IT and ITES
IT and ITES
IT and ITES
Executive Summary………….….…..… 3
Advantage India……………..….……… 4
India’s IT industry contributed around 7.7 per cent to the country’s GDP and is expected to contribute 10 per
cent of India’s GDP by 2025. IT industry employs nearly 3.97 million people in India of which 105,000 were
Large contribution to the added in FY18. The industry added around 105,000 jobs in FY18 and is expected to add over 250,000 new
Indian economy jobs in 2019.
IT industry is fueling the growth of start-ups in India, with the presence of around 5,300 tech start-ups in India.
The IT-BPM sector in India expanded at a CAGR of 10.71 per cent to US$ 167 billion in FY18 from US$ 74
Strong growth
billion in FY10, which is 3–4 times higher than the global IT-BPM growth. It is estimated that the size of the
opportunities industry will grow to US$ 350 billion by 2025.
India is the leading sourcing destination across the world, accounting for approximately 55 per cent market
Leading sourcing share of the US$ 185-190 billion global services sourcing business in 2017-18.
destination India acquired a share of around 38 per cent in the overall Business Process Management (BPM) sourcing
market.
India’s highly qualified talent pool of technical graduates is one of the largest in the world, facilitating its
Largest pool of ready to emergence as a preferred destination for outsourcing, computer science/information technology accounts for
hire talent the biggest chunk of India' fresh engineering talent pool, with more than 98 per cent of the colleges offering
this stream.
The computer software and hardware sector in India attracted cumulative Foreign Direct Investment (FDI)
Most lucrative sector for
inflows worth US$ 37.23 billion between April 2000 and March 2019 and ranks second in inflow of FDI, as per
investments data released by the Department for Promotion of Industry and Internal Trade (DPIIT).
Total export revenue of the industry is expected to grow 7-9 per cent year-on-year to US$ 135-137 billion in
Export and employment FY19. IT-BPM sector accounts for largest share in total Indian services export, which is 45 per cent.
growth
Hiring at India’s top 10 information technology (IT) companies grew more than four-fold year-on-year in 2018.
Note: BPM – Business Process Management, Data update for FY19 may be available by March 2019 from NASSCOM
Source: NASSCOM, DPIIT, Aranca Research
ADVANTAGE
INDIA
Strong growth in demand for exports from new Indian IT firms have delivery centres across
verticals. the world.
Rapidly growing urban infrastructure has IT & ITeS industry is well diversified across
fostered several IT centres in the country. verticals such as BFSI, telecom and retail.
Expanding economy to propel growth in local Increasing strategic alliance between domestic
demand. and international players to deliver solutions
across the globe.
ADVANTAGE
INDIA
India has a low-cost advantage by being 5-6 Tax exemption of three years in a block of
times inexpensive than US. seven years to start-ups under ‘Startup India’.
A preferred destination for IT & ITeS in the More liberal system for raising global capital,
world; continues to be a leader in the global funding for seed capital and growth and ease of
sourcing industry with 55 per cent market doing business, etc. have been addressed.
share.
In the Interim Budget 2019-20, the Government of India
announced plans to launch a national programme on AI* and
setting up of a National AI* portal.
In February 2019, the Government of India released the National
Policy on Software Products 2019 to develop India as a software
product nation
Note: SEZ stands for Special Economic Zone, BFSI stands for Banking, Financial Services and Insurance, E stands for Estimate, F stands for Forecast, AI* - Artificial Intelligence
Source : Nasscom, News sources
MARKET
OVERVIEW
Market Size: US$ 92.49 Market size: US$ 36.2 billion Market size: US$ 34.39 Market size: US$ 14.48
billion during FY19E. during FY19E. billion during FY19E. billion in FY19E.
Over 81 per cent of revenue Around 87 per cent of Over 83.9 per cent of The domestic market
comes from the export revenue comes from the revenue comes from exports. accounts for a significant
market. export market. share.
The software products and
BFSI continues to be the Market size of BPM industry engineering services The segment had around 8
major vertical of the IT to reach US$ 54 billion by segment grew 10.5 per cent per cent share in Indian IT
sector. FY25. in FY17. sector revenues in FY19E.
