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Campaign Advertisement Video/Poster Project Rubric

This rubric is for evaluating student campaign advertisement video or poster projects. It assesses use of class time, adherence to the assigned propaganda technique, creativity, written explanation quality, and group collaboration. The rubric contains 5 criteria each worth 4 points for exemplary work down to 1 point for incomplete work. The maximum total points is 20. Students are assigned a primary propaganda technique and encouraged to incorporate a secondary technique. Their advertisement and written explanation will be graded based on this rubric.

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Maestro Pisika Lpt
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270 views2 pages

Campaign Advertisement Video/Poster Project Rubric

This rubric is for evaluating student campaign advertisement video or poster projects. It assesses use of class time, adherence to the assigned propaganda technique, creativity, written explanation quality, and group collaboration. The rubric contains 5 criteria each worth 4 points for exemplary work down to 1 point for incomplete work. The maximum total points is 20. Students are assigned a primary propaganda technique and encouraged to incorporate a secondary technique. Their advertisement and written explanation will be graded based on this rubric.

Uploaded by

Maestro Pisika Lpt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Campaign  Advertisement  Video/Poster  Project  Rubric  

Primary Propaganda Technique: _________________________________Group #: _____


Exemplary – 4 Proficient – 3 Partially Proficient – 2 Incomplete – 1 POINTS

Use of Students used class time well Students used class time well Students used class time Students were rarely on task
Available and achieved what they needed overall, however, students had to appropriately but did not take and utilized class time
Class Time to do without being reminded to be refocused at least once. full advantage of the time and or poorly.
stay on task. resources available to them.
Students had to be refocused
more than once.

Ad Content Appropriately utilized the primary The primary propaganda The primary propaganda Fails to utilize or demonstrate
assigned propaganda technique technique is appropriately utilized technique is somewhat the assigned propaganda
while incorporating other but is not supplemented with any appropriately utilized and no technique.
secondary techniques to other secondary technique. other technique is utilized.
supplement it.

Creativity Highly creative, well thought out, Mostly creative production and Somewhat creative, planning is Severely lacks creativity and
and original. Demonstrates effort, clearly thought out. Most ideas clear, some ideas demonstrate shows little if any originality or
innovative interpretation, and presented demonstrate original original thought, however most effort. Lacks visual appeal.
creative production. Highly and creative interpretation. appears to be borrowed.
visually appealing. Visually appealing. Somewhat visually appealing.

Written Well written and clear/accurate Well written, somewhat clear and Written explanation does not Poorly explains the primary
Portion explanation of the primary and accurate explanation of primary accurately explain the primary techniques utilized and does
any secondary techniques used. and any secondary techniques. or secondary techniques utilized not address any secondary
No grammatical or spelling Some grammatical or spelling in the ad. Several grammatical techniques utilized. Several
errors. errors. or spelling errors. grammatical or spelling
errors.

Group Effort/ Each member appeared to It is apparent that at least one Multiple members were One student monopolizes
Collaboration contribute equally in the member was not involved in the apparently not involved in the time in the video or in the
production of the video or production of the video or production of the video or presentation of the poster.
presentation of the poster. presentation of the poster. presentation of the poster.

Total Possible Points: 20

Total Earned:_____________

Group Grade: _____________


Campaign  Advertisement  Video/Poster  Project  (Due  10/30)  
Propaganda is frequently utilized in American political campaign advertisements. While many voters fail to consciously identify these
veiled techniques, they do in fact play an important role in subconsciously influencing undecided voters.

For this project, you and your group must create a campaign video advertisement OR a poster that utilizes an assigned propaganda
technique. Assume the role of a hypothetical candidate or, if your advertisement necessitates it, create an imaginary opponent. Although
your advertisement should emphasize the assigned primary technique, you should also incorporate at least one of the other techniques we
have discussed.

Campaign videos should be at least 50 seconds in duration, but no longer than 2 minutes. Campaign posters must be at least 18” x 24”.

Supplementing your advertisement will be a one-page, typed explanation in which you explain your primary technique and how it was
used in your advertisement. Do you think that particular technique is useful in campaign advertisements? You should also address and
explain any other secondary techniques you may have utilized in your ad.

Note: While you may choose to parody the absurdity of real campaign advertisements, avoid creating an extremely outlandish or offensive
advertisement. If you believe there may be ANY doubts about the appropriateness of your ad, seek approval from me first to avoid any
penalization on your final grade.

Primary Propaganda Technique: _____________________________________________

Group #: __________

Group Members: _______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

_______________________________________________

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