The Evolution of Traditional to New Media  Printing Press using wood blocks (220 AD)

o Woodblock printing (or block printing) is a technique for

Evolution of Media printing text, images or patterns used widely throughout East
 Pre-Industrial Age Asia and originating in China in antiquity as a method of
 Industrial Age printing on textiles and later paper. As a method of printing
 Electronic Age on cloth, the earliest surviving examples from China date to
 New/Information Age before 220 AD.

Pre-industrial Age (Before 1700) Industrial Age (1700S to 1930S)

People discovered fire, developed paper from plants, and forged People used the power of steam, developed machine tools, established
weapons and tools with stone, bronze, copper and iron. iron production, and the manufacturing of various products (including books
through the printing press)
Example Forms of Media:
 Cave Paintings (35000 BC) Example Forms of Media:
o Cave or rock paintings are paintings painted on cave or rock  Printing Press for mass production (1900)
walls and ceilings, usually dating to prehistoric times. Rock o A printing press is a device for applying pressure to an inked
paintings have been made since the upper Paleolithic, 40, 000 surface resting upon a print medium (such as paper or cloth),
years ago. thereby transferring the ink.
 Clay Tablets in Mesopotamia (2400 BC)  Newspaper – The London Gazette (1740)
o In the Ancient Near East, clay tablets were used as a writing o The London Gazette is one of the official journals of record of
medium, especially for writing in cuneiform, throughout the the British government, and the most important among such
Bronze Age and well into the Iron Age. Cuneiform characters official journals in the United Kingdom, in which certain
were imprinted on a wet clay tablet with a stylus often made statutory notices are required to be published. The London
of reed. Gazette claims to be the oldest surviving English newspaper
 Papyrus in Egypt (2500 BC) and the oldest continuously published newspaper in the UK,
o Papyrus is a material similar to thick paper that was used in having been first published on 7 November 1665 as The
ancient times as a writing surface. It was made from the pith Oxford.
of the papyrus plant, Cyperus papyrus, a wetland sedge.  Typewriter (1800)
 Acta Diurna in Rome (130 BC) o Typewriters were a very good way to write books. Since
o Acta Diurna were daily Roman official notices assort of daily typewriters are not actually had written, writing a book does
gazette. They were carved on stone or metal and presented in not require the author to write books over and over again. This
message board in public places like the Forum of Rome. They was also a very good way to write letters before the telephone
were also called simply Acta. had been invented. Typewriters were much more comfortable
 Dibao in China (2nd Century) than writing in hand.
o Dibao. literally "reports from the [official] residences", were a  Telephone (1876)
type of publications issued by central and local governments o During the 1970s two independent inventors, Alexander Bell
in imperial China. While closest in form and function to and Elisha Grey, invented devices that could transmit sound
gazettes in the Western world, they have also been called electronically. Bell patented his invention first, but the battle
"palace reports" or "imperial bulletins". between inventors continued. However, Bell eventually won
 Codex in Mayan region (5th Century) this battle.
o Maya Codices are folding books written by the pre-Columbian o On June 2, 1875 Bell discovered that he could hear sound over
Maya civilization in Maya hieroglyphic script on a wire. Then on March 10, 1876 was able to speak through the
Mesoamerican bark paper. The folding books are the products instrument to Watson in another room saying the famous
of professional scribes working under the patronage of deities words "Mr. Watson -- come here -- I want to see you." This
such as the Tonsured Maize God and the Howler Monkey was the birth of the telephone.
Gods.  Motion Picture Photography/projection (1890)
 o Motion pictures were initially exhibited as a fairground Wozniak. The idea of selling the computer came from
novelty and developed into one of the most important tools of Wozniak's friend Steve Jobs.
communication and entertainment in the 20th century. Major o The Apple II is an 8-bit home computer and one of the world's
developments in motion picture technology have included the first highly successful mass-produced microcomputer
adoption of synchronized motion picture sound, color motion products, designed primarily by Steve Wozniak. It was
picture film, and the adoption of digital film technologies to introduced by Jobs and Wozniak at the 1977 West Coast
replace physical film stock at both ends of the production Computer Faire and was the first consumer product sold by
chain by digital image sensors and projectors. Apple Computer, Inc.
 Commercial Motion Pictures (1913)
 Motion Picture with Sound (1926) New/Information Age (1900S to 2000S)
 Telegraph & Punch Cards The Internet paved the way for faster communication and the creation
o Developed in the 1830s and 1840s by Samuel Morse (1791 - of the social network. People advanced the use of microelectronics with the
1872) and other inventors, the telegraph revolutionized long- invention of personal computers, mobile devices, and wearable technology.
distance communication. It worked by transmitting electrical Moreover, voice, image, sound and data are digitalized. We are now living in
signals over a wire laid between stations. the information age.

