LOOKING FORWARD: EFFECTS OF SKIN WHITENING

INDUSTRY TO SENIOR HIGH SCHOOL STUDENTS’

PERCEPTIONS TOWARD BEAUTY

A Practical Research Proposal

Presented to the Senior High School Department

In Partial Fulfilment of
The Requirements for the Senior High School
STEM Track

Submitted by:
CENTENO, JOAN MAY A.
CRUZ, RONNIELLA DIANE S.
FLORES, MARK JERIC G.
MALLARI, DIANA JEAN M.
MINA, KRISTAL LYN M.
12 – Our Lady of Fatima

Submitted to:
Ms. Princess S. Viray
Teacher

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LOOKING FORWARD: EFFECTS OF SKIN WHITENING INDUSTRY TO SENIOR
HIGH SCHOOL STUDENTS’ PERCEPTIONS TOWARD BEAUTY

Centeno, Joan May A.

Cruz, Ronniella Diane S.
Flores, Mark Jeric G.
Mallari, Diana Jean M.
Mina, Kristal Lyn M.

INTRODUCTION

Skin whitening product industry is known and trendy specifically in the

Philippines. Most Filipinas will do everything just to achieve that whiter and fairer skin,
because they think they are prettier with light complexion. They believe that regular use
of skin whitening products makes them more attractive. Some whitening products are
skin bleaching soaps that are used to whiten your skin, but some people are against
using skin bleaching because they found out that it is not working when the sun
interacts with your skin. Dermatologists say that using bleaching to whiten your skin is
illegal and not advisable because it makes your skin darker and it looks like burned skin
through the skin. Women are so obsessed with different kinds of whitening products,
especially teenagers, because they think it will boost their confidence. Students,
especially college, are becoming more conscious about how they look and about the
shade of their skin. 70% of students have a fair-skin toned and they want to look
whiter, because they think that women with whiter skin are more attractive and
beautiful.
Skin whitening products become trends in different countries nowadays. Most
women use many whitening agents as well as men. They feel the satisfaction in their
self-appearance that makes them beautiful. Many industries exported skin whitening
products, then they advertised it by beautiful impact to the people. They explained to
people that whenever they use skin whitening products, they become more beautiful.
There are women that are being influenced by the different advertisements and even on
the people that they idolized on having a perfect white skin, believing that they will

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achieve the same skin tone with person that advertised the said product. Many shops
and stalls had filled whitening products that are being advertised by popular artists and
the result is the selling out instantly. Some company are also taking their skin whitening
products to online market because some people are demanding to this kind of whitening
agents. Cosmetic products became famous because of some entrepreneurs who
introduced to products to them and others are implementing the food-skin products to
the markets. Food-skin products have some benefits especially on the body. It nourishes
the body at the same time it whitens the skin.
There are lots of skin whitening products that you can buy on supermarkets and
drugstores. Thousands of teens, both women and men, made skin whitening agents
market success. Glutathione capsules should not be marketed as drugs or cosmetic, but
most of them still use this process. They will do anything whatever it takes just to
achieve what they want. Also on the other side, some women are still concerned about
the effects of some whitening products, both good and bad.
All cosmetic procedures have some level risks. Cosmetic surgery has greater risks
than non-surgical procedures. An independent review in 2013 marked the serious
concerns about cosmetic procedures industries. The government welcomed the review
and accepted most of the recommendations to ensure patients safety. Many more
rejected the industry’s message that women cannot succeed in their careers or their
love lives without altering the physical image.
There are more than 30 whitening soaps that are available in major and minor
outlets, and they are all competing to gain the attention of the customers. It depends on
how they advertised their product to be noticed by their consumer. Having a good
service to your customers is having a good result and feedback on your products.
The skin whitening industry made a large amount of money through producing
pills that focuses on helping to have a whiter skin. People are still in favour on trying
lightening pills. The usual reason is that people always like to have faster results that
becomes the main reason is that they are becoming more desperate on having faster
results than others. Several individuals have reasons to have lighter skin. There are
individuals that like the feature with the reason of one thing to blend in with the persons
that they are around most of the time. Others think that having lighter skin is more

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attractive compared to darker skin tone; however it depends on the individual’s
preference.
The purpose of this study is to know the perceptions of the students on the
whitening product industry toward beauty. The researchers want to know the effects of
having a whiter skin tone on their level of performance, level of confidence, popularity,
satisfaction, insecurities as a student. They feel that they are more attractive and
popular when they have a whiter skin. Their insecurities about other people will vanish.
Although there are a lot of process on how to achieve whiter skin, they only have one
goal that they want to achieve and that is to have a whiter skin tone.

