1.

Collaterals
Objective: The main objective of brochure is to communicate your message with both
words and graphics. A well designed brochure is the best way to introduce your company to
your potential customers. The brochure could be used by major and smalls companies that
want to improve their corporate image. The brochure will be benefiting their company at the
lower cost.

Advantage of brochures.

Brochures have many advantages over most other marketing tools available to you.
Probably the most important advantage is that brochures can convey a lot of information
about your business. Brochures can tell a detailed information about your business that
cannot be told through display advertising. A brochure gives you the flexibility to
communicate your message with both words and graphics.

The most important advantage of having business brochures to promote your product or
service is that it’s one of the marketing collaterals that can truly fit in your overall business
marketing plan

Functions of Brochure.

A brochure has three functions:

 Informative function: a brochure is usually used to inform your potential customers
with regards to your company. This information is related to your company
presentation, a new product or service that your company offers, or a recent change
in your company name, etc.
 Advertising function: a brochure is really important as an advertising tool, which
attractively allows you to promote one or more products or services. For further
details this function will be analyzed in the section called Advertising aspect.
 Identification function: a well-done brochure design allows you to maintain a same
criterion through all your company brochures. If this criterion is unified in all the
brochure types, it will make your company to be recognized automatically. It will give
to your company prestige and credibility. It is important for your company brochure
not only have a “concept”, but also to have a logo: a well designed logo is essential
for any company, is one of the first steps to start an advertising campaign.

Process of making Brochure

Brochure is the best way to communicate people about the product or services offered by
any company. It contains all the information about the product which is easy to understand.
Brochures can be of different types. It can be bi-folds, tri-folds, leaflets, pamphlets, booklets,
etc. The key information which have to be in a brochure are mailing address, phone number,
email address, fax number, etc.The process of making the brochure is quiet difficult firstly
there is a meeting between the marketing staff and BD’s to decide the size of the brochure
after that the information goes to a brochure making agency to prepare the brochure after
completing this changes can be done according to the need of company and the attraction of
brochure.

Here are some processes in the company to capture the target customers like here is a
database in which the company capture its prospective buyers and existing buyers.
Company make its good relationship with its customer by sending some gifts on their b’days
and on some occasion. If there is any event organise by company like roadshows,
exhibitions, etc then the company like to give some gifts to the customers who attend the
events to make the relations better with them.

Some examples of brochures are

2. ONLINE MARKETING. The term online marketing refers to using the power of
Internet advertising to generate a response from your audience. Also known as Internet
marketing or web marketing, online marketing is used by companies selling goods and
services directly to consumers as well as those who operate on a business-to-business
model.
Objective:The main objective of online marketing is to communicate the people about the
company with the advertisement on different search engines like google, yahoo, bing and on
mails like rediff, yahoomail.

Common areas of interest within the field of online marketing include:

 Affiliate Marketing: In affiliate marketing, a business recruits associates to promote

the company's products or services. The associates receive a commission or other
similar rewards for every sale, visitor, subscriber, or customer they bring to the
company. Amazon.com Associates Central is an example of an affiliate marketing
program that Amazon.com uses to encourage private website owners to bring traffic
to its site.
 Display Advertising: Display advertising involves the use of web banners or banner
ads placed on a third-party website to drive traffic to a company's own website and
increase product awareness.
 Email Marketing: Companies that use email marketing send promotional emails
directly to customers. However, it can often be hard to distinguish between spam and
legitimate email marketing messages.
 Interactive Advertising: Interactive advertising involves the use of animations and
other graphic techniques to create ads that engage the viewer and invite
participation.
 Search Engine Marketing: Search Engine Optimization (SEO), paid placement, and
paid inclusion are search engine marketing techniques that companies can use to
increase their visibility in the search engine page results from Google and its
competitors.
 Viral Marketing: Viral marketing is a technique is which companies encourage
customers to pass along information about their products or services. Company
websites that let visitors email interactive games or funny video clips to their friends
are an example of a viral marketing effort.

What Are The Most Used Social Media Marketing Sites?

When you do business on the internet there are many different social media sites that you
will need to use to promote your business. Social marketing is one of the more effective
marketing methods available online.

Not only can this advertising drive more visitors to your website you can also keep you in
touch with potential business contacts. Many people use these sites to help them build a
better relationship with their customers.

