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Web Analytics

A web analytics dashboard allows users to monitor website performance by tracking metrics like visitors, page views, and conversions. It provides a visual display of important data in a single space for at-a-glance monitoring. Dashboards can be used for digital marketing, SEO, UX, ecommerce, and more. To create a dashboard, users identify key metrics, pull data from analytics tools, and design visualizations to share with teams. Different types of dashboards include SEO, content, website performance, ecommerce, social media, and PPC dashboards, each focusing on relevant metrics for that use case. Dashboards are built using widgets that graphically represent important numbers.

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Sneha Tiruvuri
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88 views2 pages

Web Analytics

A web analytics dashboard allows users to monitor website performance by tracking metrics like visitors, page views, and conversions. It provides a visual display of important data in a single space for at-a-glance monitoring. Dashboards can be used for digital marketing, SEO, UX, ecommerce, and more. To create a dashboard, users identify key metrics, pull data from analytics tools, and design visualizations to share with teams. Different types of dashboards include SEO, content, website performance, ecommerce, social media, and PPC dashboards, each focusing on relevant metrics for that use case. Dashboards are built using widgets that graphically represent important numbers.

Uploaded by

Sneha Tiruvuri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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WHAT IS WEB ANALYTICS DASHBOARD?

A web analytics dashboard is a reporting interface that allows you to monitor your website
performance by tracking metrics like visitors, page views, and online conversions. This helps
you to take instantaneous and intelligent decisions. It gives you a visual display of important data
that can be encapsulated in a single space to let you monitor in a glance.

A web analytics dashboard may be used in many different contexts such as digital marketing,
social media, SEO, UX, and ecommerce. Each of these use-cases brings a different perspective
to website performance. For example, an SEO will want to ensure that his website is maintaining
a healthy volume of search engine traffic, while an ecommerce professional will want to ensure
online sales are high.

HOW TO CREATE A WEB ANALYTICS DASHBOARD?

A web analytics dashboard is built by pulling data from your website into a dashboard tool and
using that data to create graphical representations. Here’s a simple checklist to use when creating
a web analytics dashboard:

1. Identify the web analytics metrics and KPIs you need to monitor

2. Identify where that data currently resides (EG: Google Analytics, Adobe Analytics)

3. Determine how you want to view your dashboard (EG: TV dashboard, mobile dashboard)

4. Evaluate a dashboard software vendor based on your requirements

5. Pull data from your data services into the dashboard

6. Design and build graphical visualizations for your dashboard

7. Share the dashboard with your team to encourage adoption

TYPES OF DASH BOARDS?

You can create dashboards according to your requirements. Following are the main types of
dashboards

 SEO dashboard

 Content dashboard

 Website performance dashboard

 Real time overview dashboard

 Ecommerce dashboard
 Social Media dashboard

 PPC dashboard

In every dashboard, you have to create widgets. Widgets are form in graphical or in numbers.

For example, if you want to create a dashboard for SEO, you have to create a widget for the total
traffic, for the organic traffic, for the keywords, etc. You can analyze these metrics with the help
of SEO dashboard.

If you want to create a dashboard for website performance, then you have to create a widget for
website avg. page load time, Website server response time, Page load time for mobile, and
Check page load time by browser. With the help of these widgets, you can easily analyze the
website performance.

Metrics for Every Dashboard

 Search Engine Optimization (SEO) − Organic traffic, Website total traffic, Keyword
used in Organic, Top landing pages, etc.

 Content − In content dashboard, you have to monitor traffic for blog section, Conversion
by blog post, and Top landing page by exit.

 Website Performance Dashboard − Avg. page load time, Mobile page load time, Page
load time by browser, and Website server response time.

 Real Time Overview Dashboard− In real time overview, you can set a widget for real
time traffic, Real time traffic source, and real time traffic landing pages.

 Ecommerce Dashboard − In ecommerce total traffic, Landing by products, and Total


sale by products.

 Social Media Dashboard − In social media traffic by social media channel, Sale by
social media, most socially shared content.

 PPC dashboard − In pay per click (PPC) dashboard, you need to include clicks,
impressions, CTR, converted clicks, etc.

BY

T.L SNEHA

1808043

PGDM-HRM

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