With this intention, this study was conducted to identify and emphasize the
effects of skin whitening industry to the perceptions of University of the Assumption
Senior High School on the academic year 2017-2018 toward beauty. Specifically, the
researchers sought to answer the following questions: What are the Whitening products
they have been used soap, lotion, cream, pills and injections; The effects of the skin
whitening industry on the perceptions toward beauty of the respondents pertaining to
level of confidence, popularity, satisfaction, insecurities, attractiveness, level of
performance, gaining attention; and gaining new friends.

This study focused on how the effects of skin whitening industry affects the
perceptions of University of the Assumption Senior High School on the academic year
2017-2018 toward beauty.
The Senior High School students’ usage of skin whitening products refers to how
they feel when they achieved white and fair skin. Skin whitening products were chosen
because of the increasing number of people, across the Philippines, that were using skin
whitening products especially teenagers.

This was limited only to Senior High School students under STEM, ABM, and
HUMSS/GAS strand which usually gave attention to their skin.

This study will have a critical role into helping the Senior High School students
for them to have a broader and deeper understanding regarding skin whitening product

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industry specifically on their perceptions toward beauty. It will clear out the facts from
the general truth that the students have made up – ultimately leading to a better handle
of using whitening products. It will also help the students to spread the use of whitening
product, either reducing or having a better coping mechanism upon their perception
towards beauty. Lastly, the student will express themselves with their reasons on using
whitening products. This helped the parents realize that the perceptions that their
children have should not be taken lightly. It will motivate them to help their children
boost their self-confidence, giving the students the extra support that they need. Finally,
it will improve the parents’ awareness to their children, rest assured of what are the
effects of the skin whitening industry to their children’s perceptions toward beauty. This
study gave lots of benefit to the businessmen and businesswomen that sell whitening
products and they will know the probability of their products, if it will be trendy to their
customers. The benefits of this study will have a huge impact on the skin whitening
product industry because they will know the feedbacks and results of their products to
their customers. This also gave benefits to the advertisers, their advertisement
companies or agencies, to persuade more people to buy their skin whitening products
that will be acknowledged by their customers and will be known by the public. The
advertisement will be more aligned to the perception of the people who believes with
the power of the products that they are promoting.

Hypothesis

Ho: There is no significant effect of skin whitening industry to the perceptions of

University of the Assumption Senior High School on the academic year 2017 - 2018
toward beauty.

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Review of Related Literature and Studies

Young people embrace skin whitening products nowadays. They are into lots of
varieties of soaps, lotions, creams, pills and scrubs that are placed in the beauty aisle of
every supermarket and other cosmetic stores. There are celebrities out there from the
advertisements on magazines, on the newspapers’ classified ads, on the brochures and
pamphlets, on billboards and on televisions – all declaring and broadcasting the benefits
of lighter colored skin. Surely, youngsters have their own reasons why they choose to
use skin whitening products.

The work done by Tan (2012) explains the skin lightening is a settled system and
large portions of the dynamic fixings found in business helping creams have been
effectively utilized by dermatologist to treat hyperpigmentation. In spite of rising wages
in Asia, many individuals cannot, in any case, stand to by the items offered by
dermatologists. Yet at the same time, they can have different options, the over-the-
counter moisturizers and creams are reasonable. On one side of the open deliberation,
faultfinders have blamed the restorative business for pandering into generalizations
about race, rank, and sex. On the opposite side, the general population who utilize skin-
helping items guarantees that faultfinders are being two-faced when they hammer the
business.

On the article of Pri’s the World (2009), it was mentioned that in America, it may
have a reaffirmed that the color of the person’s skin should not matter. Across Asia, the
color of the skin matters a lot. There are a lot of Asians that pays a lot of money to
achieve the skin color they want to get. The research done by Wray (2015) said that
China had the largest market in both cases that belongs to whitening sub-sector across
two categories, namely anti-ageing and facial mask. Asian countries are mentioned in a
high percentage of whitening market. The skin whitening product where differs from
country to country around Asian.

Chase (2017) trusts that every corrective system conveys some level of dangers.
Corrective surgery has more serious hazard than non-surgical methods. Worryingly, this
comes when a free audit in 2013 featured genuine worries about the corrective methods
businesses. The legislature respected the survey and acknowledged the greater part of

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the suggestions to guarantee understanding security. Changes are currently being
made.

