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The 7 Cs of Communication: 1. Clear

This document contains information about an individual named Muhammad Muneeb Alam who is enrolled in the B.Com program at their university. It then discusses the 7 Cs of Communication which are Clear, Concise, Concrete, Correct, Considerate, Complete, and Courteous. Examples of both good and bad communication are provided to illustrate each of these Cs.

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Bob Cratchit
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94 views

The 7 Cs of Communication: 1. Clear

This document contains information about an individual named Muhammad Muneeb Alam who is enrolled in the B.Com program at their university. It then discusses the 7 Cs of Communication which are Clear, Concise, Concrete, Correct, Considerate, Complete, and Courteous. Examples of both good and bad communication are provided to illustrate each of these Cs.

Uploaded by

Bob Cratchit
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Name: Muhammad Muneeb Alam

ERP: 14351

Course: B.Com (1st Slot)

Instructor: Usman Nazir

The 7 Cs of Communication
1. Clear
Bad Example

Hi John,

I wanted to write you a quick note about Daniel, who's working in your department. He's a great asset, and I'd like to
talk to you more about him when you have time.

Best,

Skip

Good Example

Hi John,

I’m writing this note to you to talk about Daniel Jackson, who is working in your department. In the past weeks he has
helped the department finish a lot of projects. There is an upcoming project in which I think his knowledge would be
helpful. I’d appreciate speaking with you about this when you have time.

Best,

Skip

2. Concise
Bad Example

Hi Matt,

I wanted to touch base with you about the email marketing campaign we kind of sketched out last Thursday. I really
think that our target market is definitely going to want to see the company's philanthropic efforts. I think that could
make a big impact, and it would stay in their minds longer than a sales pitch.

For instance, if we talk about the company's efforts to become sustainable, as well as the charity work we're doing in
local schools, then the people that we want to attract are going to remember our message longer. The impact will just
be greater.

What do you think?

Jessica
Good Example

Hi Matt,

I wanted to talk to you about the email marketing campaign we sketched out last Thursday. I think that outlining the
company’s philanthropic efforts would attract the target market more and it could create a bigger impact. Please let
me know what you think.

Jessica

3. Concrete
Bad Example

Consider this advertising copy:

The Lunchbox Wizard will save you time every day.

Good Example

Spend a lot of time preparing lunches every day? No more. Just take a complete Lunchbox Wizard from your
refrigerator each day to have a healthy meal and save time!

4. Correct
Bad Example

Hi Daniel,

Thanks so much for meeting me at lunch today! I enjoyed our conservation, and I'm looking forward to moving ahead
on our project. I'm sure that the two-weak deadline won't be an issue.

Thanks again, and I'll speak to you soon!

Best,

Jack Miller

Good Example

Hi Daniel,

Thanks a lot for meeting me at lunch today! I enjoyed our conversation, and I'm looking forward to moving ahead on
our project. I'm sure that the two-week deadline won't be an issue.

Thanks again, and I'll speak to you soon!

Best,

Jack Miller
5. Considerate
Bad Example

Dear Customer,

I will be in the shop for extended hours every day.

Thanks,

Michelle

Good Example

Dear Customer,

I will be available in the shop for extended hours every day. Do come by if I can be of further service.

Thanks,

Michelle

6. Complete
Bad Example

Hi everyone,

I just wanted to send you all a reminder about the meeting we're having tomorrow!

See you then,

Chris

Good Example

Hi everyone,

I just wanted to remind you about tomorrow’s meeting on the marketing strategies presentation. The meeting will be
held in the auditorium at 9am. I look forward to seeing you all.

Regards,

Chris

7. Courteous
Bad Example

Jeff,
I wanted to let you know that I don't appreciate how your team always monopolizes the discussion at our weekly
meetings. I have a lot of projects, and I really need time to get my team's progress discussed as well. So far, thanks
to your department, I haven't been able to do that. Can you make sure they make time for me and my team next
week?

Thanks,

Phil

Good Example

Hi Jeff,

I wanted to write to you to ask a favor. During our weekly meetings, your team does a great job in reporting their
progress. But this uses some of the time available for my team to report theirs. I would appreciate if you could allow
some time for my time to fully report their progress each week. Thanks.

Best,

Phil

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