IT services had around 51 BPM segment had around 20 It had around 19 per cent Hardware exports from India
per cent share in total Indian per cent share in Indian IT share in Indian IT sector are expected to grow at 7-8
IT sector revenues in FY19E. sector revenues in FY19E. revenues in FY19E. per cent in FY19.^
Notes: E – estimated, ^As per Electronics and Computer Software Export Promotion Council
Source: NASSCOM, Aranca Research, News sources
Domestic^ Export
Note: E – estimate, *As per Gartner, ^Including Hardware, #CAGR is for total of domestic and export
Source: NASSCOM, Gartner, Aranca Research
Growth in export revenue (US$ billion) Sector-wise breakup of export revenue (FY18)
CAGR 12.26 %
140.0
120.0
28.0
25.0
100.0 22.4 IT Services
21.80%
80.0 14.0 20.0 26 28
14.1 24.4
60.0
13.0 20.0 23.0
70.0
8.8 10.0 11.4 61.0 66.0
15.9 17.8 55.5
BPO
40.0 14.1
9.9 11.7 57.00%
20.0 39.9 43.9 52.0 21.20%
25.8 25.8 33.5
E R&D and software
0.0 products
FY18E
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16
FY17
IT services BPM Software Products and Engg. Services
Total exports from the IT-BPM sector (including hardware) were estimated to have been US$ 137 billion during FY19; exports rose at a CAGR of
12.26 per cent during FY09–18.
Export of IT services has been the major contributor, accounting for 57.00 per cent of total IT exports (including hardware) during FY18
BPO and E R&D and software products exports accounted for 21.20 per cent and 21.80 per cent of total IT exports during FY18, respectively.
ER&D market is expected to grow to US$ 42 billion by 2022 from US$ 28 billion, currently.
Total export revenue of the industry is expected to grow 7-9 per cent year-on-year to US$ 135-137 billion in FY19.
Note: E – estimated, Data update for FY19 may be available by September 2019
Source: Nasscom, Make in India, IDC
BFSI is a key business vertical for the IT-BPM industry. A major Revenue share of IT majors from BFSI (Q4 FY19)
share of revenue of IT majors comes from the BFSI business
vertical.
50.00%
Adoption of new technologies is expected to accelerate growth of the
45.00%
45.50%
BFSI vertical. The need for undertaking investments in IT will also be
required for gaining competitive advantage instead of solely for 40.00%
reducing operational costs. 35.00%
Revenue growth in the BFSI vertical stood at 6.8 per cent y-o-y 30.00%
31.60%
30.90%
30.80%
between July-September 2018.
25.00%
Analysts expect healthy Q4 FY19 results for the IT-BPM industry due
20.00%
21.80%
to execution of deal wins recently.
15.00%
13.40%
10.00%
5.00%
0.00%
L&T Infotech*
Tech Mahindra**
TCS
Infosys^
Wipro
Mindtree
Note: BFSI - Banking, Financial Services and Insurance, mentioned figures are for IT and BPM only and do not include engineering services and hardware exports, ^For the ‘Financial
Services’ vertical, *Sum of ‘BFS’ and ‘Insurance’ verticals, ** - Data as per Q3 2018
Source: NASSCOM Quarterly Review, Ministry of Electronics and IT Annual Report, Company Financial Results and Factsheets
US has traditionally been the biggest importer of Indian IT exports; Geographic breakup of export revenue in 2017-18 (percentage)
over 62 per cent of Indian IT-BPM exports were absorbed by the US
during FY18.
Non US-UK countries accounted for just 21 per cent of total Indian
IT-BPM exports during FY18.
2
As of FY18, US and UK are the leading customer markets with a 8
combined share of nearly 80 per cent . However, there is growing
demand from APAC, Latin America and Middle East Asia. 11
Being the low cost exporter of IT services, India is going to attract
more markets in other regions in the same manner it tapped US
markets.
17
62
Note: ROW is Rest Of the World, APAC is Asia Pacific, Data update for FY19 may be available by September 2019
Source: Nasscom, Department of Electronics and IT Annual Report
Source: Nasscom
RECENT TRENDS
AND STRATEGIES
Global delivery Indian software product industry is expected to reach the mark of US$ 100 billion by 2025. Indian companies
model have set up over 1,000 global delivery centres in about 80 countries over the world.
India is a prominent sourcing destination across the world, accounting for approximately 55 per cent market
Leading sourcing share in the global services sourcing business, as of FY18.
destination India acquired a share of around 38 per cent in the overall Business Process Management (BPM) sourcing
market.
Fall in automation costs and rise of digital has led to higher onshoring by the industry.
