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    Quantitative Re-WPS Office

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    Kathlyn Placente
    Quantitative research is a structured method of collecting and analyzing data from different sources using computational, statistical, and mathematical tools. It aims to quantify problems and understand how prevalent they are by looking for results that can be projected to a larger population. In contrast, qualitative research explores causes of potential problems in a more open-ended way by interpreting verbal, behavioral or observational data subjectively. Both methods vary in their data collection, results, and other aspects. Quantitative research typically uses surveys and experiments to collect standardized data from samples, which is then analyzed using statistical tools to determine cause-and-effect relationships.

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    Quantitative Re-WPS Office

    Uploaded by

    Kathlyn Placente
    167 views2 pages
    Quantitative research is a structured method of collecting and analyzing data from different sources using computational, statistical, and mathematical tools. It aims to quantify problems and understand how prevalent they are by looking for results that can be projected to a larger population. In contrast, qualitative research explores causes of potential problems in a more open-ended way by interpreting verbal, behavioral or observational data subjectively. Both methods vary in their data collection, results, and other aspects. Quantitative research typically uses surveys and experiments to collect standardized data from samples, which is then analyzed using statistical tools to determine cause-and-effect relationships.

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    Quantitative research

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    Quantitative research is a structured method of collecting and analyzing data from different sources using computational, statistical, and mathematical tools. It aims to quantify problems and understand how prevalent they are by looking for results that can be projected to a larger population. In contrast, qualitative research explores causes of potential problems in a more open-ended way by interpreting verbal, behavioral or observational data subjectively. Both methods vary in their data collection, results, and other aspects. Quantitative research typically uses surveys and experiments to collect standardized data from samples, which is then analyzed using statistical tools to determine cause-and-effect relationships.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    167 views2 pages

    Quantitative Re-WPS Office

    Uploaded by

    Kathlyn Placente
    Quantitative research is a structured method of collecting and analyzing data from different sources using computational, statistical, and mathematical tools. It aims to quantify problems and understand how prevalent they are by looking for results that can be projected to a larger population. In contrast, qualitative research explores causes of potential problems in a more open-ended way by interpreting verbal, behavioral or observational data subjectively. Both methods vary in their data collection, results, and other aspects. Quantitative research typically uses surveys and experiments to collect standardized data from samples, which is then analyzed using statistical tools to determine cause-and-effect relationships.

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    Quantitative Research is a structured way of collecting and analyzing data obtained from different

    sources.

    Quantitative Research involves the use of computational, statistical, and mathematical tools to derive
    results.

    It is conclusive in its purpose as it tries to quantify the problem and understand how prevalent it is by
    looking for projectable results to a larger population.

    On the other hand, qualitative research is generally more explorative, a type of research that is
    dependent on the collection of verbal, behavioral or observational data that can be interpreted in a
    subjective manner. It has a wide scope and is typically used to explore the causes of potential problems
    that may exist. Qualitative research typically provides insights on several aspects of a marketing problem.
    It often either precede or be conducted after quantitative research, depending on the study’s objectives.

    Companies who use quantitative research rather than qualitative are typically looking to measure extent
    and looking for statistical results that are interpreted objectively. While the results of qualitative research
    can vary according to the skills of observer, the results of quantitative research are interpreted in an
    almost similar manner by all experts.

    Both types of research vary widely in not only their results, but all other aspects as well.

    While qualitative data provides a subjective overview of marketing problems, quantitative defines a
    structured cause-and-effect relationship between the problem and factors.

    One of the major differences in the two types of researches is the difference in the data collection
    method. Data collection is one of the most important aspects of the quantitative research process. Data
    collection involves having the researcher to prepare and obtain the required information from the target
    audience.

    Data preparation includes determining the objective of data collection, methods of obtaining
    information, and the sequence of data collection activities. One of the most important aspect in this
    process is selecting the right sample for data collection. The data is then carefully collected from only
    those people who are most relevant to the objectives of the study. Known as a target segment, this
    sample is a group of people who are similar across a variety of variables.
    The data collection tools for a quantitative research are surveys and experiments.

    Experiments can provide specific results regarding the cause-and-effect relationship of several
    independent or interdependent factors related to a particular problem.

    The most common approach to doing quantitative market research is a survey or questionnaire. Surveys
    can include interviews, which can be carried out using several different methodologies including face-to-
    face, telephone, online or computer assisted interviews.

    After data collection, another step is the data analysis process.

    The analysis of statistical data requires systematic tools and processes to be conducted. Many analytical
    tools exist such as independent sample t-tests, correlated t-tests, variance calculations, and regression
    analysis that can be used to derive results from the data.

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