Data Visualization

Description of Slide 9, 10 and 11 of presentation 1(data)

Slide:-9 and 10

Slide:-11
Data visualization is the presentation of data in a pictorial or graphical format. It
enables decision makers to see analytics presented visually, so they can grasp difficult
concepts or identify new patterns. With interactive visualization, you can take the
concept a step further by using technology to drill down into charts and graphs for
more detail, interactively changing what data you see and how it’s processed
Steps involved:-
 First we will clean the data, then transform and then analysis the data finally visualize
the data. In case, realising it is not quite right then going back in loop and cleaning
back the data

Why is data visualization important?

Being able to visualize the data is important today, and it’s going to be even more
important going forward. Executives are demanding more visualization tools to help
them support their insight and analysis and also to accelerate their understanding of
the key business drivers.

And data visualization is going to change the way our analysts work with data. They’re
going to be expected to respond to issues more rapidly. And they’ll need to be able to
dig for more insights – look at data differently, more imaginatively. Data visualization
will promote that creative data exploration.

Because of the way the human brain processes information, using charts or graphs to
visualize large amounts of complex data is easier than poring over spreadsheets or
reports. Data visualization is a quick, easy way to convey concepts in a universal
manner – and you can experiment with different scenarios by making slight
adjustments.

Data visualization can also:

 Identify areas that need attention or improvement.

 Clarify which factors influence customer behaviour.

 Help you understand which products to place where.

 Predict sales volumes.

Data visualization is going to change the way our analysts work with data. They’re going to be
expected to respond to issues more rapidly. And they’ll need to be able to dig for more insights
– look at data differently, more imaginatively. Data visualization will promote that creative data
exploration.
How Is It Being Used?

Regardless of industry or size, all types of businesses are using data visualization to
help make sense of their data. Here’s how.

1)Comprehend information quickly

By using graphical representations of business information, businesses are able to

see large amounts of data in clear, cohesive ways – and draw conclusions from that
information. And since it’s significantly faster to analyze information in graphical format
(as opposed to analyzing information in spreadsheets), businesses can address
problems or answer questions in a more timely manner.

2) Identify relationships and patterns

Even extensive amounts of complicated data start to make sense when presented
graphically; businesses can recognize parameters that are highly correlated. Some of
the correlations will be obvious, but others won’t. Identifying those relationships helps
organizations focus on areas most likely to influence their most important goals.

3)Pinpoint emerging trends

Using data visualization to discover trends – both in the business and in the market –
can give businesses an edge over the competition, and ultimately affect the bottom
line. It’s easy to spot outliers that affect product quality or customer churn, and address
issues before they become bigger problems.

4)Communicate the story to others

Once a business has uncovered new insights from visual analytics, the next step is to
communicate those insights to others. Using charts, graphs or other visually impactful
representations of data is important in this step because it’s engaging and gets the
message across quickly.

Laying the groundwork for data visualization

Before implementing new technology, there are some steps you need to take. Not only
do you need to have a solid grasp on your data, you also need to understand your
goals, needs and audience. Preparing your organization for data visualization
technology requires that you first:
 Understand the data you’re trying to visualize, including its size and cardinality (the
uniqueness of data values in a column).

 Determine what you’re trying to visualize and what kind of information you want to
communicate.

 Know your audience and understand how it processes visual information.

 Use a visual that conveys the information in the best and simplest form for your audience.

Once you've answered those initial questions about the type of data you have and the
audience who'll be consuming the information, you need to prepare for the amount of
data you'll be working with. Big data brings new challenges to visualization because
large volumes, different varieties and varying velocities must be taken into account.
Plus, data is often generated faster that it can be managed and analyzed.

There are factors you should consider, such as the cardinality of columns you’re trying
to visualize. High cardinality means there’s a large percentage of unique values (e.g.,
bank account numbers, because each item should be unique). Low cardinality means
a column of data contains a large percentage of repeat values (as might be seen in a
“gender” column).

Deciding which visual is best

One of the biggest challenges for business users is deciding which visual should be
used to best represent the information. SAS Visual Analytics uses intelligent
autocharting to create the best possible visual based on the data that is selected.

When you’re first exploring a new data set, autocharts are especially useful because
they provide a quick view of large amounts of data. This data exploration capability is
helpful even to experienced statisticians as they seek to speed up the analytics
lifecycle process because it eliminates the need for repeated sampling to determine
which data is appropriate for each model.
Will data visualization change the way we interact with data?

Absolutely. Analysts will be looking for deeper insights within the data. And the tools
will enhance an executive’s ability to access data and its insights more directly.

Data visualization tools

Today's data visualization tools go beyond the standard charts and graphs used in
Excel spreadsheets, displaying data in more sophisticated ways such as infographics,
dials and gauges, geographic maps, sparklines, heat maps, and detailed bar, pie and
fever charts. The images may include interactive capabilities, enabling users to
manipulate them or drill into the data for querying and analysis. Indicators designed to
alert users when data has been updated or predefined conditions occur can also be
included.

Most business intelligence software vendors embed data visualization tools into their
products, either developing the visualization technology themselves or sourcing it from
companies that specialize in visualization.

Refer the Link given below to find more about tools for data visualization

http://www.creativebloq.com/design-tools/data-visualization-712402

http://www.webdesignerdepot.com/2009/06/50-great-examples-of-data-visualization/