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Digital Marketing: Google Trends

Digital marketing utilizes digital channels like the internet and mobile to promote products and services at a low cost. RankBrain is Google's machine learning algorithm that teaches itself to provide more relevant search results by analyzing user data and signals. It considers factors like location and personalization to better understand search intent. Various tools are used for digital marketing, including Google Trends which shows search volumes, Ahrefs which identifies backlinks and competitors, and Google Analytics which provides website traffic statistics. These tools help digital marketers target audiences, improve search rankings, and analyze engagement.

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Sai Swarup
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72 views3 pages

Digital Marketing: Google Trends

Digital marketing utilizes digital channels like the internet and mobile to promote products and services at a low cost. RankBrain is Google's machine learning algorithm that teaches itself to provide more relevant search results by analyzing user data and signals. It considers factors like location and personalization to better understand search intent. Various tools are used for digital marketing, including Google Trends which shows search volumes, Ahrefs which identifies backlinks and competitors, and Google Analytics which provides website traffic statistics. These tools help digital marketers target audiences, improve search rankings, and analyze engagement.

Uploaded by

Sai Swarup
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Digital Marketing

Digital marketing is the process of promoting products and services using digital distribution
channels such as the internet, mobile, and other consumer interactive channels. The
fundamental advantage of this form of advertising lies in its low-cost model.

RankBrain

RankBrain is a component of Google’s center algorithm which makes use of Machine learning
(the ability of machines to train themselves from data inputs) to decide the maximum relevant
results to search engine queries. Pre-RankBrain, Google utilized its set of rules to determine
which results from exploring fora given query. Post-RankBrain, it is believed that the search
now goes via an interpretation version which can follow possible elements like the location
of the searcher, personalization, and the phrases of the query to determine the searcher’s
real intent. By discerning this actual cause, Google can supply more relevant effects.

The machine learning of RankBrain is what sets it apart from other updates. To “teach” the
RankBrain algorithm to analyze and produce useful search results, Google first “feeds” it data
from different sources. The algorithm then takes it from there, calculating, analyzing, and
teaching itself over time with a variety of signals to different results and to order search
engine rankings based on these calculations.

Different types of tools used for Digital Marketing


Google Trends

Google Trends is a search trend that shows how frequently given search information is entered
into Google’s search engine relative to the site’s total search volume over a period of time.

Objective - Its give information about what people are searching for.

Assumption- This helps digital marketers to choose the right way or path to target the audience
by focusing on the trending topics in the Digital World.

AHREF

AHREF is a research tool which shows all the keywords that brought traffic to competitors
website and also show website which is linked to the competitors and boost their positions in
search engine. Provides Automatic Report the tracks of our website backlinks and ranking
improvement. It will help to figure what exactly needs to be done to outrank the competitors

Objective- To show why our competitors are outranking our website and what to do about it.

Assumption- Ahref is a tool which makes a life of a digital marketer easier in terms of ranking
higher in the search engine but the question arises what if our competitors do the same.
Google Analytics

Google Analytics is a web analytics service offered by Google that monitors, analyze, and
reports website traffic, which shows statistical data of the visitors.

Objective- To track and analyze the traffic of the website.

Assumption- Without Statistical Data of visitors, it's like driving a car without any destination.

Slack

Slack helps to centralize all your notifications, from sales to tech support, social media and
more, into one searchable place where your team can discuss and take action on each

Objective- to integrate and centralized the online social platforms

Assumption- It's complicated to manage different platforms at different places. To simplify


the platform management, slack helps us to make decisions in one platform.

Buzzsumo

Buzzsumo is a tool for content discovery. It will analyze a specific topic or competitor that
you give it and tell you the content that performs best.

Objective- to provide best content to the users to perform well.

Assumption- Content is thing which engages the visitors in social platforms, therefore, best
content can attract more people.

Facebook audience Insights

Facebook has one of the best targeting ad systems that has ever been built since it has tons of
data for all of us.

Objective- To make a plan for a Facebook Ads campaign in the best way.

Assumption- facebook helps us to see what other interests the people you want to target
have and what is the best way to target them.

Leanplum’s

Leanplum’s new Campaign Composer helps marketers map the customer journey across
every touchpoint and build behavior-driven, multi-channel campaigns at the individual level.

Objective- to engage with the customers at various touchpoints

Assumption- Mobile is a device which consumer uses the most. And best way to engage
customer is through mobile.
References

https://medium.com/swlh/63-best-digital-marketing-tools-you-should-know-about-in-2018-
f010a4e3db4b

https://www.leanplum.com/

https://buffer.com/about?utm_source=&utm_campaign=blog_header

https://trends.google.com/trends/?geo=US

https://moz.com/learn/seo/google-rankbrain

https://www.academia.edu/38169177/Final_Project_Report_on_digital_marketing

https://www.wordstream.com/blog/ws/2019/02/08/social-media-marketing-tools

https://www.wordstream.com/google-trends

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