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    Media and Its Functions:: It Is Easier To Define "Media" Than To Determine What It Does and How It Affects The Society

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    Caperlac Marjorie
    Media can be defined as any means of communication, including technologies like books, newspapers, radio, television, and digital media like the internet and smartphones. How media affects society is complex, as the medium itself can reshape social behaviors and draw people away from other activities. While media expands the reach of communication, it can also dull users' communication capacities by making them easily distractible and prone to multitasking. Different media have both positive and negative effects on culture, and societies must adapt responsibly to the rapid social changes caused by emerging technologies.

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    Media and Its Functions:: It Is Easier To Define "Media" Than To Determine What It Does and How It Affects The Society

    Uploaded by

    Caperlac Marjorie
    125 views2 pages
    Media can be defined as any means of communication, including technologies like books, newspapers, radio, television, and digital media like the internet and smartphones. How media affects society is complex, as the medium itself can reshape social behaviors and draw people away from other activities. While media expands the reach of communication, it can also dull users' communication capacities by making them easily distractible and prone to multitasking. Different media have both positive and negative effects on culture, and societies must adapt responsibly to the rapid social changes caused by emerging technologies.

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    media and its functions

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    contemporary world

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    Media can be defined as any means of communication, including technologies like books, newspapers, radio, television, and digital media like the internet and smartphones. How media affects society is complex, as the medium itself can reshape social behaviors and draw people away from other activities. While media expands the reach of communication, it can also dull users' communication capacities by making them easily distractible and prone to multitasking. Different media have both positive and negative effects on culture, and societies must adapt responsibly to the rapid social changes caused by emerging technologies.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    125 views2 pages

    Media and Its Functions:: It Is Easier To Define "Media" Than To Determine What It Does and How It Affects The Society

    Uploaded by

    Caperlac Marjorie
    Media can be defined as any means of communication, including technologies like books, newspapers, radio, television, and digital media like the internet and smartphones. How media affects society is complex, as the medium itself can reshape social behaviors and draw people away from other activities. While media expands the reach of communication, it can also dull users' communication capacities by making them easily distractible and prone to multitasking. Different media have both positive and negative effects on culture, and societies must adapt responsibly to the rapid social changes caused by emerging technologies.

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    MEDIA AND ITS FUNCTIONS:

    “Media is a means of conveying something such as a channel of communication” – Lule

    Media – plural of medium

    A person’s voice is a MEDIUM.

    According to commentators, media is:

     the technologies of mass communication


    ex: a. books b. magazines c. newspapers
     broadcast media:
    ex: a. radio b. film c. television
     digital media:
    ex: a. internet b. mobile mass communication

    Under the internet media are:


    a. e-mail b. internet sites c. social media d. internet-based videos and audios

    It is easier to define “media” than to determine what it does and how it affects the society.

    “The medium is the message.” – Marhsall McLuhan (Media Theorist)

     His statement was an attempt to draw attention to how media, as a form of technology,
    reshapes societies.

    Television (introduced in 1960s) is not a simple bearer of messages – it also shapes the social
    behavior of users and orient family behavior.

    Television has also drawn people away from other meaningful activities such as playing games or
    reading books.

    Smartphone – allows users to keep in touch INSTANTLY with multiple people at the same time.

    The technology (medium), not the message, makes for social changes possible.

    “Different media simultaneously extend and amputate human senses.” – Marhsall McLuhan (Media
    Theorist)

    Media has positive and negative effect.

    Positive:

     Expand the reach of communication

    Negative:
     Dull the users’ communication capacities

    Before, exchanging of stories was done orally.

    Storytellers had to have retentive memories.

    Pappyrus – started becoming more common in Egypt after 400 BCE.

    This development, according to philosophers at the time, dulled people’s capacity to remember.

    Something similar can be said about cellphones – there is a positive and negative effect.

    Positive:

     Provide the capability to talk to more people instantaneously and simultaneously

    Negative:

     Limit the senses because they make users easily distractible and more prone to multitasking

    “The question of what new media enhance and what they amputate was not a moral or ethical one.” –
    Marshall McLuhan (Media Theorist)

     His statement was drawing attention to the historically and technologically specific attributes of
    various media.

    NEW MEDIA – are neither inherently good nor bad.

    CONCLUSION:
    Different media have diverse effects on globalization processes.

    At some point, it seemed that global television was creating a global monoculture. But now, it seems
    more likely that social media will splinter cultures and ideas into bubbles of people who do not interact.

    Societies can never be completely prepared for the rapid changes in the system of multiple unintended
    consequences.

    Social media, like Twitter and Facebook, will continue to engender social changes. Instead of fearing
    these changes or entering a state of moral panic, everyone must collectively discover ways of dealing
    with them responsibly and ethically.

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