Rise of onshoring Onshore revenue of Indian IT industry* has grown from around 48 per cent in 2011-12 to 55.2 per cent for the
quarter ended June 2018^.
Disruptive technologies, such as cloud computing, social media and data analytics, are offering new avenues
New technologies of growth across verticals for IT companies
The SMAC (social, mobility, analytics, cloud) market is expected to grow to US$ 225 billion by 2020
India’s IT sector is gradually moving from linear models (rising headcount to increase revenue) to non-linear
Growth in non-linear ones
models In line with this, IT companies in India are focusing on new models such as platform-based BPM services and
creation of intellectual property
Large players with a wide range of capabilities are gaining ground as they move from being simple
Large players gaining maintenance providers to full service players, offering infrastructure, system integration and consulting
services
advantage
Of the total revenue, about 80 per cent is contributed by 200 large and medium players
Note: *Company financials of top listed companies – NASSCOM, ^NASSCOM Quarterly Industry Review September 2018
SMAC technologies, an
Social, Mobility, Analytics and Cloud (SMAC), a paradigm shift in IT-BPM approaches experienced until now,
inflection point for Indian is leading to digitisation of the entire business model
IT
The National Association of Software and Services Companies (NASSCOM), IT industry body has partnered
with GE Healthcare to bring digital healthcare solutions to the market.
Collaborations
Tata Consultancy Services (TCS), India's largest software services firm announced its collaboration tech
giant Google to build industry-specific cloud solutions.
The computer software and hardware sector in India attracted cumulative Foreign Direct Investment (FDI)
Most lucrative sector for
inflows worth US$ 35.82 billion between April 2000 and December 2018, according to data released by the
investments Department for Promotion of Industry and Internal Trade (DPIIT).
Tier II and III cities are increasingly gaining traction among IT companies, aiming to establish business in
India.
Cheap labour, affordable real estate, favourable government regulations, tax breaks and SEZ schemes
Emergence of Tier II cities facilitating their emergence as a new IT destination
Giving rise to the domestic hub and spoke model, with Tier I cities acting as hubs and Tier II, III and IV as
network of spokes.
India’s IT market is experiencing a significant shift from a few large-size deals to multiple small-size ones
Changing business The number of start-ups in technology is expected to reach 50000, adding to around 2 per cent of GDP
dynamics Delivery models are being altered, as the business is moving to capital expenditure (Capex) based models
from operational expenditure (Opex), from a vendor’s frame of reference
Social Computing, Mobility, Analytics and Cloud (SMAC) is taking significant leaps
Movement to SMAC and
Companies are getting into this field by offering big data services, which provides clients better insights for
digital space
future cases
Fast-growing sectors Knowledge services, data analytics, legal services, Business Process as a Service (BPaaS), cloud-based
within the BPM domain services
Companies are now investing a lot in R&D and training employees to create an efficient workforce, enhancing
productivity and quality
Promotion of R&D
R & D forms a significant portion of companies’ expenses, which is critical when margins are in pressure, to
promote innovations in the changing landscape
Companies are expanding their business to Tier II and III cities to have low cost advantage
In October 2018, HCL Technologies laid the foundation stone for a new global IT development centre at
Expanding in Tier II and
Vijayawada. The facility will come up over 29.86 acres at an investment of Rs 700 crore (US$ 99.74 million).
III cities and externally
Companies are expanding their business towards emerging economies of East Europe and Latin American
countries
Most of the IT companies have been offering similar products and services to their clients
Product and Pricing The companies are working towards product differentiation through various other services by branding
differentiation themselves, e.g. Building Tomorrow's Enterprise by Infosys
Indian IT firms have started to adopt pricing strategies to compete with Global firms like IBM and Accenture
GROWTH DRIVERS
AND OPPORTUNITIES
Note: STPI stands for Software Technology Park of India, SEZ stands for Special Economic Zone, ICT - Information and communications technology, IT-BPM – Information Technology
Business Process Management, AI* - Artificial Intelligence
Source: Nasscom, News Articles
Export revenue from the industry has grown at a CAGR of 11.85 per Export revenue from IT industry (US$ billion)
cent to US$ 137 billion in FY19E from US$ 50 billion in FY10.
