Webpage Design Rubric
Webpage Design Rubric
The website is a marketing tool to be used by the BEST company to both market their robot for retail sales and
to emphasize that their company is the best company to purchase a robot from by showcasing their company’s
team members, development efforts, and community outreach within the constraints of the game theme.
Judging will be based on the following categories: basic information, navigation, functionality, layout/readability,
content/game theme, and community outreach. See the below rubric for specific judging criteria.
To compete in the Web page Design competition, submit the URL on the Team Information Form OR email the
address to [email protected] by Tuesday, November 15. Judging of webpages will begin on
November 17th. Be sure your site is active and ready to be judged by this date.
Category Points
Basic Information
The title/name of the product being provided by the BEST company is
Product Identified
by Name/Title obvious to the user and clearly identified on the homepage. /4
Lead-in Statement
The homepage has a clearly and concisely written lead-in describing who
the company is and what the product entails. /2
Contact
Information
Every Web page contains a statement of authorship, school name, and the
date of publication/date last edited. /2
Fair use guidelines are followed with clear, easy-to-locate and accurate
Citation citations for all borrowed material. No material is included from websites
that state that permission is required unless permission has been obtained.
/2
Navigation
Internal Linking
Pages
The website has three or more unique, internally linked pages.
/4
Navigability
Page(s) navigation is consistent, easily accessible, and user friendly. All
internally linked pages contain a title and have a defined purpose. /12
Functionality
Compatibility
The site has been tested and shown to work in all current versions of
Internet Explorer, Google Chrome, Mozilla Firefox, and Safari. /4
The pages typically load very quickly on a standard connection due to good
Load Time compression of sounds and graphics, appropriate division of content and
avoidance of excessive animations that slow down the experience.
/2
Mobile Access
Site functions with equal navigability with current smart phone browsers.
/8
Image Accessibility
All images, especially those that are used for navigation, have an ALT tag
that describes the image. /2
Layout /Readability
Basic Layout
The site has exceptionally attractive layout. White space, graphics, divider
lines, bullets and/or alignment are used to effectively organize material. /8
Spelling &
Grammar
There are no errors in spelling, punctuation or grammar.
/4
Background is exceptionally attractive, consistent across pages, adds to the
Background and
Continuity
theme or purpose of the site, and does not detract from readability. All
individual pages look as though they belong to the same site.
/2
Colors of background, fonts, un-visited and visited links form a pleasing
Color Choices palette, do not detract from the content, and are consistent across the
pages.
/2
The fonts are consistent, easy to read and point size varies appropriately
Fonts for headings and text. Use of font styles is used consistently and improves
readability.
/2
Clarity
The text on the entire site is clearly and concisely written to enhance
readability /4
Content/Game Theme
Graphics
Graphics are related to the theme/purpose of the site, are thoughtfully
cropped, are of high quality and enhance reader interest or understanding /4
Interest
The author has made an exceptional attempt to make the content of this
site interesting to the people for whom it is intended. /4
The site addresses has effectively met its specific audience needs by
Audience Needs defining of technical terms, using appropriate tone, and developing ideas at
the appropriate level.
/4
Content
The site has a clear purpose and theme, which are carried throughout the
entire site. /4
Game Theme
The site shows exceptional understanding of game related material and
where to find additional information related to the game theme. /4
Community Outreach
The site effectively documents the company’s community outreach efforts.
Outreach Efforts
These efforts could include (but not limited to): visits to other schools,
efforts aimed at introducing younger students to robotics, or robot /4
demonstrations at community civic organizations (Rotary, Lion’s, etc.).
Creativity/Originality
The overall “wow” factor of the website. These elements should be
Creativity present: modern, clean, attractive; over all the website should be enjoyable
to use and explore.
/6
The site appears to be written exclusively by students. If third party website
Originality editors are used as tools in the site creation (i.e., Weebly, Wix, etc.),
originality is still present and unique.
/6
Total Score: /100