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    Case Study

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    Earl Timothy O. Malvas
    This case study examines the trading of Longanisa and Tocino pork products in a Muslim-dominated community. The trader plans to sell chicken tocino as a substitute for pork tocino to be respectful of Muslim customers. Alternatives considered selling other pork and chicken processed meat products. The conclusion is that selling processed foods requires considering customers' diets and being clear about pork and chicken options to satisfy all consumers.

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    Case Study

    Uploaded by

    Earl Timothy O. Malvas
    105 views2 pages
    This case study examines the trading of Longanisa and Tocino pork products in a Muslim-dominated community. The trader plans to sell chicken tocino as a substitute for pork tocino to be respectful of Muslim customers. Alternatives considered selling other pork and chicken processed meat products. The conclusion is that selling processed foods requires considering customers' diets and being clear about pork and chicken options to satisfy all consumers.

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    This case study examines the trading of Longanisa and Tocino pork products in a Muslim-dominated community. The trader plans to sell chicken tocino as a substitute for pork tocino to be respectful of Muslim customers. Alternatives considered selling other pork and chicken processed meat products. The conclusion is that selling processed foods requires considering customers' diets and being clear about pork and chicken options to satisfy all consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    105 views2 pages

    Case Study

    Uploaded by

    Earl Timothy O. Malvas
    This case study examines the trading of Longanisa and Tocino pork products in a Muslim-dominated community. The trader plans to sell chicken tocino as a substitute for pork tocino to be respectful of Muslim customers. Alternatives considered selling other pork and chicken processed meat products. The conclusion is that selling processed foods requires considering customers' diets and being clear about pork and chicken options to satisfy all consumers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    CASE STUDY

    Case Title: Trading of Longanisa and Tocino in Muslim dominated community


    Case Analyst: Earl Timothy O. Malvas

    I. Point of View

    Longanisa and Pork Tocino were both processed agricultural products that made of ground pork
    (for Longanisa) and sliced pork (for Tocino) mixed with sugar that made it taste sweeter and other
    preservatives that made it preserved for a long time. Barangay Pulot Center Sofronio Española, Palawan,
    is a town populated with Muslims and few Christians living there for many past generations. There were
    no Longanisa and Tocino sold there, but there are stalls selling pork. Me as a trader, planned to sell a
    Chicken Tocino substitute for Pork Tocino considering for Muslim people.

    II. Statement of the Problem

    1. How can I sell Pork Tocino and Longanisa in Pulot Center?


    2. Why do I need to consider Muslim people?
    3. What is/are the proper marketing strategy needed to sell processed meat to Muslim people?

    III. Objectives

    1. To how to sell Pork Tocino and Longanisa in Pulot Center.


    2. To know why do I need to consider Muslim people.
    3. To determine what is/are the proper marketing strategy needed to sell processed meat to
    Muslim people.

    IV. Areas of Consideration

    In trading of Pork Tocino and Longanisa, I considered the money for buying all the goods and
    materials needed. I considered Muslim people in trading of those products and most of my time for
    trading with other stall owners.

    V. Alternative course of Action

     Processed Agricultural Products (Longanisa, Chicken Tocino, Pork


    Tocino, Hotdogs, etc) were made of meat mixed with preservatives to make it
    preserved for a long time. It was consumed by many Filipinos on their breakfast table.
    Longanisa and Tocino were taste sweeter than hotdogs and other preserved meat.
     Pork is a culinary name for meat from domestic pig. It is eaten both freshly cooked and
    preserved. Curing extends the shelf life of the pork products. Ham, smoked
    pork, gammon, bacon and sausage are examples of preserved pork.
     The sale of pork is illegal or severely restricted in Israel and in certain Muslim countries.
     Longanisa refers to sausages flavored with indigenous spices, with each region or
    province having its own variation.[3]Among others, Lucban is known for its garlic-laden
    longanizas, Guagua for its salty, almost sour, variety. Longanisang hamonado, by
    contrast, is known for its distinctively sweet taste.
     Unlike Spanish chorizo, Filipino longanisa can also be made of chicken, beef, or even
    tuna. Commercial varieties are made into links, but homemade sausages may be simple
    patties.
     Barangay Pulot Center, Sofronio Española Palawan is a town populated of Muslim
    people and few Christians. There were no stalls selling that kind of product, but for me
    there were also Christians wanted to eat that goods. Considering Muslim people, I will
    sell Chicken Tocino, Chicken Hotdogs and Chicken Footlong as substitute in Longanisa
    and Pork Tocino.

    VI. Conclusion

    The result of this project was successful. I conclude that selling processed agricultural products
    have many factors need to consider. Especially in selling of Pork Tocino and Longanisa, there were
    Muslims and other people who don’t eat that products. That’s why I separate and tell the consumer the
    Pork from Chicken for them to be able to buy the product they want.

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