In FY19 Exports in IT and IT Enabled Services (ITeS) registered a 160 CAGR 11.85%%
growth of 17 per cent to reach Rs 1.09 lakh crore (US$ 15.63 billion)
in Telangana. 140
137
120 126
117
100 108
99
80 86
76
69
60
59
50
40
20
0
FY10 FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 FY19
Note: E – Estimate
Source: Nasscom, Media Sources
Global digital spend is expected to increase from US$ 180 billion in Export revenue from Digital (US$ billion)
2017 to US$ 310 billion by 2020.
35
India’s IT industry is increasingly focusing on digital opportunities as
CAGR 44.22%
digital is poised to be a major segment in the next few years. It is
33
also currently the fastest growing segment, growing over 30 per cent
30
annually.
Export revenue from digital segment already forms about 20 per
cent of the industry’s total export revenue. The figure was estimated 25
25
at US$33 billion in FY19.
Revenue from digital segment is expected to comprise 38 per cent 20
of the forecasted US$ 350 billion industry revenue by 2025.^
India has become the digital capabilities hub of the world:
15 16
• More than 8,100 firms offer digital solutions
• Digitally skilled talent pool of 450,000-500,000
10 11
• 75 per cent of global digital talent in India
0
FY16 FY17 FY18 FY19E
Note: ^According to Nasscom, E – Estimated, FY18 export figures are estimated between US$ 22-25 billion by NASSCOM
Source: Nasscom, IDC, Media Sources
Availability of skilled English speaking workforce has been a major Annual entry-level talent pool in India* (in 000s)
reason behind India’s emergence as a global outsourcing hub.
The number of engineering graduates has increased from 651,000 900
in 2013 to an estimated 779,000 in 2017 and is further expected to
grow to 802,000 by 2020. Indian IT industry is expected to add 800
around 250,000 new jobs in 2019. 794 802
779 787
771
753
Employment in the sector reached 3.97 million in 2017-18. An 700
707
addition of around 105,000 was witnessed in FY18. Online hiring
651
activity in IT software sector increased 28 per cent year-on-year. 600
India BPO promotion scheme was approved under Digital India
programme. It aims to create employment opportunities for the 500
youth and promote investments in the IT&ITeS industry. Under the
scheme employment has already been created for more than 10,000 400
individuals.
India’s top 10 Information technology companies added about 300
114,390 engineers to its workforce in 2018 against 22,156 in 2017.
200
100
0
2013 2014 2015 2016 2017 2018E 2019E 2020E
Note: *Refers to graduates with Bachelors degree in engineering (four-year degree course)
Source: Nasscom, Everest Group
IT-SEZs have been initiated with an aim to create zones that lead to Parameters STPI SEZ
infrastructural development, exports and employment
Term 10 years 15 years
As of January 22, 2019, there were 231 exporting SEZs across the 100 per cent tax 100 per cent tax
country holiday on export holiday on exports
Over 50 cities already have basic infrastructure and human resource profits for first 5 years
Fiscal benefits
to support the global sourcing and business services industry. Some Exemption from Exemption from
cities are expected to emerge as regional hubs supporting domestic excise duties and excise duties and
companies customs customs
Software Technology Parks of India (STPI) has set up 57 centres No location
Restricted to
across the country which provide single window clearance and constraints
Location and prescribed zones
infrastructure facilities. Under STP scheme, STP units can avail 23 per cent STPI
size restrictions with a minimum area
Excise Duty exemptions on procurement of indigenously units in tier II and III
of 25 acres
manufactured goods. cities
IT sector employment distribution
in Tier I and Tier II/III cities
6,000
3,230
5,000
4,000
3,000
175
2,000
1,000 1,821 1,615
-
2008 2018
Tier I locations Tier II locations
Note: SEZ – Special Economic Zone, STPI (Software Technology Parks of India)
Source: EY, Nasscom
30 1,200
CAGR 15.18%
1,140
1,100
25 1,000
1,050
1,025
25.0
20 21.5 800
825
19.4
760
700
15 600
15.5
10 11.5 400
450
10.7
5 200
180
0 3.0 -
FY03 FY09 FY10 FY14 FY15 FY16 FY18 2000 2005 2010 2012 2013 2015^ 2016 2017 2018*
Global In-House Centres (GIC), also known as captive centres, are one of the major growth drivers of the IT-BPM sector in India. They also
operate in engineering services and software product development.
As of March 2018, there were over 1,140 GICs operating out of India. Revenue of GICs of India has increased at a CAGR of 15.18 per cent
between FY03-FY18 to touch US$ 25.0 billion in FY18.
