PROGRAMME GUIDE

FOR

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

(OPEN AND DISTANCE M ODE)

DIRECTORATE OF OPEN AND DISTANCE LEARNING

Jamia Hamdard
(Deemed University)
Accredited by NAAC in ‘A’ category
Hamdard Nagar, New Delhi-110062
 Jamia Hamdard
Hakeem Abdul Hameed, the founder of Jamia Hamdard, had a vision to develop Jamia
Hamdard into an institution of excellence imparting modern professional education with
special emphasis on Unani medicine and Islamic studies. Today, it has evolved into an
excellent centre of higher learning, fulfilling the objective of the wakf, which has been
funding the University ever since its inception.

As a mark of tribute and thanks to the Almighty Allah for bestowing his guiding spirit to its
founder and his associates, Jamia Hamdard adopted a seal inscribed with the following

“He (The Prophet may peace be upon him)

Instructs them in the Book and Wisdom”

Ever since the inception of Jamia Hamdard, this holy verse (a yat) has been a source of
inspiration and guidance for all those associated with its management and administration. As
an Islamic charity, wakf has played the vital financial role in the making of Jamia Hamdard.
He (PBUH) preached his followers that

“Wisdom is (like) the lost animal of a believer

wherever he finds it, catches hold of it”

Inspired by the Holy Qur’an and exhorted by the Prophet (PBHU), Muslims became the
torch-bearers of knowledge and civilization in the medieval period, but are lagging behind in
present times. Late Hakeem Abdul Hameed Sahib wisely chose education and pursuit of
knowledge as his prime objective when he decided to convert Hamdard Dawakhana into a
wakf, a charity dedicated to fulfilling educational and health care needs of Indian Muslims.
Hamdard (wakf) continues to provide generous grant to the university for building,
equipments and salaries of staff and other development activities.

Jamia Hamdard was inaugurated by late Shri Rajiv Gandhi, the then Prime Minister of India,
on August 01, 1989. In his impressive speech, the Prime Minister applauded the efforts of
Hakeem Abdul Hameed Sahib in setting up institutions of higher learning, which were
emerging in the form of a “Deemed to be University.” He said, “This will enable (the
Muslim) minority to go forward and thus help India to march forward.”

The University offers professional courses, which equip the students to get placements in the
highly competitive job market. On the basis of the record of performance of the University
and quality of infrastructure including staff, the university has been accredited by NAAC in
category ‘A’ of Indian Universities.

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Bachelor of Business Administration through Open and Distance Mode
(Course Code 403)
The BBA Programme is offered through open and distance mode for those students who are
not able to afford the expenses of education in Delhi or who have not been able to make it to
the courses offered by the universities and colleges in traditional mode. An endeavor will be
to provide best quality education, keeping with the traditions of Jamia Hamdard, through the
selected study Centres spread over the various parts of the country.

Objective
To prepare highly skilled professionals, with a strong conceptual and theoretical background,
in the field of management theory and its application

The Course

Highlights of the course are described in the following table:

a. Name of the Course Bachelor of Business Administration (B.B.A.)

Course Code 403
b. Nature Open and Distance Mode
c. Duration Minimum: Three Years (6 Semesters of six
Months each)
Maximum: Six Years

d. Medium of Instruction English

and Examinations
e. Eligibility Criteria
Educational Requirements S.S.C, Intermediate or Equivalent (recognized by
Jamia Hamdard) under 10+2 system of education
in any stream.
f. Commencement of the July/ August of every year
course
g. Special Feature After completing the course, a student may either
pursue MBA or take up a job in industry and
business organizations at supervisory level.
h. Mode of Admission As per the norms prescribed by Jamia Hamdard
from time to time.
i. Period of Completion Not more than 06 years
(Span Period)

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The Curriculum

Highlights of the curriculum of BBA are described in the following table:

(06 Minimum)
Teaching /counselling of the courses will be
a. Total number of Semesters done on the Semester pattern. The
and examinations examinations will be held only once a year
for all the papers taken in the last two
semesters along with any backlog

b. Total Theory Papers 24 Nos. (2400 marks)

c. Theory Papers / semester 04 Nos. (400 marks) except in 6th Semester

Counseling Hours for theory

d. 30 Hours per theory paper.
papers
Attendance of 60% in each programme is
e. Attendance desirable but not compulsory for appearing
in term-end examinations.

