Purposive Communication Bsce
Purposive Communication Bsce
QUALITY POLICY
CSPC commits to provide quality and excellent education and services that satisfy legal and statutory
requirements, current and future needs and expectations of clients and stakeholders by sustaining good governance
conditions and continual improvement of its quality management system.
VISION SYLLABUS
CSPC is the lead Polytechnic institution in the Bicol Region providing excellent education and quality services
responsive to local, national and global developments. IN
MISSION
PURPOSIVE COMMUNICATION
CSPC provides excellent higher education and quality support services upheld by strong research culture, 1st Semester S/Y 2019-2020
meaningful extension and cost-effective production towards sustainable development in partnership with the Rinconada
community as well as local, national and international stakeholders.
I COURSE CODE/TITLE : GE 5
1. Provide quality instruction, learning environment and other support services producing professionally competent
graduates, who are responsible Filipino, ASEAN and global citizens.
2. Generate new knowledge and innovative technology responsive to local and global needs.
3. Undertake responsive, relevant and research-based extension programs for sustainable community
II COURSE TITLE : PURPOSIVE COMMUNICATION
development. PHILIPPINE CONSTITUTION
4. Establish viable income generating projects towards self-reliance and self-sustaining operations of the institution.
5. Demonstrate good governance and sound management in all aspects of organizational operations towards III COURSE DESCRIPTION : Purposive communication is a three-unit course
effective and productive performance of its four major functions.
that develops students’ communicative competence and enhances their cultural and
We will be guided with our strong core values of:
T - Truthfulness W - Workmanship intercultural awareness through multimodal tasks that provide them opportunities for
E - Empowerment O - Optimism
A - Availability R - Responsibility
communicating effectively and appropriately to a multicultural audience in local or
M - Motivation K - Kindness
In short, through TEAMWORK!
global context. It equips students with tools for critical evaluation of a variety of texts
PHILOSOPHY & OBJECTIVES and focuses on the power of language and the impact of images to emphasize the
CSPC is committed to provide fresh dimensions and directions toward social transformation and development
guided by its philosophy, which is “education for economic development and social progress.” The institution’s blueprint is importance of conveying messages responsibly. The knowledge, skills, and insights
the development of a critical mass of quality manpower in the area through the ladderized programs.
The College commits itself to: that students gain from this course may be used in their other academic endeavors,
1. Contribute to the attainment of national goals;
2. Democratize access to educational opportunities; their chosen disciplines, and their future careers as they compose and produce
3. Help accelerate countryside development by bringing college education within the reach of the rural people;
4. Promote the building of self-reliant and egalitarian society; and relevant oral, written, audio-visual and/or web-based output for various purposes.
5. Encourage and undertake researches for the technology transfer and social uplift of the Bicolanos in general
and the service area in particular
IV CREDIT UNITS : 3 units
CEAS GENERAL OBJECTIVE
The ladderized curricula in Technical Teacher Education, Arts and Sciences program are committed to prepare
the students for professional career imbued with the desired values, competencies, skill & knowledge needed in the V HOURS PER WEEK : 3 hours
development of Technical Teacher Education, Arts and Sciences &to raise the standard of the white and blue collar workers
in the Region, in the country and the world.
VI PRE-REQUISITE : NONE
4. Write and present academic papers using academic papers using appropriate tone, style, conventions, and reference styles.
Values
1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas.
