analytics, email marketing, SEO, search engine marketing,
    advertising and social media marketing. For a great hands-on learning experience, this training
    program is packed with assignments, quizzes, challenges, and exercises. You will also be working on
    a project in which you will learn & apply various digital marketing strategies required for a business.
    For doubt clearing, you can post your queries on the forum and get answers within 24 hours.

    Table of Contents

    1. Blogging & Web Analytics: ​Create your own blog. Learn to create a Google Analytics
    account and analyze the metrics of your blog using Google Analytics.

    ● Introduction
    ● Creating a blog
    ● Creating a Google Analytics account and linking to blog account
    ● Implementing Google Analytics
    ● GA Account Structure
    ● Understanding Metrics
    ● Standard Repots
    ● Assignment

    2. Search Engine Optimization: ​Learn how SEO works and how you can improve the page rank
    of your blog by using different SEO tools.

    ● Importance of a Search Engine


    ● What is SEO?
    ● How does a Search Engine Work?
    ● Page Rank / Authority of a Website
    ● On Page SEO
    ● Off Page SEO
    ● SEO Tools
    ● Assignment

    3. Email Marketing: ​Learn how to create an effective email campaign and ways to reach out
    to more users.

    ● Benefits of Email Marketing


    ● Creating an email campaign with Mail Chimp
    ● Best practices to collect email ids
    ● A/B Testing of mailers
    ● How to avoid spamming
    ● Assignment

    4. Inbound and Content Marketing: ​Learn inbound marketing for B2B business, build a
    buyer persona and know more about how to create the best content for marketing.

    ● Inbound Marketing for B2B Businesses


    ● Buyer Persona
    ● Assignment

    5. Online Advertising – Search, Display and Video: ​Learn how to use different advertising
    mediums like Google Ads, YouTube. Also learn to implement A/B testing for these ads.

    ● Advertising Fundamentals
    ● Google AdWords Overview
    ● Search Advertising
    ● AdWords Auction
    ● Display Advertising
    ● YouTube Advertising
    ● A/B Testing
    ● Assignments

    6. Mobile Marketing: ​Learn to create advertising campaign for mobile users and how to
    advertise your app for maximum installs.

    ● Mobile Marketing - Overview


    ● Targeting Mobile Users
    ● Universal App Campaign for Installs
    ● Assignments

    7. Social Media Marketing – Platform, ORM & Automation: ​Learn how to use different
    social media platforms and tools to advertise your product effectively.

    ● Social Media Marketing - Overview


    ● Facebook Organic
    ● Facebook Paid
    ● Twitter Marketing
    ● LinkedIN Marketing
    ● Quora, Pinterest and Google Plus
    ● Social Listening
    ● Online Reputation Management (ORM)
    ● Marketing Automation
    FAQs

    What is this training program about?


    This is an online training program to learn Digital Marketing. The duration of the training would be 6
    weeks. You will be trained in the field of web analytics, email marketing, search engine optimization,
    search engine marketing, advertising and social media marketing.

    Who will be my instructor?


    The Digital Marketing training content has been developed in joint collaboration with AmpDigital
    Net. The AmpDigital Net team will clear your doubts and answer your queries on the forum.

    How will the training be imparted?


    The Internshala Digital Marketing Training will be delivered using state of the art online tutorials and
    interactive exercises provided. Please note this is NOT an instructor-led training.

    What are the timings of this training program?


    As this is a purely online training program, students can choose to learn at any time of the day. The
    students can decide the timing according to their convenience.

    Who can join? I am a beginner/advanced user, is this training program for me?
    This training would be better suited to beginners who have no prior knowledge of Digital Marketing.
    Anyone who is willing to learn and has interest in Digital Marketing can opt for this training program.

    Are there any pre-requisites for joining this program?


    This program is for beginners. There are no pre-requisites.

    What are the benefits of joining Internshala Digital Marketing training program?
    Digital marketing is a field of marketing which applied different techniques and technologies to
    engage the brands with stakeholders. Digital marketing applies technologies or platforms such as
    websites, e-mail, apps (classic and mobile) and social networks. Students would be learning these
    techniques in this training program and implement them in a working web property.

    What hardware/software are required for doing this training?


    No hardware is required for doing this training. All the necessary software are uploaded online
    which can be downloaded during training.

    Will there be a certificate provided at the end of the training?


    Yes, a certificate will be provided by Internshala upon completion of the training. Students may
    download a soft copy of the certificate through our portal.

    Will I be able to download the training content?


    Yes, you will be able to download the training content as you proceed in the training.

    Can the material be used by a group of students?

    No. These training programs are meant for individual users. Multiple users will not be allowed to
    access the portal using the same account.

    If you have any queries or any doubts regarding the training, please write to us at
    [email protected] or call us on +91 844 8444 853.

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