Bizom For Bisleri: Helping Bisleri Streamline Its Bangalore Operations!!!
Bizom For Bisleri: Helping Bisleri Streamline Its Bangalore Operations!!!
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After Bizom
Increase in user compliance Sales growth increase Increased area and beat
coverage
Bizom helped Bisleri attain these results by streamlining Bisleri’s Bangalore operations, using its
customisable automation solutions and analytics
Why Bizom?
Bizom went live for Bisleri, customized and configured to their requirements, on
February 2016.
Faster Go Live
Why Bizom?
Analytics
Bizom provides reports/dashboards and actionable alerts/notifications via our
analytics engine. This results in data driven transformation across the organization,
resulting in highly increased efficiency.
Analytics
Bizom’s super simple and highly intuitive user interface helps sales executives
operate the application with minimal training. We call this “Paanchvi Paas” in India
(so easy to use that even a 5th grader could use it!).
Super Easy UI
Why Bizom?
Bizom provided Bisleri with a quick turn around time on support issues, managing
master data, as well as providing reports quickly as and when needed. Bizom also
provided Bisleri with the much needed evangelization support for a smooth
Hands-on Support
transition.
Bisleri
Bisleri, acquired by Parle group from an Italian entrepreneur in 1969, is now known all over India as
the brand that pioneered the concept of mineral water. Differentiated by its distinct green label,
Bisleri holds 70% share in the Indian packaged drinking water industry. Pillared on its core values-
constant innovation, commitment to quality and focus on customer need, Bisleri has set itself as the
benchmark for bottled water in India. Their products include Bisleri Mineral water, Vedica Natural
mountain water, Bisleri Soda, Urrza range of energy drinks, and Bisleri POP fizzy drinks.
Bizom, which went live with the company on February 2016, was the much-needed automation tool
that Bisleri wanted to optimize its Bangalore operations.
Mobisy - a pioneer in cloud mobility solutions
● Bisleri, which had a huge sales force strength, wanted to increase its salesforce productivity
and compliance.
● Attendance marking and order management was a lengthy, complex process, and was
manually done using paper and pen based DSR sheet.
● Managing data with respect to retail outlets, supply chain, sales hierarchy was a large, slow
manual process.
Challenges faced by Bisleri
● Bisleri didn’t have access to a hygienic data of its outlets, with respect to outlet feasibility and
counts. This was hampering the scaling of its operations in Bangalore
● Due to lack of real time data on Distributor stocks, there was limited track of secondary sales.
This led to order drops.
● Poor visibility on competitor stocks and performance of Bisleri, with respect to them, was
impeding Bisleri’s reach in Bangalore.
Solutions - Order Management System