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Executive
Summary
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A. Type of Business
1. Name
The product name PeelNPatty is come from the concept of the recipe
Hamburger with banana peel. This burger is more unique because the patty is made
from the peel of banana.
2. Product
This product is just like a burger with banana peel patty. A newly sandwich which
has main ingredient, the peel of saba that is mixed in the patty that will satisfy one's
craving for sandwich or snack. We also plan to make more unique products made also
from the saba.
B. Management and Marketing Financial Highlights
Twelve young future marketers will be managing the business. Each member will
represent a role which is the manager: the General Managers, Marketing Manager,
Finance Manager, the Human Resource Manager and the Production. Each of the
managers will be handling their part accordingly. Every member should participate and
help others in need, ensure efficiency of the business and each should know how to
manage a business. The proponents aim to offer a product, a kind of burger that is
already known and create a new and unique flavor of it not only to compete but also to
introduce a unique burger, it’s not ordinary burger is not like a beef burger, it’s the peel
of saba.
C. Socio Economic Contribution
In terms of the business waste disposal, we’ll be segregating biodegradable from
non-biodegradable to ensure the cleanliness. Proponents will do paper packaging to
make it done. Proponents assures not just only the good quality product and friendly
service for our customers in our company but also to assures its participation of taking
good care of the environment.
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Marketing
Plan
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A. Market
Department Number of Students per
Department
Junior high school 450
Senior high school 3020
College 6000 more or less
Employees in PHINMA- University of Pangasinan are also going to the Student’s
Plaza which is the place we are going to sell our product. There are many employees in
PHINMA- University of Pangasinan and those employees can also be one of our
customers.
B. Target Market
Our main target market are the Students of PHINMA-University of Pangasinan.
We believe that they would want and always go to try something new and unique but
also a budget friendly food, just like our Banana Patty. And we'll also try to sell our
products to the other employees of the school.
GEOGRAPHIC
Region 1
Population Density
 JHS (GRADES 7-10)  450
 SHS  3020
GRADE 11 (1500 MORE OR LESS)
GRADE 12 (1520)
 COLLEGE  APPROXIMATELY 6000
DEMOGRAPHIC
Age
 JHS  12-16
 SHS  16-18
 COLLEGE  18-23
ETHNICITY  ILOCANO
 PANGASINAN
NATIONALITY  FILIPINO
 AMERICAN
RELIGION  ROMAN CATHOLIC
 BORN AGAIN
 BAPTIST
 IGLESIA NI CRISTO
 ISLAM

FAMILY STATION  CHILDREN BY BLOOD

 ADOPTION
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PSYCHOGRAPHIC
VALUES  EDUCATED
 HONEST
 HARDWORKING
 ORDERLY
PERSONALITY  Being social and energetic
INTEREST  Influencing Student
Learning Behavior, and
Intention to participate in
the future
ACTIVITIES AND LIFESTYLES  It helps marketers to
locate the target market
and provide more insight
into the segment

C. SWOT Analysis
In this section discuss the Strengths, Weaknesses, Opportunities and possible
Threat of our business.
Strengths
 Unique
 Cheap, Healthy and affordable
 Wide target market and Accessible Market Place
 Continuous Promotion

Weakness
 Small and New
 Lack of expensive Facilities

Opportunities
 Recess and lunch break
 School Events

Threats
 Competitors
 Change of price in the raw materials
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D. Competitors Description
Competitors Best seller Product Price
Charay Ice Cream Station Banana Ice Cream P 20
Walang Forever Banana Cue P 15
Burger Station Cheese Burger P 28

In a business, there are always a competitors. In the place where we gonna sell
our product, some of the competitors are direct, but there are also indirect competitors.
Also these competitors are existing one, because before we their business was old
enough.

E. Product Study

PeelNPatty

Banana Sweet
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1. Why banana peel?