Modes of curriculum transaction include teaching/ counselling at the Study Centres,

assignments, tests, presentations, participation in relevant events and regularity.

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Course Structure
Course structure, that guides the teaching, practical and associated assessment, of BBA
programme is described semester-wise in the following tables:

Semesterwise Distribution of Course

st
BBA 1 Year

BBA 1 st Semester

S.No. Code Name of the Paper Credits Total

1. BBAD 101 Principles of Management 4 100
2. BBAD 102 Financial Accounting 4 100
3. BBAD 103 Business Communication 4 100
4. BBAD 104 Computer Fundamentals 4 100

BBA 2 nd Semester

1. BBAD 201 Marketing Management 4 100

2. BBAD 202 Managerial Economics 4 100
3. BBAD 203 Business Statistics 4 100
4. BBAD 204 Production & Operations 4 100
Management

nd
BBA 2 Year

BBA 3 rd Semester

S.No. Code Name of the Paper Credits Total

1. BBAD 301 Business Policy 4 100
2. BBAD 302 Business Law 4 100
3. BBAD 303 Human Resource Management 4 100
4. BBAD 304 Organizational Behavior 4 100

BBA 4 th Semester

1. BBAD 401 Mathematics for Business and

Economics 4 100
2. BBAD 402 Financial Management 4 100
3. BBAD 403 Advertising Fundamentals 4 100
4. BBAD 404 Entrepreneurship and small
Business Management 4 100

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 rd
BBA 3 Year

BBA 3 rd Semester
S.No. Code Name of the Paper Credits Total
1. BBAD 501 Corporate Governance 4 100
2. BBAD 502 Marketing Research 4 100
3. BBAD 503 Sales Management 4 100
4. BBAD 504 Total Quality Management 4 100

BBA 4 th Semester

1. BBAD 601 Conflict Management and

Negotiation Skills 4 100
2. BBAD 602 Environmental Management 4 100
3. BBAD 603 Leadership 4 100
4. BBAD 604 Project 4 100

Duration of the Programme

(Minimum-3 Years, Maximum-6 Years)

To fulfill the degree requirements for acquiring the BBA, a student may clear all the papers in
three years. If a student fails to clear all the requirement of papers in three years he/ she may
be permitted to stretch it over a period of another 3 years. Students will have to clear all the
papers in a maximum period of six years after admission.

Counseling and Annual Examinations

For the purpose of teaching and counseling, each academic year shall consist of two
Academic Semesters , the first referred to as ODD Semester (July -December) and the
second as EVEN semester (January-June). Examinations of papers of both the semesters will
be held at the end of every EVEN semester.

Prescriptions for conducting examinations of papers, are presented in the following table:

a. Mode (Theory Papers) Written only

b. Duration (Theory Paper) 03 Hours

c. Examiners (Theory Paper) Paper setters and evaluators to be decided by

the university for each paper from time to time.

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It will be the responsibility of Students to fill up an examination form that will be made
available at all the Study Centers and submit the same along with the prescribed examination
fee to the coordinators of study centers within the given time so as to obtain admit card for
appearing in the examination. The decision about the examination center will be prerogative
of the University.

Provision for unsuccessful candidates

Candidates who fail in one or more subjects will have to reappear for the supplementary
examination, which will be conducted along with the term end examination of the subsequent
batch. A student will have to clear all the papers in maximum period of six years after
admission. After the expiry of this period the learners will have to seek fresh admission.