Electronic Age (1930s to 1980s) Web Browsers:

The invention of the transistor ushered in the electronic age. People  Mosaic (1993)
harnessed the power of transistors that led to the transistor radio, electronic o NCSA Mosaic, or simply Mosaic, is the web browser that
circuits, and the early computers. In this age, long distance communication popularized the World Wide Web and the Internet. The
became more efficient. browser was named for its support of multiple internet
protocols. Mosaic was the first browser to display images
Example Forms of Media: inline with text instead of displaying images in a separate
 Transistor Radio window. While often described as the first graphical web
o A transistor radio is a small portable radio receiver that uses browser, Mosaic was preceded by WorldWideWeb, the lesser-
transistor-based circuitry. Following their development in known Erwise and ViolaWWW.
1954, made possible by the invention of the transistor in 1947,  Internet Explorer (1995)
they became the most popular electronic communication o Internet Explorer is a series of graphical web browsers
device in history. developed by Microsoft and included in the Microsoft
 Television (1941) Windows line of operating systems, starting in 1995. It was
o The First Electronic Television was invented in 1927. The first released as part of the add-on package Plus! for Windows
world’s first electronic television was created by a 21 year old 95 that year. Wikipedia
inventor named Philo Taylor Farnsworth. That inventor lived
in a house without electricity until he was age 14. Oct 23, 2018. Blogs:
 Large Electronic Computers / Mainframe computers – i.e.  Blogspot (1999)
IBM 704 (1960) o Blogspot is a Google Product used to create weblogs. You can
o Mainframe computers or mainframes (colloquially referred to create 100 different free blogs from one google account using
as "big iron") are computers used primarily by large Blogger. Blogspot what you write your emotions, thoughts in
organizations for critical applications; bulk data processing, your blog.
such as census, industry and consumer statistics, enterprise  Wordpress (2003)
resource planning; and transaction processing. o WordPress (WordPress.org) is a free and open-source content
 OHP, LCD Projectors management system (CMS) based on PHP & MySQL.(41
o Apple Computer 1, also known later as the Apple l, or Apple-I, Features include a plugin architecture and a template system.
is a desktop computer released by the Apple Computer It is most associated with blogging but supports other types of
Company in 1976. It was designed and hand-built by Steve web content including more traditional mailing lists and
forums, media galleries, and online stores.
Social Network: o You Tube is an American video-sharing website
 Friendster (2002) headquartered in San Bruno, California. Three former PayPal
o Friendster was a U.S. social networking site based in employees—Chad Hurley, Steve Chen, and Jawed Karim—
Mountain View, CA, founded in 2003 by Jonathan Abrams. created the service in February 2005. Google bought the site
The company was sold in 2015 and became a social gaming in November 2006 for US$ I .65 billion; YouTube now
site based in Kuala Lumpur, Malaysia. It was originally a operates as one of Google's subsidiaries.
social networking service website.
 Multiply (2003) Augmented Reality/ Virtual Reality
o Multiply was a social networking service with an emphasis on Virtual reality is a simulated experience that can be similar to or
allowing users to share media - such as photos, videos and completely different from the real world. Applications of virtual reality can
blog entries - with their "real- world" network. The website include entertainment and educational purposes. Other, distinct types of VR
was launched in March 2004 and was privately held with style technology include augmented reality and mixed reality. Wikipedia
backing by VantagePoint Venture Partners, Point Judith
Capital, Transcosmos, and private investors. Multiply had Video Chat:
over 11 million registered users. The company was  Skype (2003)
headquartered in Boca Raton, Florida but moved to Jakarta, o Skype is a telecommunications application that specializes in
Indonesia early in 2012 and recently announced intentions to providing video chat and voice calls between computers,
switch to e-commerce, dropping the social networking aspect tablets, mobile devices, the Xbox One console, and
entirely. smartwatches via the Internet. Skype also provides instant
 Facebook (2004) messaging services. Users may transmit text, video, audio and
o Facebook, Inc. is an American online social media and social images.
networking service company based in Menlo Park, California.
It was founded by Mark Zuckerberg, along with fellow Search Engines:
Harvard College students and roommates Eduardo Saverin,  Google (1996)
Andrew McCollum, Dustin Moskovitz and Chris Hughes. It is o Google LLC is an American multinational technology
considered one of the Big Four technology companies along company that specializes in Internet-related services and
with Amazon, Apple, and Google. products, which include online advertising technologies,
 Instagram search engine, cloud computing, software, and hardware. It is
o Instagram is a photo and video-sharing social networking considered one of the Big Four technology companies,
service owned by Facebook, Inc. It was created by Kevin alongside Amazon, Apple and Facebook.
Systrom and Mike Krieger, and launched in October 2010  Yahoo (1995)
exclusively on iOS.
Portable Computers:
Microblogs: A portable computer is a personal computer that is designed to be
 Twitter (2006) easily transported and relocated, but is larger and less convenient to transport
o Twitter is an American online microblogging and social than a notebook computer. The earliest PCs designed for easy transport were
networking service on which users post and interact with called portables. As the size and weight of most portables decreased, they
messages known as "tweets". Tweets were originally restricted became known as laptop computer and later as notebook computer.
to 140 characters, but on November 7, 2017, this limit was  Laptops (1980)
doubled to 280 for all languages except Chinese, Japanese,  Netbooks (2008)
and Korean.  Tablets (1993)
 Tumblr (2007) o In 1993, The IBM releases the ThinkPad, IBM’s first
commercialized portable tablet computer product available to
Video: the consumer market, as the IBM ThinkPad 750P and 360P.
 Youtube Smartphones, Wearable Technology, Cloud and Big Data