According to INQUIRER.net, (2015), most Filipina will likely effectively

accomplish that whiter and more pleasant skin. They imagine that ladies with light
composition are prettier. Notwithstanding, individuals should realize that not all that
they apply on their bodies is great and valuable, in some cases it can cause hurt on their
skin. Pharmaceuticals have exploited this undying fixation of men and ladies to resist
maturing and remain alluring. Kojie-san, the pioneer in kojic cleanser, is presumably the
best brightening cleanser accessible in practically every grocery store today. Kojie-san
has demonstrated its viability in helping the skin. The study of Mire (2012) explains that
the beautifier firms are seeing the change on men and ladies that are taking some skin
brightening items in Asia especially in Japan and China. A few organizations are
additionally taking their skin brightening items to online market since a few people are
requesting to this sort of brightening specialists. Beauty care products items ended up
noticeably renowned due to a few business visionaries that acquainted with them and
others are actualizing the sustenance skin items to the business sectors. Nourishment
skin items have a few advantages particularly on the body. It sustains the body in the
meantime it brightens the skin.

Lasco (2016) found out that whitening products are also trendy among men,
specifically in Asia-pacific alone. The male cosmetic industry was a booming potential
among Asian men, and a lot of people have different view in the skin color of every
people. Spainhour (2014) legitimizes that men's healthy skin needs are distinctive to
ladies, in light of the fact that their skins are thicker. It is 25% mastermind and
specialists likewise discovered that men require items can infiltrate their scholar skin to
have an impact. What's more, most particularly, male skin is less delicate and less
inclined to contaminations. It can deal with more grounded solutions for skin helping.
For the most part of men having an issue about their face, they more often than not
encounter in effectively getting of soil as it moves toward becoming pimples. Pimples
caused by inordinate oil, dull blotches from sun harm, and notwithstanding maturing
influence the male skin. Skin specialists are advancing many skin brightening operators
with get off the earth. Numerous men, likewise, are inquisitive about their healthy skin

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schedule. They also utilize skin brightening that makes them look new and give them
more certainty.

As indicated by Sonthalia et al., (2016) glutathione is a low sub-atomic weight

thiol-tripeptide that plays an unmistakable capacity in keeping intracellular redox
adjusts. Notwithstanding its perfect cancer prevention agent homes, the innovation of
its antimelanogenic homes has prompted its advancement as pores and skin-helping
operator. It is broadly utilized for this sign in some ethnic populaces. In any case, there
is a division between evidence to help its viability and insurance. The buildup around its
depigmentary homes can be a promoting contrivance of pharma-cosmeceutical
organizations. This appraisal has some expertise in the various elements of glutathione:
its digestion, component of activity, and the logical proof to assess its adequacy as a
systemic skin-helping operator. According to Couteau et al., (2016), skin helping items
have been utilized for a very long time for Asian countries, where ladies are being
fixated of the skin brightening items particularly the general population who uncover
themselves exorbitantly into the sun and create skin spot as a result. The charm pale
composition is not new any longer. Many specialists have been inquiring about into this
subject, and proposing some fluctuated methodology to wipe out these unattractive
imprints.

An exploration by Hoskins (2014) assesses the possibility that white skin

influences individuals mentally. It influences the certainty level of kid and they feel
unacceptable. The beautifying agents industry has generally depended on persuading
individuals that they are fragmented without a specific item. However, not at all like
make-up or fake tan, and so skin brightening creams construct excellence in light of
racial chain of command, energizing bigotry and causing genuine social damage.
Mendoza (2014) expressed that skin brightening is a major and blasting industry in
many creating nations. They look at whether government mediation is vital and more
productive than advertise driven methodologies in tending to the well-being dangers and
damages related with skin brightening. Skin brightening fame owes for the most part to
post-pilgrim, disguised bigotry.

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Conceptual Framework

This study attempted to determine the effects of skin whitening industry to

Senior High School’s perceptions toward beauty by using the predictor - criterion model
that showed the possible outcome of our study; the skin whitening products has a lot of
benefits nowadays, because it has a huge impact to the industries. The presence or
looks is important to somebody that relay on their appearance to boost their level of
confidence, they want to achieve the skin-color of the people’s desire. In buying the skin
whitening products, many people spend huge amount of money to gain and achieve the
skin color that they want and gave them the satisfaction of beauty.

level of confidence, level of performance,

satisfaction,

attractiveness,

insecurities,

popularity, gaining attention; and gaining new friends.

Perceptions toward beauty

Effects of skin whitening

 Insecurities
industry:
 attractiveness

 spending more money  boosts level of confidence; and

 achievement on your  satisfaction

physical appearance  popularity

 failure on your expected

outcome

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