Report on

“Coping with cultural differences in international

business-A study on Hyundai Motor Company”

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United International University

Course Title: International Business

Course Code: IBS 3121

Section: B

Submitted To:
Yeasmin Islam
Lecturer
School of business and Economics (SOBE)

Submitted By:

“The Invincible”

Submission Date: 28-08-2017

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 Group list

S.L. Name: ID Remarks

13 Imdadul HaqueTuhin 111 151 003

15 Aditya Islam 111 151 247

19 Tarif Zaman 111 151 321

25 Marzia Nuri Soua 111 152 016

32 Md. Rezwanul Kabir 111 152 222

30 Supriya Das 111 152 219

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 Letter of Transmittal

To
Yeasmin Islam
Lecturer
School of Business and Economics
United International University
Dhaka-1209

Subject: Submission of report on “Coping with cultural differences in international

business-A study on Hyundai Motor Company”

Dear Madam,

This is to inform you that we have completed the report that you had assigned us for the course
International Business (IBS 3121) for the semester of summer 2017. For the report, we have
selected South Korea as home county and India as host country for Hyundai Motor Company.

In writing this report, we have followed the instructions that you have given us in the class, and
we have also applied relevant concepts that we have learnt throughout our course. However,
some information and references have been taken from different sources to facilitate our report.
Finally, we would love to express our gratitude for your supportive thoughts and kind
consideration in and outside of the class.

Yours sincerely,

Imdadul Haque Tuhin Marzia Nuri Soua

Aditya Islam Md. Rezwanul Kabir

Tarif Zaman Supriya Das

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 Executive Summary

Culture refers the total of the inherited ideas,beliefs,values and knowledge, which constitute the
shared bases of social action. Culture is developed and and transmitted by people and
consciously and unconsciously and to subsequent generations. In this report we had been trying
to identify culture differences of both host and home country for Hyundai Motor Company. We
have taken South Korea as a home country and India as a host country. We differentiate both
countries culture through six determinants-Social Structure, Economic philosophy, Political
philosophy,Language,Education. After analyzing both countries culture, we have found that both
countries are different on the basis of their culture. Social structures of south Korea are
categorized by classes- chungin yangban; sangmin,ch’ommin whereas Social structures of India
are categorized by caste systems- Brahmans, Kashtriyas, Vaisyas and the Sudras.Majority of
India people believe in Hinduism whereas people of south Korea believe Buddhism and
Christianity. The economy of South Korea is the 11th economy in World. On the other hand.
The economy of India is the sixth-largest in the world. Hindi is treated as main language for
India. On the contrary South Korean people speak in Korean language. Education in India is
provided by the public sector as well as the private sector, with control and funding coming from
three levels: central, state and local.S On the other hands Education in South Korea is provided
by both public schools and schools. The Republic of Korea (ROK) or South Korea today is a
vibrant democracy, a republic with powers shared between the executive, the legislature, and the
judiciary. Indian political philosophy involves on the one hand speculations on the relationships
between individual, society and state, and detailed treatises on the mechanics of statecraft, state
policy, war and diplomacy and international relations. In this article we will give a brief
explanation on each one of them. And we also try to explain some techniques to cope up with
cultural differences.

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Contents
Group list ..................................................................................................................................................... iii
Letter of Transmittal .................................................................................................................................... iv
Executive Summary ...................................................................................................................................... v
Chapter-1 (Introduction) ............................................................................................................................... 1
1.1 Background of the study: .............................................................................................................. 1
1.2 Objective of the report: ....................................................................................................................... 2
1.3 Limitation of our report: ..................................................................................................................... 2
1.4 Sources and Methods of Collecting Data:........................................................................................... 2
Chapter-2 (Overview of Hyundai Motor Company) ..................................................................................... 3
Chapter- 3 (culture of the Home Country, South Korea) .............................................................................. 5
3.1 Social structure of South Korea: ............................................................................................................. 6
3.2 Religion of South Korea: ........................................................................................................................ 7
3.3 Political philosophy of South Korea ....................................................................................................... 8
3.4 Economic philosophy of South Korea: ................................................................................................... 9
3.5 Education of South Korea ..................................................................................................................... 10
3.6 Language of South Korea: .................................................................................................................... 11
Chapter- 4 (culture of the Host Country, India) .......................................................................................... 12
4.1 Social Structure of India: .................................................................................................................. 13
4.3 Political philosophy of India: ............................................................................................................ 14
4.4 Economic philosophy of India: ......................................................................................................... 15
4.5 Education of India: ............................................................................................................................ 16
4.6 Language of India: ............................................................................................................................ 16
Chapter- 5 (Comparison between South Korean and Indian cultures)........................................................ 17
Chapter- 6 (Techniques to cope up with cultural differences) .................................................................... 19
Chapter- 6 (Conclusion) .............................................................................................................................. 20
Reference .................................................................................................................................................... 21
Appendix ........................................................................................................ Error! Bookmark not defined.

