Decision Making
Decision Making
DEFINITION:
The term decision making means - the process of deciding something important, especially in a
group of people or in an organization. Decision-making involves the selection of a course of
action from among two or more possible alternatives in order to arrive at a solution for a given
problem”. Decisions are made at every level of management to ensure organizational or business
goals are achieved. Furthermore, the decisions make up one of the core functional values that
every organization adopts and implements to ensure optimum growth and drivability in terms of
services and/or products offered.
DECISION MAKING IN AN ORGANIZATIONAL CONTEXT:
In an organizational context, it is worthwhile to note that decision making needs the right kind of
information, the complete information and the ability to synthesize and make sense of the
information. While the first two attributes depend on external sources, the ability to make
informed decisions is a personality trait. Hence, successful CEO’s are those who can take into
account the different viewpoints and divergent perspectives and arrive at the right decision.
INDIVIDUAL DECISION MAKING:
DEFINITION:
Individual behavior can be defined as a mix of responses to external and internal stimuli. It is the
way a person reacts in different situations and the way someone expresses different emotions like
anger, happiness, love, etc.
FACTORS INFLUENCING INDIVIDUAL BEHAVIOR
The way an individual addresses a situation single-handedly or say in a group is influenced by
many factors. The key factors influencing an individual’s attitude in personal as well as social
life are:
1. Abilities
2. Gender
3. Race and culture
4. Attribution
5. Perception
6. Attitude
PROS OF INDIVIDUAL DECISION MAKING
1. An individual generally makes prompt decisions.
2. Individuals do not escape responsibilities.
3. Individual decision making saves time, money, and energy as individuals make prompt
and logical decisions generally.
CONS OF INDIVIDUAL DECISION MAKING:
1. A group has potential of collecting more and full information compared to an individual
while making decisions.
2. An individual while making any decision uses his own intuition and views. While a
group has many members, so many views and many approaches and hence better
decision making.
4. An individual will not take into consideration every members interest. While a group will
take into account interest of all members of an organization.