Award of division to successful candidates

The students will be declared successful on securing 45% of the maximum marks obtained in
all the subjects, as per the following criteria

Distinction 75% and above

1st Division 60% and above
2nd Division Above 45% and below 60%
Fail Less than 45%

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 Detailed Syllabus of Bachelor of Business Administration

Semester 1

BBAD - 101
PRINCIPLES OF MANAGEMENT

Units Topics
1. Conceptual Framework of Management
2. Evolution and Foundations of Management
3. Management Planning Process
4. Organization: Meaning, Importance, Principles and
Types
5. Types of an Organization
6. Understanding Organisation-Structure and Design
7. Types of Authority
8. Delegation of Authority
9. Communication
10. Motivation
11. Staffing
12. Co-ordination
13. Decision- Making
14. Directing
15. Management Control
16. Management by Objectives
17. Group Dynamics
18. Leadership
19. Dimensions of Managerial Excellence

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 BBAD – 102
FINANCIAL ACCOUNTING

Units Topics
Part A
1. Financial Accounting-An Introduction
2. Recording in the Primary Books
3. Posting in the Secondary Books
4. Bank Reconciliation Statement
5. Trial Balance and Final Accounts
6. Accounting Standards in India
7. Corporate Financial Statements-Part-I
Part-B
8. Corporate Financial Statements- Part-II
9. Understanding Published Financial Statements
10. Consolidated Financial Statements
11. Valuations
12. Accounting for Amalgamations

BBAD – 103
BUSINESS COMMUNICATION

Units Topics
1. Communication – Nature, Functions and Scope
2. The Role of Communication in the Business Organisation
3. Communication Process
4. Communication: Channels and Networks
5. Management Communication
6. Barriers to Effective Communication
7. Effective Written Communication
8. Effective Oral Communication and Public Speaking
9. Communication Feedback Systems

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10. The Wonderful World of Words and their Meanings
BBAD – 104
COMPUTER FUNDAMENTALS

Units Topics
1. Introduction
2. Structure of Computer
3. Hardware Concepts
4. Software Concepts
5. Introduction to DOS
6. Computer Viruses: Attacks, Prevention & Cure
7. Microsoft Word 2000
8. Microsoft Excel 2000
9. Classification of Computers

Semester 2

BBAD – 201
MARKETING MANAGEMENT

Units Topics

1. Marketing: Basic Concepts

2. Meaning, Functions and Importance of Marketing Management
3. Consumer Behaviour and Motivation
4. Product and Product Policies
5. Pricing Decisions, Price Policy and Strategy
6. Channels of Distribution and Logistics Management
7. Market Research and Market Segmentation
8. Sales Promotion
9. Sales Forecasting
10. Advertising Management

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 BBAD – 202
MANAGERIAL ECONOMICS

Units Topics

1. Managerial Economics – Nature, Scope and Concepts

2. Demand Analysis
3. Production Analysis
4. Cost Analysis
5. Price-Output and Market Structure
6. Pricing Strategies
7. Investment Decisions
8. Firm Objectives and Constraints
9. Advertising
10. Welfare Economics

BBAD – 203
BUSINESS STATISTICS

Units Topics

1. Introduction
2. Functions, Importance, Limitations and Distrust of
Statistics
3. Statistical Investigation
4. Census and Sample Investigation
5. Collection, Editing and Analytical Tools of Data
6. Classification and Tabulation of Data
7. Diagrammatic Presentation
8. Graphic Presentation
9. Measures of Central Tendency
10. Measures of Dispersion

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11. Moments, Skewness and Kurtosis
12. Correlation
13. Regression Analysis
14. Index Numbers
15. Analysis of Time Series
16. Theory of Attributes
17. Probability
18. Probability Distribution of a Random Variable and
Decision Analysis
19. Theoretical Probability Distributions
20. Sampling Distribution
21. Statistical Inference
22. Analysis of Variance
23. Multiple Linear Regression
24. Statistical Quality Control
25. Non-Parametric Tests of Hypothesis

BBAD – 204
PRODUCTION & OPERATIONS MANAGEMENT

Units Topics

Block 1: Nature of Production/Operations Management

1. Basic Concepts
2. Design and Control of Production Systems
Block 2: Technology Management and Site-Selection
3. Product Lifecycle and Design
4. Product Planning and Development
5. Plant Location
6. Plant Layout
7. Materials Handling
8. Demand Forecasting

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Block 3: Process of Operational Planning and Control
9. Production Planning
10. Production Control and Scheduling
11. Dispatching and Follow-up
12. Inspection