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Page | vii
 Chapter-1 (Introduction)
1.1 Background of the study:
Culture is the characteristics and knowledge of a particular group of people, encompassing
language, religion, cuisine, social habits, music and arts. Culture is the social
behavior and norms found in human societies.It has shared patterns of behaviors and
interactions, cognitive constructs and understanding that are learned by socialization. Thus, it can
be seen as the growth of a group identity fostered by social patterns unique to the group. The
value and norms of a culture do not emerge fully formed. They evolve over time in response to a
number of factors, including prevailing political and economic philosophies, the social structure
of a society, the dominant religion, language and education.Each level of culture—national,
regional, or local—has an impact on the lives of people who live on that level. However, on the
one hand where it is important to be aware of cultural differences of different countries, on the
other, it is also hard to be aware of every single aspect of each country’s organizational
culture. A key to being successful in business internationally is to understand the role of culture
in international business. Whatever sector businesses are operating in, cultural differences will
have a direct impact on profitability. Improving their level of knowledge of international
cultural difference in business can aid in building international competencies as well as enabling
to gain a competitive advantage.

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1.2 Objective of the report:

Every report has some objectives and to fulfill those objectives people do the assignment. As our
course teacher had given us to do a Report on "Coping with cultural differences in international
business-A study on Hyundai Motor Company". Our first objective was to do the report
successfully.

The objectives of the report are given below:

 To learn about culture, it differences and influence on international business.

 To know about Hyundai Motor Company.

 To figure about culture of home and host county.

 To identify some differences between a company’s home country and host country.

1.3 Limitation of our report:

 Only few days is not enough to find all the information.

 Lack of previous practical experience in this concern, as we cannot accumulate all the
relevant facts.

 Lack of information source

1.4 Sources and Methods of Collecting Data:

The study is based on secondary data. So there is no primary data for our report. The secondary
data have been collected from different published articles and websites. We present it with hard
copy.

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 Chapter-2 (Overview of Hyundai Motor Company)

Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, which was
ranked as the world’s fifth-largest automaker since 2007 and includes over two dozen auto-
related subsidiaries and affiliates. Hyundai Motor, which exported its first independently-made
vehicle, the Pony, in 1976, now exports over one million high-quality vehicles ranging from
sedans, SUVs, trucks and buses.

In 2010, Hyundai Motor sold about 3.6 million cars

worldwide, up 16.3 percent from 2009.

Hyundai Motor, South Korea’s largest automaker, sold

659,565 cars in the Korean domestic market in 2010,
reaching a market share of about 45 percent. Outside
Korea, the company sold about 2.9 million cars in 2010 in
over 186 countries through some 5,300 dealers. Figure 1: Logo of Hyundai Motor company

Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947.

Global Operations

Employing over 78,000 people worldwide, Hyundai Motor is

implementing a new global policy aimed at localization. This
includes product development, design, sales, marketing, and
consumer services to satisfy local customers’ tastes as well as
that of the global market.

Currently Hyundai Motor has six overseas plants in the U.S., India, China, Turkey, the Czech
Republic and Russia. The company will add a seventh plant by 2012, in Brazil. Hyundai Motor
today has a combined global production capacity of about 3.91 million units a year (Korea
Domestic: 1.86 million / Overseas: 2.05 million).Koo

In 2010, a Consumer Reports reliability survey ranked Hyundai (including Kia) as the fourth-
best automaker. The ratings reflect the performance, comfort, utility and reliability of more than
280 vehicles that the magazine recently tested.

