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    Philippine National Bank: 100-Year Milestones "A Century of Excellence"

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    Van Jasper Vienes
    Philippine National Bank (PNB) celebrated its 100th anniversary in 2016, marking a century of serving Filipinos. PNB opened in 1916 and served as the Philippines' de facto central bank until 1949. Over the decades, PNB expanded its operations, launched new programs to serve farmers, became a universal bank in 1980, and began privatization in 1989 through an initial public offering. In 2013, PNB merged with Allied Banking Corporation to become the fourth largest domestic bank. As part of its rebranding for its 100th anniversary, PNB launched the new tagline "You First" to emphasize putting customers first.

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    Philippine National Bank: 100-Year Milestones "A Century of Excellence"

    Uploaded by

    Van Jasper Vienes
    40 views3 pages
    Philippine National Bank (PNB) celebrated its 100th anniversary in 2016, marking a century of serving Filipinos. PNB opened in 1916 and served as the Philippines' de facto central bank until 1949. Over the decades, PNB expanded its operations, launched new programs to serve farmers, became a universal bank in 1980, and began privatization in 1989 through an initial public offering. In 2013, PNB merged with Allied Banking Corporation to become the fourth largest domestic bank. As part of its rebranding for its 100th anniversary, PNB launched the new tagline "You First" to emphasize putting customers first.

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    Philippine National Bank (PNB) celebrated its 100th anniversary in 2016, marking a century of serving Filipinos. PNB opened in 1916 and served as the Philippines' de facto central bank until 1949. Over the decades, PNB expanded its operations, launched new programs to serve farmers, became a universal bank in 1980, and began privatization in 1989 through an initial public offering. In 2013, PNB merged with Allied Banking Corporation to become the fourth largest domestic bank. As part of its rebranding for its 100th anniversary, PNB launched the new tagline "You First" to emphasize putting customers first.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    40 views3 pages

    Philippine National Bank: 100-Year Milestones "A Century of Excellence"

    Uploaded by

    Van Jasper Vienes
    Philippine National Bank (PNB) celebrated its 100th anniversary in 2016, marking a century of serving Filipinos. PNB opened in 1916 and served as the Philippines' de facto central bank until 1949. Over the decades, PNB expanded its operations, launched new programs to serve farmers, became a universal bank in 1980, and began privatization in 1989 through an initial public offering. In 2013, PNB merged with Allied Banking Corporation to become the fourth largest domestic bank. As part of its rebranding for its 100th anniversary, PNB launched the new tagline "You First" to emphasize putting customers first.

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    © All Rights Reserved
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    PNB

    Philippine National Bank


    100-YEAR MILESTONES
    “A Century of Excellence”

    1916. On July 22, 1916, Philippine National Bank


    opened its doors to the public. The event was hailed as
    “the beginning of the new financial life in the country”.
    PNB served as the country’s de facto Central Bank and
    was the issuer of Philippine currency notes from 1916 to
    1949.

    1966. On the commemoration of PNB’S Golden


    Anniversary, the bank took great stride to expand
    business operations. At the of 1966, PNB expanded its
    gross earnings to P160 million, translating to a high
    P17.7 million in net operating profit. It was also this
    year that PNB unveiled its modernized headquarters
    along Escolta, Manila.

    1970. PNB organized the Bank on Wheels and Bank on


    Wings programs that featured Philnabankers journeying
    to the province in Toyota Land Rovers and helicopters in
    an effort to promptly and ingeniously service Bank’s .
    The Bank also made history as it launched the
    Masagana 99 Financing Program. The programs
    provided loan assistance to more than 260,000 farmers
    across the country.

    1980. In 1980, PNB became the first universal bank. PNB


    also embarked on a campaign that highlighted its
    pledge of being “the Bank that every Filipino can lean
    on”. This was highlighted in the tagline, “Sa PNB, Para
    Kang Nakasandal sa Pader”.

    1989. PNB’S privatization began with the highly


    successful initial public offering of its stock. The listing
    of the PNB stock will always be remembered in history
    of the stock market as an issuer’s dream.

    2005. In August 2005, the government, as part of its


    privatization program, sold its 32.45% stake on the bank
    via an auction. The private stockholders represented by
    the Lucio Tan Group exercised their right of first refusal,
    reducing the Government’s share to 12.5%, and raising
    the Lucio Tan Group’s total share to 77.43%.

    2007. The complete divestment of Government’s


    remaining 12% stake in PNB ushered the Bank’s
    transition into a fully private bank. PNB’s growth
    performance in 2007 affirmed its objective of
    strengthening the Bank’s core business and increasing
    its profitability.
    2010. An integral part of PNB’s transformation program
    in 2010 was its rebranding initiative. The Bank’s
    rejuvenated logo was introduced in the new branch
    signage which sports a new color palette that retained
    the original blue corporate color side by side with new
    colors: silver and aquamarine.

    2013. PNB merged with Allied Banking Corporation on


    February 9, 2013 and became the fourth largest
    domestic banks in terms of total resources.

    2016. PNB commemorated its 100th Anniversary with a


    theme “ A Century Of Excellence”, signifying the
    meaningful milestone for an institution that has served
    generations of Filipinos here and abroad. As part of its
    rebranding strategy, PNB also launched its new tagline
    “You First”, which speaks of the Banks renewed
    promise to always put its customer’s first.

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