“On the average, five times as many people read the headlines as read the body copy.

”
- David Ogilvy

47 Proven Headlines That Work Like Crazy

TYPE FORMULA EXAMPLE

The How to Headline How to [Achieve a Desired How to Lose Weight

The Ultimate Guide Headline The Ultimate Guide to [Achieve a Let's Stop Eating Genetically
Desired Outcome] Modified Food Once and For All!
The Fearmonger Headline Warning! Are You [Something Warning! Are You Eating This
Undesirable]? Food
The Rally Cry Headline [A Call to Arms] That Could
Let’s Stop Kill You?
Eating This Poisonous
Food!

The Proven Method Headline [Number] Proven [Actions/Ways] 10 Proven Techniques to Get
to [Achieve Desired Result] More
The Mistakes Headline [Number] Mistakes Most Endurance
5 Mistakes Most People Make
People Make When/With When Brushing Their Teeth
[Common Action]
The Secrets Headline [Number] Secrets to [Achieve 8 Secrets to Becoming an
De- sired Outcome] Independent Digital Nomad
The Outrageous Headline [Outrageous/Controversial Why Obese People Are Actually
Claim] The Happiest On Earth
The Lesson Learned Headline [Number] Lessons I Learned 7 Lessons to Learn From Navy
When/From [Experience] Seals
The Social Proof Headline [Social Proof ] [Desired Outcome} Our Product Is Used In Over
100+ Countries
The Objection Preemptive No/Yes, You [Pre-Empt No, You Don’t Have to Count
Headline Objection] Calories to Lose Weight
The Testimonial Headline to [Achieve
[A Desired Result]of a
Quote From/Summary How This Build a Business Course
Testimonial] Changed My Life
The Question Headline [Provocative Question] Are You Still Dating Bad Boys?
The See What Happened Headline [Person] Did [Unusual I Prayed Every Day for 5
Action] [Timeframe]. Here’s Months. Here's What
What Happened Happened
The How/Result Headline How [A Seemingly How Your Morning Coffee Can
Inconsequential Lead to Heart Disease
The Celebrity Headline Action]
How Can [Undesirable
to [Achieve Desired Result} How to Sing Like Adele
Out- come] Like [Celebrity]
The How to Without Headline How to [Desired Outcome] How to Increase Site Traffic
With- out [Unpleasant Action] With- out Breaking the Bank

The Silver Platter Headline [Number or How to] Simple/Easy 15 Easy Ways to Earn an Extra
Ways to [ Desired Outcome] $1K
a Month
The Analysis Headline We Analyzed [Number] We Analyzed 100 Million Articles
[Measurable] And This Is (And This is What We Learned)
What We Learned

The Tutorial Headline A [Power Word] Tutorial to A Comprehensive Tutorial to

The Hacks Headline [Number] Hacks to [Achieve 25 Hacks to Save More Money
De- sired Outcome]

The Explainer Headline Why [Thing] [Outcome] Why Bananas Make You
Smarter and More Creative
The Steps to Result Headline [Number] Steps to [Achieve 3 Steps to Take Before Quitting
De- sired Outcome] Your Day Job

The WTF Headline [An Odd or Funny Claim] Donald Trump Holding Hands
With Michelle Obama
The Quiz Headline Quiz: [Which/What/How] [Quiz Quiz: Which Disney Character
Topic]? Are
You?
The Hot Button Headline [Controversial Claim or Story] People Called This Mom a Slut
For
Breastfeeding In Public
The News Headline Breaking: [Story} BREAKING NEWS: Ebola
Out- break Occurring in
The Command Headline [Strong Command} Greenville
Stop Supporting Big Government

The Reasons Headline [Number/”Here’s Why] 8 Reasons You’re Fighting With

The Imagination Headline Imagine [Desired Outcome] Imagine Becoming a Millionaire

The Little Known Methods [Number] Little-Known Ways to 10 Little-Known Ways to Actually
Head- line [Desired Outcome] Losing Weight

4
The Pattern Interruption Headline [Claim That Goes Against What How Fruit Will Make You Fat
Most People Think is True
The Solutions Headline Why [Problem] (And What to Do Why You’re Not Getting Traffic
About It) to Your Website (And What to
Do About It)
The Expert Roundup Headline [Number] [Expert] Share 7 Athletes Share Their Favorite
[What] Paleo Recipes
The Reminder Headline Reminder: [Claim or Truth] Reminder: Your Weight is Not a
Reflection of Your Health
The Comparison Headline Are You More Like [X] or [X]? Are You More Like a Republican
or
The Trivia Headline Can You [Find/Spot/Answer/etc] Democrat?
Can You Find The Problem With
This Photo?
The Keyword Headline [Keyword]: [Supporting Healthy Eating 101: How To Eat
Keywords] Healthy on a Budget
The Promise Headline [Promise of What Your We Can Help You Get 10% More
Business/ Content Will Do] Sales
The Results Headline How We [Desired Result] in How We Raised $100K on
[Time- frame] Kick- starter in 30 Days
The Teaser Headline These/Find Out Which 5 Super Foods That Will Help You
[Thing] Could/Will [Desired Gain Muscle
Outcome]
The Sidenote Headline [Headline] ([Sidenote to Tease 10 Lessons We Learned From
One of the Points] Elon
The Branded Headline [Headline Formula] [Unique Musk
25 (The
Ways to Last One isFoot
Get More a Shocker)
Traffic
Branding]
The Urgency Headline [Action] NOW! Fix Your Conversion Rate NOW
The Audience Headline [Audience]! Are You Marketers! Are You Leaving
[Undesirable/ Desirable Money on the Table?
Outcome]?