In 2010, the Hyundai Equus made its North American debut at the North American International
Auto Show

In January 2012, the Hyundai Elantra was named the North American Car of the Year at
the North American International Auto Show, selling more than 200,000 cars since the model's
redesigned debut.
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Organization Chart of Hyundai Motor Company:

Figure 1: Organization Chart of Hyundai Motor company

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Chapter- 3 (culture of the Home Country, South Korea)

Religion

Social Political
Structure Culture Philosophy
of South
Korea

Economic
Language
Philosophy

Education

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3.1 Social structure of South Korea:
The social structure of modern South Korea is
a reflection of the impact of diverse cultures
including both foreign and indigenous. The
Choson Dynasty rulers of Korea adopted the
NeoConfucian doctrine as their state
philosophy and the Korean neo-Confucian
philosopher, Yi Hwang was a great influence
on the later Confucianists generations.

Under this dynasty, the four distinct classes of

social hierarchy developed: the yangban or
scholar officials; the middle people or chungin
. Figure 3: Social Hierarchy Structure

who are subordinates to the yangban; the largest group of commoners or sangmin which
comprises of farmers, merchants etc. and the ch’ommin at the lowest in the social spectrum.

Yangban

In the Korean social hierarchy, the yangban refers to the elite class of office holders or
government officials who had passed the prestigious civil service examinations based on the
Confucian classics and their neo-Confucian interpreters. Over a period of quite a few
generations, the yangban lineage has been the one that was synonymous with prestigious
appointments in government services as well as examination successes.

There were two groups inn yangban class itself: one that comprises of scholars and officials and
the second group comprises of remote relatives of these officials who, in spite of being poor held
the same elite position as long as they engaged Confucian culture and rites. The yangban class
generally achieved their positions through educational success and was considered meritocratic
elite

Chungin

The chungin class is lower to the yangban in the social hierarchy and above the commoners, and
is comprised of small cluster of technical and secretarial officials. This is inclusive of
interpreters, physicians, astronomers and artists as well as specialized military officers. These
native bureaucrats, who belonged to a lower hereditary class, were a significant and a frequently
plagued connection between the commoners and the yangban class.

Sangmin

The vast majority of around 75% of the Korean population belongs to the Sangmin or
commoners class in the social hierarchy. Common merchants, farmers and craftsmen belong to

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this class and they bear the burden of. They were subject to military enrolment as well and live a
hard life compared to yangban and chungin. In the social hierarchy, although the farmers enjoyed
a higher prestige than merchants they nonetheless lived a tough life.

Ch’ommin

The base people or Ch’ommin is considered below the commoners and they normally do the
despicable or low grade jobs. This class is inclusive of the slaves and servants in the government
offices actors, jail keepers and convicts, female entertainers (kisaeng), shamans, shoemakers,
Buddhist monks and nuns, professional mourners, and executioners.

The group known as paekchong, are also included in this class, who are believed to be derived
from Inner Asian Nomads and are engaged in ‘unclean jobs’ like dealing with hides of animals
and meat. This class usually lives as a segregated community in the Korean social life. Many of
these class divisions are officially obliterated by the end of nineteenth century. The recent
decades saw numerous changes in the social classes and lives in the Korean community.

3.2 Religion of South Korea:

Religion in South Korea has been characterized by a rise of Christianity and a revival
of Buddhism. After being suppressed for decades, Korean shamanism has survived, and shamans
continue to perform their rites.

Religion in South Korea is prevailed by the traditional Buddhist religion and a large but
decreasing Christian population. The exercise of some of these religions has been powerfully
influenced by the bearing legacies of Korean Confucianism, which made up the official political
theory of Joseon Dynasty, and Korean shamanism, the indigene faith of the Korean Peninsula. A
small nonage of Koreans also practices.

Religion Percentage
None 56.9%
Protestant 19.7%
Buddhist 15.5%
Catholic 7.9%
Table 1: Religion of India

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3.3 Political philosophy of South Korea
Politics of the Republic of Korea takes place in the framework of a presidential representative
democratic republic, whereby the President is the head of state, and of a multi-party
system. Executive power is exercised by the
government. Legislative power is vested in both
the government and the National Assembly. The Judiciary is
.

Figure 4: National Assembly

independent of the executive and the legislature and comprises a Supreme Court, appellate courts
and a Constitutional Court. Since 1948, the constitution has undergone five major revisions, each
signifying a new republic. The current Sixth Republic began with the last major constitutional
revision in 1987.