The impact of the segment goes beyond revenue and employment, as it helps in developing India as a R&D hub and create an innovation
ecosystem in the country
Within the captive landscape, Engineering Research and Development/Software Product Development (ER&D/SPD) is the largest sub-segment.
As of FY18, GIC’s employed 900,000 direct employees, according to a report by Nasscom. India continues to attract international firms to expand
their GICs in the country.
Note: 2018* - Data taken from NASSCOM Strategic Review 2018, ^As of end of financial year
Source: Zinnov, Nasscom,
IT & ITeS is the leading sector in receipts of private equity (PE) PE and VC investments in IT & ITeS (US$ million)
investments in India.
PE investments in the sector stood at US$ 2,400 million in Q4 2018. 3500.0 120.0
Venture Capital (VC) investments in the IT & ITeS sector stood at 3000.0
3200.0
3200.0
3200.0
100.0
US$ 53.0 million during Q4 2018.
96.0
2500.0
Baring Private Equity Asia (BPEA) is going to acquire a 30 per cent
2600.0
80.0
2400.0
2400.0
79.0
stake in NIIT technologies Ltd for a consideration of Rs 2,627 crore 2000.0
75.0
73.0
71.0
68.0
(US$ 375.88 million). 60.0
1500.0
55.0
TCS has made significant investments in building intellectual
53.0
1400.0
40.0
property in the digital assurance domain. 1000.0
1000.0
500.0 20.0
0.0 0.0
Q1 2017
Q2 2017
Q3 2017
Q4 2017
Q1 2018
Q2 2018
Q3 2018
Q4 2018
PE Investments (LHS) VC Investments (RHS)
Note: Data for first quarter of both years has been calculated by deducting Q2 investments from H1 investments, LHS – Left Hand Side axis, RHS – Right Hand Side axis
Source: The Indian Private Equity and Venture Capital Association
New
geographies
Technologies, such as telemedicine, health, remote monitoring Market size of other progressing verticals by 2020 (US$ billion)
solutions and clinical information systems, would continue to boost
demand for IT service across the globe 0 50 100 150 200 250 300
Media
standardisation of the process are expected to drive demand 17
Digitisation of content and increased connectivity is leading to a rise in
IT adoption by media
Utilities
RBI is executing a plan to reduce online transaction costs to encourage
25
digital banking in India
Healthcare
telecommunication companies is expected to bring at least US$ 10
billion global business to Indian IT firms by 2019-25 58
Government
90
SMB
250
Emerging geographies would drive the next growth phase for IT firms in India
Focus on building local credible presence, high degree of domain expertise at competitive costs and attaining operational excellence hold key to
success in new geographies
Canada US$ 63 billion ~1.5 per cent Enterprise applications, cyber security, healthcare IT
Europe US$ 230 billion <1.5 per cent IT sourcing, BPM, IS outsourcing, CAD
Japan US$ 235 billion <1 per cent CRM, ERP, Salesforce automation, SI
Brazil US$ 47 billion ~2 per cent Low level application management, artificial intelligence, R D
Australia US$ 48 billion ~4 per cent Procurement outsourcing, infrastructure software and CAD
Source: Nasscom
KEY INDUSTRY
ORGANISATIONS
Address: Electronics Niketan, 6, CGO Complex, Address: International Youth Centre Teen Murti Marg, Chanakyapuri,
Lodhi Road, New Delhi - 110 003 New Delhi – 110 021
Phone: 91 11 2436 9191 Phone: 91 11 2301 0199
Fax: 91 11 2436 2626 Fax: 91 11 2301 5452
E-mail: [email protected] E-mail: [email protected]
Website: http://meity.gov.in/ Website: https://www.nasscom.in/
Electronics and Software Exports Promotion Council (ESC) Software Technology Parks of India
Address: 155, Okhla Phase III, Okhla Industrial Area, New Delhi, Delhi – Address: Ninth Floor, NDCC-II,Jai Singh Road (Opposite Jantar
110 020 Mantar), New Delhi – 110 001
Phone: 91 11 4748 0000 Phone: 91 11 2343 8188
E-mail: [email protected] Fax: 91 11 2343 8173
Website: https://www.escindia.in/ Website: https://www.stpi.in/
USEFUL
INFORMATION
Year INR INR Equivalent of one US$ Year INR Equivalent of one US$
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