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7 Cs of Communication Exercise

The document discusses the 7Cs of effective communication - clear, correct, complete, concise, concrete, coherent, and courteous. It provides examples of bad communication that lack these qualities and waste time, including messages that are unclear, have spelling errors, lack important details, are wordy, are vague, lack logical flow, and are discourteous. Effective communication should have the right level of detail, be well-organized, precise and polite.

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Masood
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8K views3 pages

7 Cs of Communication Exercise

The document discusses the 7Cs of effective communication - clear, correct, complete, concise, concrete, coherent, and courteous. It provides examples of bad communication that lack these qualities and waste time, including messages that are unclear, have spelling errors, lack important details, are wordy, are vague, lack logical flow, and are discourteous. Effective communication should have the right level of detail, be well-organized, precise and polite.

Uploaded by

Masood
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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7Cs of Effective Communication

- CORRECT THE FOLLOWING EXAMPLES

1. Clear:
The message needs to come out clearly from your communication rather than the recipient having
to assume things and coming back to you for more information. This will only lead to more time
being wasted on emails.

Bad example:
Dear James,

I would like to talk to you about the new client’s project which the engineering team had
discussed yesterday. I might need the help of John from your team.

Regards,
Kevin

2. Correct:
When too many emails are being written in a day, people tend to type fast and therefore might
make spelling mistakes. Spell check will not be able to catch it if the wrongly spelt word is in fact
another word in the English language. You also need to ensure that you address people the right
way and spell their names correctly. Additionally, you need to ensure that the reader has sufficient
knowledge and education to understand the technical terms that you use in your communication.

Bad example
Dear David,

Further to our conservation today, I am attaching the plan for the first stage of the project.
Hope the one weak deadline is okay with you and your team.

Regards
Sally

3. Complete or Clear:
A complete message will have all the information the reader needs to know to be able to respond
or take action. If you require the reader to take some kind of action, ensure that you have a ‘call-
to-action’ in your email and also communicate the urgency of the task in question. Incomplete
messages lead to iterations, a lot of back-and-forth, and waste of time and effort on both ends.
Here is an example of an incomplete message.

Bad example:
Hi all,

Let us meet tomorrow to discuss the product launch event. Please be there on time. Thanks
Chris

4. Concise:
People more often than not tend to write 4 sentences in a place where they could have finished the
message in 2 sentences. This wastes the time of the sender and the receiver and in turn limits their
productivity too. Furthermore, try not to add fillers such as ‘I mean’, ‘sort of’, ‘for instance’,
‘basically’, etc. Your message needs to be accurate, to the point and crisp. Here is an example of
a bad email.

Bad example:
Hi Suzanne

I think we need to talk about the CSR campaign, I mean the one which we need to do as a
quarterly exercise. I think it is a great way of enhancing our brand image. Basically, it would just
be a visit to an orphanage but we can sort of do other things too. For instance, we could take
the kids out for a short trip to a nearby park or zoo. Let us sit and talk tomorrow.

Regards
Jennifer

The mail is full of fillers and extended phrases wherein she could have finished the email in just
two sentences, such as the one below.

5. Concrete:
You need to believe in what you want to convey to the audience. Concreteness is a quality which
needs to come to the fore especially during marketing or advertising campaigns. There needs to
be details that capture the attention of the audience, not bore them.

Bad example:
“Hilltop Resort is the best resort. Do come to us on your next holiday”

This is a vague ad message. It is made to sound like just another resort advertisement among
a hundred others. The audience will never remember this ad message. There are no concrete
details to take away from this message.
6. Coherent:
Your message needs to have a logical flow. All sentences in your email or report should be
connected to the previous one and stick to the main topic. Without coherence, the reader will easily
lose track of what you have conveyed.

Bad example:
Dear Nam,

Thanks for submitting the industry report. Finn will give you some feedback on it. Finn also
wanted to find out if you will be available for the client meeting tomorrow. We will be discussing
the budget for the next phase of the project.

Regards
Shirley

7. Courteous:
Being courteous is of profound importance in a corporate setting. Individuals who work together
are not necessarily friends and therefore, to maintain a healthy working relationship, being
courteous is a necessity. Hidden insults and aggressive tones will only cause trouble among
individuals and result in reduced morale and productivity.

Bad example:
Hi Drew,

I really do not appreciate how your IT team ignores the requests of my team alone. My team is
an important function in this organization too and we have our own IT requirement. Can you
ensure that your team responds promptly to my team’s requests hereon?

Regards
Stanley

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