Executive branch

The head of state is the president, who is elected by direct popular vote for a single five-
year term. The president is Commander-in-Chief of the armed force of South Korea and enjoys
considerable executive powers.

The president appoints the prime minister with approval of the National Assembly, as well as
appointing and presiding over the State Council of chief ministers as the head of government.

Office Name Party Since

President Moon Jae-in Democratic Party 10 May 2017

Prime Minister Lee Nak-yeon Democratic Party 31 May 2017

Legislative branch

The National Assembly has 300 members, elected for a four-year term, 244 members in single-
seat constituencies and 56 members by proportional representation.

Judicial branch

The South Korean judiciary is independent of the other two branches. The highest judiciary body
is the Supreme Court, whose justices are appointed by the president with the consent of the
National Assembly. In addition, the Constitutional Court oversees questions of constitutionality.
South Korea has not accepted compulsory ICJ jurisdiction..

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3.4 Economic philosophy of South Korea:
The economy of South Korea is the fourth largest economy in Asia and the 11th largest in the
world. It is a mixed economy dominated by family-owned conglomerates called chaebols.

Chaebol

A chaebol is a South Korean form of business conglomerate. They are typically

global multinationals and own numerous international enterprises, controlled by a chairman with
power over all the operations. The term is often used in a context similar to that of the English
word "conglomerate". The term was first used in 1984. There are several dozen
large Korean family-controlled corporate groups which fall under this definition.

However, the dominance of chaebol is unlikely and at risk to support the transformation of
Korean economy for the future generations. South Korea is famous for its spectacular rise from
one of the poorest countries in the world to a developed, high-income country in just one
generation. This economic miracle, commonly known as the Miracle on the Han River, brought
South Korea to the ranks of elite countries in the OECD and the G-20. South Korea still remains
one of the fastest growing developed countries in the world following the Great Recession. It is
included in the group of Next Eleven countries that will dominate the global economy in the
middle of the 21st century.

Some economical statistics of South Korea

GDP Nominal: $1.4466 trillion

GDP rank 11th (nominal)

GDP growth 2.7% (2016)

Unemployment 3.1%

Export $526.76 billion (6th) (2015)

Semiconductors, wireless telecommunications

equipments, motor vehicle, computers ,steel
Main export items

Imports $542.9 billion

Inflation in 2017 2.2%

Table 2: Some economical statistics of South Korea

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3.5 Education of South Korea
Education in South Korea is provided by both public schools and private schools. Both types of
schools receive funding from the government, although the amount that the private
schools receive is less than the amount of the state schools

Levels of education:

 One year of pre-

primary (kindergarten) education is
provided by the government.

 Primary education (grades 1-6) is

free and compulsory with a 99.9%
enrollment rate.

 Middle School (grades 7-9) is

compulsory nationwide since 2002.

 High School (grades 10-12)

requires

 completion of middle school and all

expenses are the students’
responsibilities. There are general high schools, vocational high schools, or others
(including arts, foreign language, and science).

 Higher education is divided into seven categories: colleges and universities, industrial
universities, universities of education, junior colleges, broadcast and correspondence
universities, technical colleges, and other miscellaneous institutions.

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3.6 Language of South Korea:
Koreans speak Korean, and knowing a few words of this will come in very handy.
Unfortunately the language is rather drastically different from any Western language in its
grammar, and pronunciation is rather difficult for the English speaker to get right (though not
tonal). Depending on which part of the country you go to, various different dialects are spoken,
though standard Korean, which is based on the Seoul dialect, is understood and spoken by almost
everyone. Most notably among the dialects, the Gyeongsang dialect spoken around Busan and
Daegu is considered to be rather rough and aggressive compared to standard Korean, and
the Jeju dialectspoken on Jeju island is known for being almost incomprehensible to speakers of
standard Korean, although the pure Jeju dialect is becoming less
common.

Written Korean uses a unique phonetic writing system

called hangul (한글 hangeul) where sounds are stacked up into
blocks that represent syllables. It was designed by a committee
and looks like, at first glance, all right angles and little circles, but
it is remarkably consistent and

Logical and quite fast to pick up. Many Korean words can also be written with much more
complex Chinese characters, known as Hanja (한자, 漢 字 ) in Korean, and these are still
occasionally mixed into text but are increasingly few and far between. Nowadays, Hanja are
mainly used for disambiguation if the meaning is ambiguous when written in hangul. In such
instances, the hanja is usually written in parentheses next to the hangul. Hanja are also used to
mark janggi (장기, 將棋) or Korean chess pieces, newspaper headlines, as well as personal
names on official documents.

