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Entrepreneurship

Feasibility Report

Submitted To: Mam Ramaiza

Submitted By:

Faisal Tariq 17232720-020

Muhamad Raees 17232720-046

Ayesha Kalsoom 17232720-064

Usaman Rafiq 17232720-068

Hafsa Rasool 17232720-094

MBA 4rth Semester

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General Description

Name of the Company: INNO-TECH

Type of legal Entity: CORPORATION

Significant assets: The significant assets of our industry is land, Vehicles, machinery,
Equipment etc.

Mission statement of business:

“To bring a way of disposing the organic garbage safely and consuming it as a fertilizer”

It means we want to introduce a dustbin with innovation which have a name of green bin. Green
bin have a property of crushing and grinding the waste organic food into the small food particals
which then be used as a fertilizer. Fertilizer are substances which increase the growth of crops
and plants which in turn are the environmental friendly.

Company goals and objectives:

1) Our major goal to save the environment from pollution causing due to the organic waste.
2) Safely disposing the organic waste as small food particles which can be used as fertilizer.
3) Use the fertilizer to increase the growth of crops, vegetables and fruits.
4) Low income society can overcome the need of food using green dustbin.
5) International food franchises can also use the green dustbin in their farms for enhancing
the vegetables and fruits growth.
6) Our major goal is to clean the environment from those gases which are release due to the
decomposition of organic food.
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Overview of Green Bin Environmental Friendly

Features of industry:

1) Our company supplies all Over the Pakistan.

2) Our company also takes order online and delivers the green bin with in a weak.
3) Our company also gives warranty of 1 year.
4) Our company hires employs in every city of Pakistan who go door to door and introduce
about the benefits of green bin.
5) If company take a order of more than 100 green bins than we give 10% off on every
green bin.

Company Strength and core competences:

1) We have the branches of our company all over the Pakistan.

2) We have almost 10,000 employs attach with our project with the name of green bin.
3) We purchase instruments and apparatus from the top class equipment manufacturing
company (RONIKAL).
4) Our technology is not so complex it’s
5) just based on crushing and grinding apparatus fitted in the silver bin.
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Product Service feasibility:

Concept statement:

The idea of our product is “GREEN BIN ENVIRONMNETLY FRIENDLY” that are mostly use
in the kitchens. We also use the electronic device in the dustbin that can convert the waste into
the fertilizer that can be useful for the formers. This dustbin make the environment neat and
clean.

What is important in our product?

 Our product is unique

 Beneficial for farmers
 Control the pollution and provide clean environment

Suggestion for making it better:

 Identify solar charging system

 Use alarm for overflow
 Must use in hospitals

Feasibility of product idea:

The idea is feasible because we discuss the idea with people due to which we get the positive
response about our idea. Most of the people like about the product is that the dustbin make the
environment neat and clean.

Buying intentions survey:

40 numbers of people participated in the survey 17% said that they would buy our product
because it is unique and it suitable for the society that make the environment neat and clean due
to which people showing the buying intention to our product.

Product desirability:

The desirability about our product is attractive in the market that make sure the customer buy our
product because it is unique in the market. People have attention to buy our product.
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Product Demand:

The demand of our product is high because it is easy to afford and also it unique due to which
people shows their intention to buy the product.

PART 2: MARKET FEASIBILITY

A: Industry Attractiveness

B:Target Market Attractiveness

C: Market Timeliness

Industry Attractiveness Assessment Tool:

 There is no competitor in the market because we are making the product development in
the existing mark. We are introduce the electronic dustbin in the market that is totally
new product for this market and also competitor have no awareness about that product
due to which we have no competitor.
 Age of our industry is young because we are starting a new business in the target market.
 Growth rate of our industry is moderate because people not have awareness about our
industry due to which we are not strong in the market.
 Product is totally new for market in past there is no electronic basket exist in the market
due to which we have low average income.
 Degree of our industry is concentrated. Because we are launching a new product in the
market.
 Stage of our industry life cycle is emergence phase because we have few locations open
for this market to check the customer response on that product.
 Business and environmental trends are moving in favor of our industry. PESTLE analysis
must support to our industry. If pollical policies beneficial for industry that also create the
positive impact to our business.
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 There are high potential from our industry to launch the innovative product in the market.
We are also introduced the new product in the market.
 Long term prospects of our industry is strong. We want to maintain the focus on our
customer and build the valuable relationship with customers that also increase our sale
and also enhance our profit.

