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GL BAJAJ INSTITUTE OF MANAGEMENT AND

RESEARCH

Management of Technology, Innovations and Change


ASSIGNMENT
BATCH: 2018-20

Submitted To: Submitted By:


Dr. Arvind Bhatt Archita
Roll No. GM18051
GL BAJAJ INSTITUTE OF MANAGEMENT AND
RESEARCH

Management of Technology, Innovations and Change


ASSIGNMENT
BATCH: 2018-20

Submitted To: Submitted By:


Dr. Arvind Bhatt Anant Mishra
Roll No. GM18034
Section A
GL BAJAJ INSTITUTE OF MANAGEMENT AND
RESEARCH

Sales and Distribution Management


ASSIGNMENT
BATCH: 2018-20

Submitted To: Submitted By:


Mr. Atul Arora Archita
Roll No. GM18051
Section A
GL BAJAJ INSTITUTE OF MANAGEMENT AND
RESEARCH

Sales and Distribution Management


ASSIGNMENT
BATCH: 2018-20

Submitted To: Submitted By:


Mr. Atul Arora Anant Mishra
Roll No. GM18034
Section A
GL BAJAJ INSTITUTE OF MANAGEMENT AND
RESEARCH

Art of Self Branding for Successful Corporate Inning


(SSP-4)
ASSIGNMENT
BATCH: 2018-20

Submitted To: Submitted By:


Dr. Terjani Goyal Archita
Roll No. GM18051
Section A
GL BAJAJ INSTITUTE OF MANAGEMENT AND
RESEARCH

Art of Self Branding for Successful Corporate Inning


(SSP-4)
ASSIGNMENT
BATCH: 2018-20

Submitted To: Submitted By:


Dr. Terjani Goyal Anant Mishra
Roll No. GM18034
Section A
GL BAJAJ INSTITUTE OF MANAGEMENT AND
RESEARCH

Talent Acquisition, Retention and Engagement


ASSIGNMENT
BATCH: 2018-20

Submitted To: Submitted By:


Dr. Terjani Goyal Archita
Roll No. GM18051
Section A
Topic: Talent Acquisition via Social Media Marketing

United Parcel Service (UPS) is an American multinational package delivery and supply chain
management company. The social recruiting strategies in United Parcel Service (UPS) focus
in hiring the best talent across the globe.

UPS, with 395,000 employees, recruits about 75 percent of its annual hires—primarily entry-
level workers—between October and December for its busy holiday season. In 2009, it hired
19 job candidates using social and mobile media; in 2013, it hired 24,475 candidates through
these methods. By the end of 2014, the company expects to exceed 30,000 hires using these
tools.

With a presence in more than 220 countries and territories across the globe, UPS’s hiring
requirement was always huge; it required part-time and full-time employees, especially
during the holiday season. This need led to its adopting recruiting strategies which could
target a wider pool of candidates but at a lower cost. So in 2009, the company launched a
mobile recruitment strategy. Its career website, UPSJobs.com, which the company introduced
in 1999, became mobile-friendly in 2010, allowing job seekers to use handheld devices to
search the site and watch videos. The entire application process was made mobile-friendly in
2012. In this direction, UPS shifted through various programs and campaigns on social
media, the company started addressing and attracting fresh talent.

PROCESS:

The Talent Acquisition Social Media Specialist creates and curates content through graphic
design and video production/editing, which is used across multiple social media platforms
and the UPS jobs employment website. He works well under pressure in an ever-changing
environment. The Social Media Specialist is well organized, with the ability to work
independently, and plan and execute projects with minimal supervision. He does not only
possess relevant technical skills, but also possess soft-skills required to interact with both
internal and external customers on a daily basis.

Then the Media Specialist reviews resumes, conducts HR fit phone interviews, and presents
potential best-fit candidates to the hiring manager for consideration. They actively sources
candidates to ensure requisition needs are promptly filled with quality hires. The Talent
Acquisition Recruiter monitors employment processes to ensure legal compliance, and makes
recommendations for process improvements. Then he sources and recruits candidates using a
variety of outlets, such as job postings and social media, while targeting ideal candidates for
the job.

The Talent Acquisition Recruiter develops relationships with prospective talent, and creates
and manages talent pipelines for various positions.
Screenshot of Summary of my LinkedIn Profile (Archita Chikersal):
Screenshot of Summary of my LinkedIn Profile (Anant Mishra):

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