Learning to read hangul before you arrive in Korea will make traveling much easier, as many
signs and menus are written in hangul only. Even basic pattern-matching tricks come in handy:
for example, if you know that a circle at the bottom of a block is read -ng, you can already
distinguish Pyongyang (평양) from Seoul (서울). Further, the Korean words for many common
products — coffee, juice, computer — are often the same as the English words, but will be
written in hangul. If you can read hangul, you'll find surviving in Korea surprisingly easy.

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 Chapter- 4 (culture of the Host Country, India)

Religion

Social Political
Structure Philosophy

Culture
of
India
Economic
Language
Philosophy

Education

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we may live in the time of globalization but different countries have different cultures ,norms
and values.

Hyundai motor company. As India is a country with huge population and privet owned car use is
increasing day by day. It has a very good market opportunity for our company but there are some
cultural varies among the and India.

As we know there are six determinants of culture.

4.1 Social Structure of India:

Caste system – The social structure is based upon the caste
system. The society is divided into four major castes- the
Brahmans, Kashtriyas, Vaisyas and the Sudras. The Brahmans
are the priests and are considered to be the uppermost caste.
The Kshatriyas are the warriors, Vaisyas are the business class,
the merchants and the Sudras are the working class. Inter-caste
marriages are not permitted as a rule, although now it has
become quite common in the urban areas. Untouchability
continues to be practiced. The Dalits are treated as untouchables
as they do the menial jobs of removing the night soil or Figure 5: Caste System

cleaning the streets. The Constitution does not permit the practice of untouchability and those
practising it can be persecuted. Now of course, with growing urbanization, the caste system is
becoming obsolete.

Family – The family as a unit is given much importance. Divorces as a rule are not very
common or appreciated. Couples prefer adjusting rather than breaking up a marriage. Since
children are given much importance, divorces are generally shunned. The family system nurtures
the well-being of the children. Nowadays, in the urban set-up due to modernization, preference is
being given to divorce as a solution to settle an unhappy marriage. But on the whole, people like
to retain the family unit.

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4.2 Religion of India:
India is a land of diversities. This diversity is also visible in the spheres
of religion. The major religions of India are Hinduism (majority
religion), Islam (largest minority religion), Sikhism, Christianity,
Buddhism, Jainism, Zoroastrianism, Judaism and the Bahá'í Faith. India
is a land where people of different religions and cultures live in
harmony. This harmony is seen in the celebration of festivals. The
message of love and brotherhood is expressed by all the religions and
cultures of India.

This write-up on Indian religions contains information on religions in

India, Indian religion and major religions of India.

Religion Percentage
Hinduism 79.8%
Islam 14.2%
Christianity 2.3%
Sikhism 1.7%
Buddhism 0.7%
Jainism 0.4%
Other religions 0.7%
Religions not stated 0.2%
Table 3:Religion of India

4.3 Political philosophy of India:

India - with a population of a billion and a quarter and an electorate of 814 million (2014) - is the
world's largest democracy and, for all its faults and flaws, this democratic system stands in
marked contrast to the democratic failures of Pakistan and Bangladesh which were part of India
until 1947. The head of state in India is the President. This is normally a ceremonial role,
originally modeled on the British monarch to "advise, encourage and warn" the elected
government on constitutional matters. The President can return a Parliamentary Bill once for
reconsideration and, in times of crisis such as a hung Parliament, the role is pivotal. The
President can declare a state of emergency which enables the Lok Sabha to extend its life beyond
the normal five-year term. The lower house in the Indian political system is the Lok Sabha or
House of the People. As set out in the Constitution, the maximum size of the Lok Sabha is 552
members, made up of up to 530 members representing people from the states of India, up to 20
members representing people from the Union Territories, and two members to represent the
Anglo-Indian community if it does not have adequate representation in the house according to
the President. Elections in a country of the size and complexity of India are huge and difficult
affairs. In the General Election of 2014, 814 million people were elegible to vote and 930,000

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polling booths were required to enable them to do so. The Indian Constitution requires that
voters do not have to travel more than 2 km (1.2 miles) from their homes to vote. In India,
political parties are either a National Party or a State Party. To be considered a National Party, a
political party has to be recognised in four or more states and to be either the ruling party or in
the opposition in those states.