2. Appreciate the differences of the varieties of spoken and written language.
3. Adopt awareness of audience and context in presenting ideas.
4. Appreciate the impact of communication on society and the world.
X. COURSE CONTENT:
Desired Learning Outcomes Course Content/Subject Matter Textbooks/ Outcomes-Based Assessment of Time Table
References Teaching and Learning
Learning (OBTL) Outcomes
At the end of the lesson, the
students must be able to: Chase, R. & Shamo, S. Games(charade etc.) Quizzes, Group
(2013). Elements of activity and
1. Describe the nature, elements, effective communication, Lecture and class seatwork on
and functions of verbal and non- Communication processes, 4th ed. Washington, Utah: discussion on identifying 1.5 hours
verbal communication in various principles, and ethics Plain and Precious elements and types elements of
and multicultural contexts. Publishing. communication communications Week 1
(e.g. sender,
Links: Round table message,
http://www.healthknowlegde discussion on channel,
.org.uk./public-health- identifying elements of receiver, effect)
textbook/organization- communication in
management/5a- various texts
understanding-ttd/effective-
communication
http://promeng.eu/download
s/training-
materials/ebooks/soft-
skills/effective-
communication-skills.pdf
don_brown
At the end of the lesson, the Dainton, M. & Zelley E. Dramatization on Big Group
students must be able to: (2015). Applying using culturally Sharing on using
communication theory of appropriate terms, culturally 1.5 hours
1. Determine culturally appropriate Local and Global communication in professional life. A practical expressions and Week 2
appropriate
terms, expressions and images multicultural settings introduction 3rd ed. Sage images; varieties and
(sensitivity to gender, race, class, Publications. registers of language terms,
etc.) Varieties and registers of spoken expressions, and
and written language Biber, D. & Conrad S. Small group sharing images; varieties
2. Adopt cultural and intercultural (2009). Register, genre, and of cultural and registers of
awareness and sensitivity in style. Cambridge Univ. appropriateness in language
communication of ideas. Press. communicating as
tackled in film/video Dramatization
Links: showing the
Exercises on using adaptation of
See TED Talks “Pop culture culturally appropriate cultural and
in the Arab world” terms, expressions intercultural
https://www.ted.com/talks/s and images awareness and
hereen_in_the_arab_world sensitivity (e.g.,
Interview invited words/gestures
See speakers/students used in a
https://celsalangues.wordpr particular region
ess.com/2015/01/19/it-aint- or country to
right-innit-about-language- show respect)
register-in-english and/or various
issues in
See http://www.really-learn- communication
english.com/language- (e.g., use of
register.html politically correct
words in today’s
See https://www.uni- world; gender
due.de/SVE/ sensitivity
through
See language)
http://www.icaltefl.com/cate
gory/varities-of-english
See
http://www.britishcouncil.org
/blog/which-variety-english-
should-you-speak
See sample:
http://i.telegraph.co.uk/multi
media/archive/01440/burger
_1440211c.jpg
See sample:
http://atlantablackstar.com/2
013/11/19/9-racist-ads-
commercials-that-promote-
negative-images-of-black-
people/3/
See
http://www.omafra.gov.on.c
a/english /rural/facts/03-
033.htm
See
http://www.capmembers.co
m/media/cms/l2l_mod2_ch8
_effective_communication_
63afca8970d43.pdf
See
http://hplengr.engr.wisc.edu/
Prof_Comm.pdf
See
http://www.personhighered.
com/samplechapter/020552
4214.pdf
s/llonline/writing/medicine/re
flective/5.xml
See
http://tawanmandi.org.af/kn
owledge-
portal/Media/Workplace_co
mmunication_chapter_in_co
mmunications.pdf
See
http://www.dol.gov/odep/topi
cs/youth/softskills/Communi
cation.pdf
Academic
presentations
(e.g. paper
presentations for
a local/interna-
tional forum) of
analysis/tech-
nical paper)
Final project:
Multimodal
advocacy
campaign (print,
audio, visual,
web-based)
addressing
issues tackled in
previous tasks
(e.g. good
governance,
responsible
citizenship,
disaster
preparedness,
environmental
preservation,
poverty
reduction, etc.)
6. Dainton, M. & Zelley E. (2015). Applying communication theory of professional life. A practical introduction 3rd ed. Sage Publications.
7. Mooney, A., Peccei, J.S., La Belle, S, et.al.(2010). Language, society and power: An introduction, 3rd ed. London:
8. Searles, G. (2014). Workplace Communication: The Basics. Boston: Allyn & Bacon. 6th ed.
Links:
1. http://atlantablackstar.com/2013/11/19/9-racist-ads-commercials-that-promote-negative-images-of-black-people/3/
2. http://hplengr.engr.wisc.edu/Prof_Comm.pdf
3. http://i.telegraph.co.uk/multimedia/archive/01440/burger_1440211c.jpg
4. http://tawanmandi.org.af/knowledge-portal/Media/Workplace_communication_chapter_in_communications.pdf
5. http://www.britishcouncil.org/blog/which-variety-english-should-you-speak
6. http://www.capmembers.com/media/cms/l2l_mod2_ch8_effective_communication_63afca8970d43.pdf
7. http://www.dol.gov/odep/topics/youth/softskills/Communication.pdf
8. http://www.icaltefl.com/category/varities-of-english
9. http://www.kwintessential.co.uk/cultural-services/articles/cultural-sensitivity.html
10. http://www.monash.edu.au/lls/llonline/writing/medicine/reflective/5.xml
11. http://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conservation.html?_r=0
12. http://www.omafra.gov.on.ca/english /rural/facts/03-033.htm
13. http://www.personhighered.com/samplechapter/0205524214.pdf
14. http://www.really-learn-english.com/language-register.html
15. http://www.ted.com/talks/gordon_brown
16. http://www.ted.com/talks/sherry_turkle_alone_together
17. https://celsalangues.wordpress.com/2015/01/19/it-aint-right-innit-about-language-register-in-english
18. https://mindspaceintuition.files.wordpress.com/2015/01/cross-cultural.jpg
19. https://www.ted.com/talks/clay_shirky_how_cellphone_twitter_facebook_can_make_history
20. https://www.ted.com/talks/shereen_in_the_arab_world
21. https://www.uni-due.de/SVE/
22. https://www.vuu.edu/Uploads/files/SampleMeetingMinutes.pdf
23. https://www.youtube.com/watch?v=nSGqp4-bZQY