Block 4: Maintenance, Production and Materials Management

13. Maintenance Management
14. Work Study
15. Materials Management
16. Inventory Control

Semester 3

BBAD – 301
BUSINESS POLICY

Units Topics

1 Introduction to Strategic Management

2 Understanding External Environment

3 Understanding Internal Environment

4 Establishing Strategic Focus

5 Corporate Strategy

6 Business-Level Strategy

7 Competitive Strategies

8 Implementing Strategies I: Management

9 Implementing Strategies II: Organizational Issues

10 Strategic Evaluation and Control

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 BBAD - 302
BUSINESS LAW

Units Topics

1 Business and its Environment

2 Law of Contract

3 Contract of Agency

4 Law of Sale of Goods

5 Law of Negotiable Instruments

6 Law of Insurance

7 Law of Carriage of Goods

8 Elements of Company Law

9 Taxation

BBAD - 303
HUMAN RESOURCE MANAGEMENT

Units Topics

1 Human Resource Management

2 Job Description: Analysis and Evaluation

3 Human Resource Planning—Concept and Process

4 Recruitment and Selection

5 Performance Appraisal

6 Training and Development (T & D)

7 Wages and Compensation

8 Discipline and Grievance in Industry

9 Counselling and Mentoring

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 10 Collective Bargaining

11 Workers’ Participation in Management

12 Conflicts in Industry

13 Career and Succession Planning

14 Industrial Dispute

Case Studies

BBAD - 304
ORGANISATION BEHAVIOUR

Units Topics

1 Basic Concepts of Organisational Behaviour

2 Perception, Attitudes and Values

3 Personality Development and Personality Theories

4 Motivation

5 Individual and Organisation

6 Organisational Conflict

7 Work Groups

8 Group Dynamics

9 Informal Organisation

10 Leadership

11 Understanding Organisation-Structure and designs

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Semester 4

BBAD - 401
MATHEMATICS FOR BUSINESS AND ECONOMICS

Units Topics

1 Analytical Geometry

2 Matrix Algebra

3 Functions, Limits and Continuity

4 The Derivative

5 The Maxima And Minima

6 Functions of More Than One Variable and

7 Maxima, Minima of Functions of More Than One Variable

8 Integration

9 A. P., G. P. and The Mathematics of Finance

10 Linear Programming

BBAD - 402
FINANCIAL MANAGEMENT

Units Topics

1 Evaluation of Finance

2 Capital Budgeting

3 Working Capital Management

4 Financing and Dividend Decisions

5 Sources of Working Capital Finance

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 BBAD - 403
ADVERTISING FUNDAMENTALS

Units Topics

SECTION ONE: ADVERTISING

Part-1
1 Introduction to Advertising

2 Brief History of Advertising

3 Classifying Advertising

4 Role, Functions and Benefits of Advertising

5 Economic, Social, and Ethical Issues

6 Client and Advertising Agency

Questions
Part-2
7 Marketing Communications

8 Source, Message and Medium Factors

9 An Overview of Consumer Behaviour

10 Advertising Response Process

11 Attention, Comprehension and Recall

Questions
Part-3
12 Segmentation and Positioning

13 Brand Awareness, Brand Attitudes and Feelings

14 Brand Equity, Image and Personality

15 Advertising Budget

16 Advertising Objectives
Questions
Part-4
17 Media Planning and Strategy

18 Media Evaluation

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 19 Support Media

20 Internet
Questions
Part-5
21 Creative Strategy – Planning and Development

22 Creative Strategy – Execution and Evaluation

23 Planning Advertising Campaign

24 Advertising Research
Questions

BBAD - 404
ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT

Units Topics

BLOCK -I: ENTREPRENEURSHIP AND ITS APPROACH

1 Definition of Entrepreneurship

2 Definition of Small Business

3 Entrepreneurial Motivation

4 Establishing Idea

BLOCK 2: MANAGERIAL AND ORGANISATIONAL

APPROACH IN ENTREPRENEURSHIP

5 Start your Own Business or Buy an Existing One

6 Financial Analysis

7 Role of Financial Institutions

BLOCK 3: ANCILLARY SUP PORT TO ENTREPRENEURSHIP

8 Policy Incentive for Entrepreneurial Growth, Small-Scale Industrial

Policy

9 Directorate of Industries of State Government

10 Computer Aided Process Planning

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Semester 5
BBAD - 501
Corporate Governance