4.4 Economic philosophy of India:

The economy of India is the sixth-largest in the world measured by nominal GDP and the third-
largest by parity. The economy in India today resembles a capitalist economy with certain
modifications. Most economies in the world sit somewhere between a market economy and a
centrally planned economy – India is one of these countries that has a mixed economy with
several characteristics of a market economy. This country tries to change the structure of the
capitalist economy to make it more appropriate for model economy situations.

As mentioned previously, India is a combination of a Socialist and a Capitalist economy. This

economic system was adopted after Independence with the intention of procuring the advantages
of both systems while avoiding the disadvantages. The productive activities in India are divided
between the government (public sector) and the people (private sector).

GDP $2.454 trillion (nominal; 2017

$9.489 trillion (PPP; 2017)

GDP rank 6th (nominal)

GDP growth 7.2% (2017,IMF)

Unemployment 3.1%

Export
$276.28 billion

Textiles ,Metals,Chemicals Minerals ,Machines

Main export items Transportation
Imports
$384 billion

Inflation in 2017 3.4%

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4.5 Education of India:
Education in India is provided by the public sector as well as the private sector, with control and
funding coming from three levels: central, state and local. Under various articles of the Indian
Constitution, free and compulsory education is provided as a fundamental right to children
between the ages of 6 and 14. The ratio of public schools to private schools in India is 7:5. As
per the Annual Status of Education Report (ASER) 2012, 96.5% of all rural children between the
ages of 6-14 were enrolled in school. This is the fourth annual survey to report enrolment above
96%. Another report from 2013 stated that there were 22.9 core students enrolled in different
accredited urban and rural schools of India, from Class I to XII, representing an increase of 23
lakh students over 2002 total enrolment, and a 19% increase in girl's enrolment. While
quantitatively India is inching closer to universal education, the quality of its education has been
questioned particularly in its government run school system. Some of the reasons for the poor
quality include absence of around 25% of teachers every day. States of India have introduced
tests and education assessment system to identify and improve such schools.

4.6 Language of India:

Indian constitution states that the official language of the Union government shall
become Hindi in Devanagari script instead of the extant English, but is superseded by English
subsequently too as mentioned in section 3 of the same
constitutional article that is put to effect by The Official
Languages Act, The form of numerals to be used for the
official purposes of the Union were supposed to become
international form of Indian numerals consequently apart
from numerals in English language. Despite the
misconceptions, Hindi is not the national language of India. The Constitution of India does not
give any language the status of national language.

English was legislated to be reduced to the status of a "subsidiary official language" after fifteen
years. But this provision of the constitution was negated by a provision in Section 3, of the same
Article 343 that gave primacy to The Eighth Schedule of the Indian Constitution lists 22
languages, which have been referred to as scheduled languages and given recognition, status and
official encouragement. In addition, the Government of India has awarded the distinction
of classical language to Tamil, Sanskrit, Kannada, Telugu, Malayalam and Odia.

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 Chapter- 5 (Comparison between South Korean and Indian
cultures)

Culture South Korea India

The social values of The social structure is based upon

contemporary South Korea the caste system. The society is
reflect the synthesis and divided into four major castes- the
development of diverse Brahmans, Kashtriyas, Vaisyas and
influences, both indigenous and the Sudras. The Brahmans are the
Social Structure foreign. Foreign observers have priests and are considered to be the
been impressed with the uppermost caste. The Kshatriyas are
diversity of the Korean character the warriors, Vaisyas are the
as expressed in day-to-day business class, the merchants and
human relation. the Sudras are the working class
Religion in South Korea has The major religions of India are
been characterized by a rise Hinduism (majority religion), Islam
of Christianity and a revival (largest minority religion), Sikhism,
Religion of Buddhism. Christianity, Buddhism, Jainism,
Zoroastrianism, Judaism.