The reason in using banana peel as a main ingredients in our patty is we observe
that every time people eat banana they just casually throw its peel. We think that
throwing it is a big waste so we want to make a new product in where it's the main
variable. It’s healthy but cheap so we decide to make a food product that lead us in
making a burger patty. We want others to experience our product, because they don’t
know that banana peel is edible.
2. Features and Benefits
Features:
The ingredients of our product are very far from the usual kind of burger
because it’s healthy, unique and new to the market.

Nutritional benefits:
This study was conducted in U.S.
• 12% of your daily fiber, which helps with digestion and may help lower your risk
diabetes
• 17% of your vitamin C, which is important for the immune system as well as
growth and development
• 20% of your vitamin B6, which aids the body’s ability to convert food into energy
• 12% of your potassium, which helps in development of cells , tissues, and organs
throughout the body
• 8% of your magnesium, which is important for the body’s energy productions and
regulating glucose and blood pressure levels
• Eases mood and Relieves Depression
• Helps good Digestion and lose weight
• Strengthens bones
• Anti-cancer Agent

References:
https://www.slideshare.net/johnreymundbellezaramirez/burger-with-banana-peel-patty
https://www.businessinsider.com/benefits-of-eating-banana-peels-2015-9
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F. Price Study
1. Pricing strategy
Penetration pricing strategy is what our company choose since our company
aims attract more customer and make the customer switch form current brand existing
in the market. Our company assures that we will give the reasonable price and can
assure you that we can give the best quality of our product. It also determines the all
cost associated with the products may involve step-by-step price increase base on the
material.
2. Price and mark-up computation
PeelNPatty Unit Cost per Unit Total Cost
Banana 20pcs 0.50 10.00
Flour 5 grams (2) 10.00 20.00
Garlic 5pcs 1.00 5.00
Onions 1 pc 5.00 5.00
Cooking Oil ¾ liter 15.00 15.00
Egg Medium size (2) 7.00 14.oo
Oyster Sauce 30 grams 7.00 7.00
Ketchup 320 grams 20.00 20.00
Mayonnaise 60 grams 24.00 24.00
Cheese 1 pack 10 pcs (2) 35.00 70.00
Cabbage 0.280 grams 20.00 20.00
Buns 6pcs per pack (4) 16.25 65.00
Tranpo. Exp. Back and forth 15.00 30.00
Packaging 20pcs 1.00 20.00
Total cost for 325.00
every 20pcs

ORIGINAL PRICE= TOTAL COST/ NUMBER OF UNITS

= 325/ 20 PCS.
= 16.25
MARK UP RATE = ( MUV/C) X 100
= (6.75/16.25) X100
= 40.30%
SELLING PRICE = ORIGINAL PRICE+ MARK UP RATE
=18.25+6.75
= Php 23.00
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Banana Sweet Unit Cost per Unit Total Cost

Banana 20 pcs. 2.00 40.00
Brown Sugar 250 grams 15.00 15.00
Evaporated Milk 140 ml 18.00 18.00
Water 1 galloon 25.00 25.00
Plastic cup 10 pcs 1.00 10.00
Plastic Spoon 10 pcs 1.00 10.00
Total for every 118.00
10 pcs
ORIGINAL PRICE= TOTAL COST/ NUMBER OF UNITS
= 118/ 20 PCS.
=6
MARK UP RATE = ( MUV/C) X 100
= (2/6) X100
= 33.33%
SELLING PRICE = ORIGINAL PRICE+ MARK UP RATE
=6+2
= P 8.00
G. Place Study
We choose to place our study in Student’s plaza because it is the most visited
place here in our school. We might capture the attention of the students, even teachers
to taste our product. We want them to experience the savor and uniqueness of our
product.
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H. Promotion Study
1. Online Advertising Tool
Facebook Page
Facebook Page is a social media platform used to introduce and advertise the
proponent’s product through online to reach out so many customers not just only to their
place but other places for them to be able to get acquainted about the products.
Facebook is also used so the customers will be updated about our market.
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2. Sales Promotion Tools

Free taste and Word-by mouth.
With this kind of tool to promote our product, we have representative to
encourage and discuss about our product. To give proof about our product, there will be
a free taste for our target customers for first day. Also, this is not just to promote the
product but to show the hospitability of the company.