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Fenty Bro

@PRISCILLAONO & @ARTBYHECTOR

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0% found this document useful (0 votes)
202 views2 pages

Fenty Bro

@PRISCILLAONO & @ARTBYHECTOR

Uploaded by

api-481750074
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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“ Fenty Beauty was Fenty Beauty

created for everyone: For


women of all Shades,
Personalities, Attitudes,
Cultures, and races. I
wanted everyone to feel
included. That's the real
reason I made this line.”

Fenty Beauty by Rihanna


Website:
https://www.fentybeauty.com/

@Sephora.
Treza Njuguna
Beginning of a new shade About Rihanna

It’s been over a week Before she was BadGalRiRi: music, fashion

since Rihanna unleashed her and beauty icon, Robyn Rihanna Fenty was a
little girl in Barbados transfixed by her
debut Fenty Beauty collection on the
mother’s lipstick. The first time she
world, and the hype hasn’t died down.
experienced makeup for herself, she never
But that isn’t just because of the pop looked back. Makeup became her weapon of
star's celebrity. It seems Rihanna, by choice for self-expression—a way to radiate
offering 40 different shades, has her ever-changing mood—and it powered a
tapped into a palpable void in the fearless take on beauty that helped her
market for more inclusivity in become the boundary-breaking icon she is

Artistry commercially sold beauty products.


today.

Some brands are beginning to wake up Rihanna was inspired to create Fenty Beauty
Fenty beauty recognized two to the potential of this underserved after years of experimenting with the best-of-
Global Makeup Artists Priscilla market. the-best in beauty—and still seeing a void in
the industry for products that performed
Ono and Hector Espinal . Both
Unlike other celebrity lines, Rihanna across all skin types and tones. She launched
artists have been in the makeup
didn't just slap her name on the label a makeup line “so that women everywhere
world for such a long time and and call it a day. She was 100 percent would be included,” focusing on a wide
with such passions towards the range of traditionally hard-to-match skin
involved in the process, including
tones, creating formulas that work for all
industry. They have created an packaging, marketing, and
skin types, and pinpointing universal shades.
inside knowledge that is a huge formulation—something she said was
help towards the intro of Fenty especially important to her given the
beauty Company. number of times she'd walk away from
the makeup chair only to be
Contact Info: disappointed. Fenty was a labor of
Priscilla Ono—@PRISCILLAONO
love, and she made it so no woman
Twitter & Instagram would ever feel that frustration.

Hector Espinal—@ARTBYHECTOR -

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