Units Topics

1 Environment: Internal and External

2 Business Ethics and Corporate Social Responsibility

3 Management of Public Limited Companies

4 Majority Rule and Minority Protection and prevention and Oppression of

Mismanagement

5 Basic Objective of a Firm

6 Ownership Pattern and Corporate Governance Theory

7 Firms Goal Revisited

8 Universal Creative accounting Practices

9 Accounting Standards a nd Corporate Governance

10 Company Board and Corporate Management

11 Board Committees and Corporate Governance

12 Whistle Blowing Policy needs Institutionalization

13 Corporate Governance Rating

14 Separation of Position of Chairman and CEO

BBAD - 502
Marketing Research

Units Topics

1 Marketing Research: An Introduction

2 Research Design

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 3 Value of Information on Decision Making

4 Marketing Information System and Marketing Research

5 Attitude measurement and Scaling

6 Methods of Data Collection

7 Samples and Sampling Distribution

8 Testing of Hypothesis

9 Processing of Data and Tabulation

10 Univariate Data Analysis: Non Parametric Tests

11 Multivariate Analysis

12 Applications of Marketing Research

13 Research Report and Proposal Writing

14 Case Study Method in Marketing Research

BBAD - 503
Sales Management

Units Topics

1 Introduction

2 Sales Strategy Formulation

3 Personal Selling - Process &Theories

4 Salesmanship and Sales Promotion

5 Modern Methods of Selling

6 Recruitment, Selection and Training of Sales Personnel

7 Compensating the Sales Personnel

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 8 Motivating Sales Personnel

9 Monitoring and Performance Evaluation

10 Sales Display, quotas and Contest

11 Sales Forecasting

12 The Sales Budget

13 Ethics in Sales Management

14 Channels of Distribution

15 Retailing and Wholesaling

BBAD - 504
Total Quality Management

Units Topics

1 Understanding Quality

2 Quality Philosophies

3 Introduction to Total Quality Management – Concepts and Principles

4 Problem Solving and Continuous improvement

5 Organization Management System - Reengineering

6 Human Resource Management System

7 Statistical Tools

8 TQ through Quality Circles

9 TQ through Japanese 5-S

10 Total Quality through Cost of Quality

11 Total Quality through Benchmarking

Semester 6

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 BBAD - 601
Conflict Management and Negotiation Skills

Units Topics

1 Introduction and Meaning

2 cooperation and collaboration and conflict

3 collaboration

4 the process of conflict

5 changing scenario of conflict

6 studies of conflict

7 types of conflict

8 conflict outcomes

9 conflict management

10 Conflict resolution styles

11 Conflict management strategies

12 Contingency approach to conflict management

13 The basics of successful negotiation

14 You and your opponent

15 Managing the ne gotiation process

16 Overcoming problems in negotiations

17 Everyday negotiating situation

BBAD - 602
Environmental Management

Units Topics

1 Introduction
2 Realm Of Ecology

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3 Background To International Efforts For Environmental Protection
4 India’s Effort For Environmental Protection And Public Policy
5 Environment Problems – Global
6 Environmental Management System
7 Environmental Clearance For Establishing And Operating Industries In India
8 Business Accounting Economy
9 Waste Management
10 Air, Noise, Soil Pollution
11 Water Resource And Water Pollution
12 Forest Management
13 Biodiversity
14 Environmental Ethics

BBAD - 603
Leadership

Units Topics

1 Concept of Leadership

2 Communication – The Source of Leadership

3 Motivation – the impact of leadership

4 Character – the foundation of leadership

5 Direction – The role of Leadership

6 Team Building – the responsibility of leadership

7 Style – the use of power in leadership

8 Management of Change – the Contribution of Leadership

BBAD - 604
project Work

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Students’ Support Services

In order to provide individualized support to its students the university has identified a
number of Study Centers throughout the country. Jamia Hamdard will administratively
coordinate these Study Centers. As for as possible the university allot the Study Center opted
by the candidate. However, the university may change the Study Center at its convenience
without concurrence of the student at any time.

