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RED Case Study

The document summarizes the application of the Soft Systems Methodology (SSM) to study the case of RED Loudspeakers. It involves determining the problem situation using a Rich Picture, developing two root definitions of the system, comparing the reality to the models, analyzing the connections between activities, and designing a baseline model.

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1K views8 pages

RED Case Study

The document summarizes the application of the Soft Systems Methodology (SSM) to study the case of RED Loudspeakers. It involves determining the problem situation using a Rich Picture, developing two root definitions of the system, comparing the reality to the models, analyzing the connections between activities, and designing a baseline model.

Uploaded by

Rischa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Aplikasi Soft System Methodology untuk

Studi Kasus RED Loudspeakers


Menentukan Situasi Masalah dengan
Rich Picture
Root Definition 1
A system to produce high-end loudspeaker for the hi-fi market
by operating factory in Birmingham in order to make profit

Looking C: Independent Retailer


Obtain New after
Customer requirement
A: RED Staff (Sales, Production, R&D)
Maintain
relationship T: Customer Needs
Develop with
Product Obtain
customer W: profits increase, production
order efficiency, existing product
development
Collect
complaints
O: Rob Boston
and Deliver
feedbacks Produce Order E: competitors, hi-fi market, technology,
Order coordination with supplier
Comparison of Reality and Model
Activity Exist How Assessment Criteria Good/Bad Ideas/Comments

1. Develop Product Y Daily Number of new product or Not So Good Benchmark with other company
new porduct feature
2. Obtain new Y Daily Number of new customer Not so good Improve marketing strategy (promo etc)
customer
3. Collect N Monthly Number of complaint and - Complaint and feedbacks about
Complaint and feedback product will be basis for RND team for
feedbacks product development
4. Maintain N Daily Retained Customer - Create event with customer
relationship with
customer

Connection Between Activity


Activity Exist How Assessment Criteria Good/Bad Ideas/Comments

31 N Daily Complaint and feedbacks about


product will be basis for RND team for
product development
Root Definition 2
A system owned by Rob Boston Group, operated by employees that
satisfies the needs of employees for coordination for each division so
each division can achieve their own target.

C: RED Staff (Sales, Production, R&D)

Investigation A: RED Staff (Sales, Production, R&D)


on production
Set and logistic
Expectation T: Coordination for each other

W: coordination for each division so


each division can achieve their own
Monitor and target
Coordination
Control
meeting
O: Rob Boston
Identify
target Develop E: competitors, hi-fi market, technology,
compliance coordination with supplier, SOP and
with customer
needs Policy
Comparison of Reality and Model
Activity Exist How Assessment Criteria Good/Bad Ideas/Comments

1. Identify target Y Daily Number of new product Not So Good Benchmark with other company
or new porduct feature
2. Set expectation N Monthly Sales Target and - All Department create expectation in
Production Target reguler meeting
3. Investigation on N Weekly Agreed Production - All Department create Agreed Production
production and Target Target
logistic in reguler meeting

4. Coordination Y Weekly MOM and Logbook Coordination through reguler weekly


Meeting meeting
5. Develop N Weekly Market research result Build a special team to develop compliance
compliance with with customer needs
customer need
Connection Between Activity
Activity Exist How Good/Bad Ideas/Comments

12 Y Daily Not So Good Expectation will trigger target

23, 13 N Weekly and - Expectation and Target will be a basis for
Monthly Investigation on production and logistic wether the
capacity meet target or not
Design Model
Baseline Model:
A system to produce high-end loudspeaker for the hi-fi market
by operating factory in Birmingham in order to make profit
Collect
Looking complaints
after and
requirement feedbacks Maintain C: Independent Retailer
relationship
Develop with
customer
A: RED Staff (Sales, Production, R&D)
Obtain and product
Secure New offering and
Customer T: Customer Needs
promotion

W: profits increase, production schedule


Develop
Generate efficiency, existing product
Product
Customer development, on time delivery
Order
Monitor Produce O: Rob Boston
customer and Deliver
and Create Order E: competitors, hi-fi market, technology,
inventory production coordination with supplier
plan

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