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    Khaadi 102

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    Chaudhry Muhammad Ali
    Khaadi is a Pakistani brand that sells a wide range of clothing and other products both in Pakistan and abroad. It has a strong brand name in Pakistan but also sees opportunities for growth internationally through e-commerce and exploring new markets. Dawlance is another leading Pakistani brand that manufactures home appliances both domestically and in other countries like the Middle East. It has a strong distribution network in Pakistan but also faces challenges like increased costs and technological competition from multinational brands. Both companies see opportunities for growth by expanding their international online presence and understanding cultural factors in different markets.

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    Khaadi 102

    Uploaded by

    Chaudhry Muhammad Ali
    236 views2 pages
    Khaadi is a Pakistani brand that sells a wide range of clothing and other products both in Pakistan and abroad. It has a strong brand name in Pakistan but also sees opportunities for growth internationally through e-commerce and exploring new markets. Dawlance is another leading Pakistani brand that manufactures home appliances both domestically and in other countries like the Middle East. It has a strong distribution network in Pakistan but also faces challenges like increased costs and technological competition from multinational brands. Both companies see opportunities for growth by expanding their international online presence and understanding cultural factors in different markets.

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    comparison between khadii and dawlance

    Original Title

    khaadi 102

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    Khaadi is a Pakistani brand that sells a wide range of clothing and other products both in Pakistan and abroad. It has a strong brand name in Pakistan but also sees opportunities for growth internationally through e-commerce and exploring new markets. Dawlance is another leading Pakistani brand that manufactures home appliances both domestically and in other countries like the Middle East. It has a strong distribution network in Pakistan but also faces challenges like increased costs and technological competition from multinational brands. Both companies see opportunities for growth by expanding their international online presence and understanding cultural factors in different markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    236 views2 pages

    Khaadi 102

    Uploaded by

    Chaudhry Muhammad Ali
    Khaadi is a Pakistani brand that sells a wide range of clothing and other products both in Pakistan and abroad. It has a strong brand name in Pakistan but also sees opportunities for growth internationally through e-commerce and exploring new markets. Dawlance is another leading Pakistani brand that manufactures home appliances both domestically and in other countries like the Middle East. It has a strong distribution network in Pakistan but also faces challenges like increased costs and technological competition from multinational brands. Both companies see opportunities for growth by expanding their international online presence and understanding cultural factors in different markets.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Submitted to: Sir Mohsin

    Submitted by: Umair Farooq

    Muhammad Ali

    Roll no: 16400920-163

    16400920-165

    Name of bussines is khaadi. The products which is sell are in wide range such as kids cloths coushion
    covers bathroom casual cloths formal cloths. The products of khadi sold in Pakistan are beauty pruducts
    such as khadi natural herbal amla bhringraj shampoo, khadi herbal amla and reetha shampoo etc. Cloths
    such as digital printed kurta , embroidered kurta etc. Khaadi products sold in UAE are Etheric shikakai
    powder-herbal shampoo, Khaas semi formal cloths , semi formal kurta , embroidered cambric kurta ,
    embroidered stole. SWOT analysis of khadi in Pakistan strengths: has personal service, customer
    enquiry, brand name. Weakness : lots of competitors, cost structure. Opportunities : e commerce, new
    markets to explore. Threats : price, cloths stain easily. Pest analysis. Political. Democratic representative,
    stable foreign policy, involvement in many global innitiaves. ECONOMICS: service sector contribution is
    66%of gdp , Free trade agreements. SOCIAL: there is a large gap in different social classes.
    TECHNOLOGY: a lot of progress in Research and development, increase in the numbers of scientist. Main
    Competitors of Khaadi Motifz which is lead by ceo Hassan Ahmed Khan. In order to improve khadi it
    must start to expand internationally which can be done by fully utilizing the internet presence it has,
    promoting its cloths and other products at international stage , rise the quality of its products. In
    conclusion khaadi is one of the leading brands in textile industry of Pakistan with a wise base of products
    to sell, it has an increasing amount of presence in other nations such as UAE and USA however as khaadi
    was found in 1998 its still quite a new business and therefore has room to grow at both international
    and national level.

    Dawlance is a business that is proficient in the production of home appliances in Pakistan and abroad. Its
    products include refrigerators and freezers in Pakistan and middle east(Dubai). Swot analysis of
    dawlance. STRENGTH: Has good distribution channel in Pakistan(16 in total), it has very talented staff,
    low turn over, exceptional performance and product quality. WEAKNESS: increased losses due to
    increase in wage rate, motivation levels of managers is low, high technological competition from multi
    national companies. OPPORTUNITIES: has the potential to expand through online branding, no online
    competition in Pakistan. THREATS: no proper scanning and security process, high tax rates, low barriers
    to entry. PEST analysis: Political: dawlance needs to look very carefully at the government policies
    regarding import and export and tax rates(mostly rising). ECONOMICAL: Due to rising income of people
    dawlance has the opportunity to rise its market share and presently has a huge contribution in nations
    GDP. SOCIAL: dawlance needs to understand the social patterns of Pakistani people and introduce
    designs that are socially acceptable by people. TECHNOLOGICAL: Dawlance should try to switch to more
    modern procedures in the production of its appliances and s its operations are in a few countries its easy
    to focus R&D. Dawlance competitors are orient, PEL, Sony, LG. In conclusion dawlance is one of the
    leading home appliance brands in Pakistan with a proven manufacturing capabilities and has good
    finance.

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