The Study Centers are the contact points for the students on all major aspects of the
programme. These include counselling sessions, practicals, library facilities, disseminating
information and advise and facilities for audiovisual training aids. The Study Centers are also
equipped with some reference books on the subjects of this programme. These will be
accessible to the students during their visits to the Study Center.

The university may not always be able to communicate to all the students individually. All
the important communications will be sent to the Study Centers. The coordinators of the
respective Study Centers would display a copy of such important circulars/ notifications on
the notice board for the benefit of all the students. Therefore, it is important for all the
students to keep in regular touch with the Study Centers so as to get advance information
about assignments, submission schedule, examination forms, list of students admitted to
particular examination, declaration of results, etc.

Supply of Study Material

One book per course will be supplied to the students as study material. However, the fast
pace of computer industry necessitates that students must read some other reference
materials. Studying the supplied printed material alone may not be sufficient for the
knowledge of the subject. Therefore, it is strongly recommended that the students take the
help of other reference materials/ websites for the preparation of their assignments and other
examinations.

Counseling Sessions

In distance education, face -to-face contact between the learners and their teachers/ counselors
is relatively less and, therefore, is an important activity. The purpose of such a contact is to
answer some of the questions and clarify the doubts, which may not be possible through any
other means of communication. It also intends to provide an opportunity to meet the fellow
students. There are academic counselors at the Study Centers to provide counselling and
guidance to the students in the courses that they have chosen for study. Normally, these
sessions will be held at the Study Centers during week ends (Saturdays and Sundays) or as
decided with the mutual convenience of the students and the Study Centre.

It may be noted that the counseling sessions would be very different from the classroom
teaching or lectures. Counsellors will not be delivering lectures as in conventional teaching.
They will try to help the students to overcome difficulties, which they face while studying for
the Programme. In these sessions, they must try to resolve their subject-based difficulties and
any other related problems.

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Before the students go to attend the counselling sessions, they are expected to go
through the course materials supplied to them and make a plan of the points to be
discussed. Unless they have gone through the Units, they may not find much to be
discussed with course counsellors.

Jamia Hamdard
(Deemed University)

The Ministry of Human Resource Development, Government of India, granted to Jamia

Hamdard, the status of a ‘Deemed to be a University’, in 1989 under section 3 of University
Grant Commission Act, 1956. Since its establishment, Jamia Hamdard has made
commendable progress with regard to expansion of facilities for higher learning and
diversification of teaching and research programmes in frontier areas of biological Sciences,
Unani Tibb, Pharmaceutical Sciences, IT and Management. The University has a strong base
of infrastructure for quality teaching and research. On the basis of the overall assessment of
its performance in realizing the university mandate and contributions made by various
departments and faculties to the growth of knowledge, National Assessment and
Accreditation Council of UGC has accredited the University under category ‘A’ the Indian
Universities. Jamia Hamdard is one of the universities selected by the UGC for promoting
education abroad. The university attracts over 10 percent of the total students from over 30
countries. The international corporations and Foreign Governments employ a large number of
the University graduates in various capacities, which is the testimony of international
recognition of degrees/diplomas awarded by the University.

As a Muslim minority institution under Article 30 (1) of the Constitution of India, the
University is committed inter alia to improve access and quality of education so as to enable
the adult learners to effectively function in the knowledge based economy. In this context, a

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number of initiatives have been taken to provide high quality of professional education at
Undergraduate and Post Graduate levels.

In order to provide opportunities to students for participating in ongoing educational

revolution to upgrade the knowledge and skills of working population, entrepreneur and other
aspirants of new knowledge, the university has taken initiative to utilize information and
communication technologies to extend the reach of education and to enhance quality of
education through the use of multi-media methods of teaching and learning. The Directorate
of Open and Distance Learning has therefore been established to promote education through
open and distance learning systems, which adopt flexible and innovative methods of
education to ensure ‘independent learning’ to anyone, anytime and anywhere. The
programmes of the study will be customized to meet the learning requirements of knowledge
seekers as well as to ensure that they learn at their own pace and convenience. Towards this
end in view, the university has recognized reputed institutes to act as Study Centres for
conduct of various job-oriented and professional courses, which effectively meet the
requirements of the world of work.

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