By using the different media sites effectively you will be able to use them to build your
business to success. Some of the top media sites include:

1. Squidoo – This is a very big site that is used by many online business owners because it
is very effective. Plus it is free to get started no matter what business you are promoting.
You can even build more than one Squidoo lens about your business using different angles.
That is a very effective way to use this media site to build your business. This will help
people start seeing you as an expert in your niche.

2. Facebook – This is another very popular site that you want to use for your marketing.
Many people use Facebook for both personal and business building reasons.

It is always a good idea to remember that you need to learn how to use these sites
effectively. If you don’t learn how to use them from the beginning then you will always
struggle to get good results.

The smart way to use this site and any other is to educate yourself about them and then put
into action what you have learned. This will provide the maximum results for your business
building.

3. YouTube – This is a social site that everyone has heard of before. Because it works this
site is being used by many Internet marketers were building their online business.

3. OUT OF HOME MEDIA.

Non-Digital Out Of Home

Non-Digital out-of-home refers to other types of media distributed across physical spaces.
These are:

Bulletin - Bulletin billboards are usually located in highly visible, heavy traffic areas such as
expressways, primary arteries, and major intersections. With extended periods of high
visibility, billboard advertisements provide advertisers with significant impact on commuters.

Bus Advertising - Firmly establish brand awareness and generate quick recall with high
profile exposure near point of purchase locations.

Commuter Rail Display - Reaches a captive audience of upscale suburban commuters.

Additionally, reaches lunch-time patrons, shoppers and business professionals.

Mobile Billboard - Mobile billboards offer a great degree of flexibility to advertisers. These
advertisements can target specific routes, venue or events, or can be used to achieve market
saturation.

Poster - Target local audiences with these billboards, which are highly visible to vehicular
traffic and are ideal for the introduction of new products/services. Maximize advertising
objectives and brand awareness by placing multiple units in strategic locations while
lowering cost per thousand impressions.

Premier Panel - Premiere panels combine the frequency and reach of a poster campaign with
the creative impact of a bulletin.
Premier Square - Bright top and bottom illumination on a premiere panel provide extra
impact after dark.

Taxi Advertising - Taxi advertising allows advertisers to highlight their products, whether
brand awareness, or a targeted message, directly to areas where people work, shop, and play.

Wallscape - Wallscapes are attached to buildings and are able to accommodate a wide
variety of unusual shapes and sizes. These billboard advertisements are visible from a
distance and provide tremendous impact in major metro areas.

Transit and bus-transit media

Transit media is a form of out-of-home advertising that uses vehicular platforms to establish
a mobile brand presence.

Typically, transit media campaigns are employed in denser urban environments to maximize
brand exposure to both pedestrian and on-road traffic. The medium has traditionally been
limited to featured advertisements on buses and trams, but in recent years has extended to
various sub-categories, such as dedicated car, van or truck advertising.
Recently advertising on the exterior of buses has pushed conventional boundaries of static
media with the introduction of LED Displays. This allows the site owner to generate higher
revenue as they can rotate ads and also schedule ads by GPS Location allowing advertisers
to target their audience more effectively

Advantages of Out of Home Media

Accessibility
One thing that OOH media has to its credit big time would be the accessibility issue. A large
portion of the advertising that the average consumer is subjected to these days is advertising
that comes at them when they are in their home. Internet advertising, television advertising,
newspaper advertising and magazine advertising are all examples of this.

Association
Another advantage of OOH media is the fact that it is associated with something that
consumers are doing when they are out of their home.

Status
Companies that do OOH advertising are generally companies that are associated with a lot
of status. Think about the companies that advertise at bus stops or on large billboards.
These are companies that are usually very large and knowable, partially because of the fact
that they have done OOH advertising on a large scale. Status is something that can on its
own create sales momentum for your company and it does sometimes come with OOH
advertising.

Branding
OOH advertising gives you a unique chance for branding in a way that no other form of
advertising can.

Impression Efficiency
Compare billboard advertising to advertising on the television or the radio. Sure the billboard
advertisement is more expensive. Sure the radio will give you a better going rate and so will
the television. But when you are advertising OOH, the whole city can potentially see your
advertisement. This is unlikely to happen when you are dealing with other forms of in house
advertising. That is certainly something worth keeping in mind beyond the issue of absolute
cost for both of these advertising types.