The Republic of Korea (ROK) Indian political philosophy involves

or South Korea today is a vibrant on the one hand speculations on the
democracy, a republic with relationships between individual,
powers shared between the society and state, and detailed
Political Philosophy executive, the legislature, and treatises on the mechanics of
the judiciary. statecraft, state policy, war and
diplomacy and international
relations

Page | 17
 South Korea’s economy is at a One grave concern that the Indian
crossroads. Despite its relatively economy and society face today
well-maintained macroeconomic is that of ubiquitous corruption
stability and openness to global and cronyism. So many large
commerce, the economy has been scandals involving businesses and
Economic Philosophy flagging, with momentum for government have unfolded in the
growth increasingly subdued in the last few years.
absence of decisive policy reforms
to improve overall efficiency and
flexibility.
The Korean public education Education in India is provided by
structure is divided into three the public sector as well as the
parts: six years of primary school, private sector, with control and
followed by three years of middle funding coming from three levels:
school and then three years of high central, state and local.
Education school.

The main language spoken in Though Hindi is the official

South Korea is Korean. This and language of the central
other languages spoken in the government in India, with
country will be discussed in brief English as a provisional official
below. The Yeongseo dialects, The sub-language, individual state
Seoul dialect, The Chungcheong legislatures can adopt any
Language dialect, The Gyeongsang dialect. regional language as the official
In ancient times, Koreans started language of that state. In effect,
using Chinese characters also there are "Official Languages” at
known as Hanja to write. the state and central levels but
there is no one "National
language.’’

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 Chapter- 6 (Techniques to cope up with cultural differences)

In today’s globalized world, dealing with cultural differences in the workplace has become very
important. Multicultural teams are now an important element in organizations, because these
facilitate businesses with a global presence to service their clients in an efficient way. However,
this trend has given rise to cultural differences which can influence life of people. Organisations
must be conscious that involving people from culturally and linguistically .All organization does
not follow the main techniques to cope up with the cultural differences. Here some techniques
that can be followed by the organizations to cope up with the differences.

Valuing differences in the workplace: It has to be recognized that individuals have differences.
It may be physical, generational or cultural, and no one cannot ignore these. It is essential to
encourage the employees to show their individualities.

Training: Prior to recruiting diverse people, it is important to train employees in cultural

awareness and provide continuous cross-cultural training. Cultural awareness and cross-cultural
training helps in preventing misunderstandings among customers and employees from different
culture

Culturally Sensitive Practices: Recognize cultural holidays and practices and then attempt to
cultivate an understanding of religious observances.

Team building: A few cultures like the U.S. are individualistic, and people wish to go it alone.
Various other cultures value collaboration within or among other teams. Team building problems
can become much more challenging when members are from a mix of different cultural types.

Time: Cultures vary in the way they view time.

Differences range from the perception of overtime, or
perhaps the exact meaning of a due date. Diverse
perceptions of time can result in misunderstanding
and problem in the workplace, particularly with
scheduling and output deadlines

Communication: Whenever you discover diversity

issues at work, talk about them with the staff members
in a non confrontational way. As an example, inspire
workers to cooperate with others of different cultures
or generations. Initiating these kinds of interactions
promotes your staff members to understand more
about communication styles, talents and goals.

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 Chapter- 6 (Conclusion)

Culture is the collective programming of the mind which distinguishes the members of one
group/ category of people from another. A business cannot simply rely on its current method of
conducting business when it decides to take its business at international level. Every country has
a set of different variables which can be new for an offshore company e.g. rules and regulation,
taxation, different currency, different holiday periods etc. Most important consideration in this
regards is the difference in culture. As an organization moves into a region with different culture
it faces many hurdles such as different language, norms and beliefs, tastes and preferences etc., if
the organization does not align itself with the prevailing culture then it cannot fully reap benefits
of expansion. It was observed that effective cross cultural communication can only happen it the
context of communication is understood.

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 Reference

https://en.wikipedia.org/wiki/Culture

http://smallbusiness.chron.com/can-cultural-differences-affect-business-communication-
5093.html

https://www.hyundai.com/worldwide/en

https://matadornetwork.com/abroad/10-korean-customs-to-know-before-you-visit-korea/

https://en.wikipedia.org/wiki/Culture_of_South_Korea

http://www.everyculture.com/Ge-It/India.html

https://www.holidify.com/blog/indian-culture-and-traditions/

https://en.wikipedia.org/wiki/Culture_of_India

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 Appendix

Figure 1: Log of Hyundai Motor company.......................................................................3

Figure 2: Organization Chart of Hyundai Motor company...............................................4
Figure 3: Social Hierarchy Structure ................................................................................6
Figure 4:National Assembly..............................................................................................8
Figure 5:Caste System......................................................................................................13

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