The document contains a 12 question survey with multiple choice answers about a customer's experience with NEXA cars. The survey has two parts, with the first part collecting demographic information about the customer like name, gender, age, education level and income. The second part asks questions to rate the customer's experience with NEXA advertisements, showrooms, cars and promotional activities on attributes like quality, influence and satisfaction. It aims to understand customers and improve NEXA's marketing and sales promotions.
The document contains a 12 question survey with multiple choice answers about a customer's experience with NEXA cars. The survey has two parts, with the first part collecting demographic information about the customer like name, gender, age, education level and income. The second part asks questions to rate the customer's experience with NEXA advertisements, showrooms, cars and promotional activities on attributes like quality, influence and satisfaction. It aims to understand customers and improve NEXA's marketing and sales promotions.
The document contains a 12 question survey with multiple choice answers about a customer's experience with NEXA cars. The survey has two parts, with the first part collecting demographic information about the customer like name, gender, age, education level and income. The second part asks questions to rate the customer's experience with NEXA advertisements, showrooms, cars and promotional activities on attributes like quality, influence and satisfaction. It aims to understand customers and improve NEXA's marketing and sales promotions.
The document contains a 12 question survey with multiple choice answers about a customer's experience with NEXA cars. The survey has two parts, with the first part collecting demographic information about the customer like name, gender, age, education level and income. The second part asks questions to rate the customer's experience with NEXA advertisements, showrooms, cars and promotional activities on attributes like quality, influence and satisfaction. It aims to understand customers and improve NEXA's marketing and sales promotions.
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Questionnaire
Part-1 1. Name- 2. Gender- A) Male b) Female 3. Age- A) 25 to 35 B) 35 to 45 C) 45 to 55 D) 55 & above 4. Qualification- a) SSC b) HSC c) Graduation d) Post Graduation 5. Occupation- A) Government Service b) Private Service c) Business d) Profession 6. Income Level- a) 25000 to 35000 b) 35000 to 45000 c) 45000 to 55000 d) 55000 & above Part-2 1. How do you come to know about NEXA? a) Advertisement b) Friends/Relatives c) Hoardings d) Other Media 2. Does the advertisement of NEXA influence you to purchase? a) Yes b) No 3. Rate the quality of cars as per the advertisement of NEXA? a) Highly Satisfactory b) Satisfactory c) Average d) Dissatisfactory e) Highly Dissatisfactory 4. How do you rate the demonstration of the cars at NEXA? a) Highly Satisfactory b) Satisfactory c) Average d) Dissatisfactory e) Highly Dissatisfactory 5. Rate the attractiveness of the advertisement of NEXA? a) Very Attractive b) Less Attractive c) Not at all Attractive 6. How do you rate the display of cars at NEXA showroom? a) Highly Satisfactory b) Satisfactory c) Average d) Dissatisfactory e) Highly Dissatisfactory 7. How do you rate the range of cars at NEXA showroom? a) Highly Satisfactory b) Satisfactory c) Average d) Dissatisfactory e) Highly Dissatisfactory 8. Which type of promotional activities influence the customer? a) Outdoor Events b) Advertisement c) Offers 9. Does the sales promotion activity of NEXA made you to visit showroom? a) Yes b) No 10. If yes, then which promotional activity has influenced you? a) Outdoor Events b) Advertisement c) Offers 11. Which factors influence you for purchase towards NEXA? a) Features b) After Sales Service c) Durability d) Price e) Brand Image 12. Rate our overall experience of NEXA promotional activity? a) Highly Satisfactory b) Satisfactory c) Average d) Dissatisfactory e) Highly Dissatisfactory