Target Market Attractiveness:

The target market of our industry is household and home appliances because all type of
electronic products available at home appliances shops. The electronic dustbin available at all
shops of appliances the consumer easily buy this product.

Target market Assessment Tools:

 The number of competitor in the target market is high potential. Because we introduce
the new innovative product in the market due to which we have no competitor in our
target market.
 Growth rate of our firms in the target market is moderate level. But after some time the
growth rate mat be reach at potential level when people get the awareness about the
product in our industry.
 Average net income for firms in the target market is high potential. Because we have no
competitor in the target market.
 Method for generating revenue in the industry is clear because our industry at emergence
stage due to which we target some outlets for our product due to which we clear about of
our revenue.
 Yes we have ability to create “ barriers to entry” for potential competitor. If any
competitor come into the market we can modify the product for competitor due to which
we compete the market.
 Degree to which customers feel satisfied by the current offering in the target market at
low potential because the dustbin we offering in the market is unique that make the
environment neat and clean due to which customers prefer our product.

Market Timeliness:
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In this portion we discuss about the customers. We give the priority to our customers those
are willing to buy the product. We make the customer feel good about the product that we are
offering the market.

Assessment Tools:

 Customers are in the moderate buying mood. Because the customers have low awareness
about the product.
 Momentum of the market is slowly gaining mode. Because the product in new for the
market.
 It is also in the low need for a new firm in the market with your offering.
 Yes extent to which business and environmental trends are moving in favor of the target
market is medium.

Conclusion:

Industry Attractiveness: Based on the industry attractiveness there is no competitor in the

market we launch the product. The age of our industry is young we are new in the market
average income is low and the degree of industry is concentrated. We have long prospects for
future to increase our sale to capture the market.

Target Market: Based on the target market we target the market of households product because
our product available on their outlets. There no competitor in the market because we are
launching the new product in the market. In Pakistan people have less aware about the product.
Average income is low people have low intention to buy the product.

Market Timeliness: Based on the market timeliness we give priority to customers who are
willing to buy the product. Buying mood of the customers is moderate due to low awareness of
the product. Slowly gaining the market potential.

Organizational Feasibility:

A: Management Prowess.

B: Resources Sufficiency.
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Management Prowess tools:

 Passion for the business is high which helps to work hard in the business .we have
passion in business because we want to clean the environment and society from pollution.
We can twice benefit one is we can earn massive profit and other is save the environment
from pollution.
 We do not have relevant experience about the industry because we are fresher and
starting daring business.
 We do not have entrepreneurial experience because it is our first business .
 Yes we have moderate professional and social work .social networks will help us to run
the successful business .there will be positive impact for our business .
 We have high creativity among management team because we hire members who are
skilled and have much experience in management work. if there is good management in
the business than there is more chances of efficiency in work and result will successful
business .
 Yes there is high experience to handle the cashflows .without good cashflow
management we cannot run the business because cash is the blood of our business.
 Yes we are graduated and still studying further for getting higher education which will
help for successful business.

Resources Sufficiency:

In this portion we discuss about the nonfinancial resources we are use in our industry that are
suitable for us.

Resources sufficiency Assessment Tools:

 The office space for our business is available. We must need an office to run our
business.
 Manufacturing space is available because we need the manufacturing area for making the
product like electronic dustbin.
 Outsource provider is available to get the raw material from those manufacturer.
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 Key management employees are unavailable because we are starting the business but in
future we need the key management to run the business.
 Yes key equipment is available for running then business like machinery, computer,
delivery vehicles etc.
 Ability to obtain the intellectual property protection on key aspects of the business is
available. Because we must registered our trademark or patent from the govt.
 Support of local and state government is available for business lunch in the country.
 Ability to form favorable business partnership is available to expand our business.

Conclusion:

Management Prowess: Based on the management prowess the passion for the business idea is
high everyone working on this idea passionately. We have low potential relevant industry
experience in the market. We have creative members in our group to run the business. We are all
college graduate working on this idea.

Resources Efficiency: Based on the resources efficiency we need some nonfinancial resources
to run the business. We need office space, manufacturing space, for making the product and
deliver the product to the end customers through transportation.