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Marketing Multiple Choice Questions with

Answers
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We have given marketing multiple choice questions with answers. This post covers MCQs on Marketing
Management, Basics of Marketing & Principles of Marketing. You can find answers of these MCQs at the end of
each question. These MCQs are helpful for those who are looking for MCQs related to Basics of Marketing
& Marketing Management.

Marketing Multiple choice questions with answers

These MCQs Covers following topics – Introduction to Marketing, Marketing Management, Product & Product Mix,
New Product Development, Price, Place (Distribution), Promotion (Communication), Consumer
Behavior, Marketing Mix

Introduction
1. “The concept of marketing mix was developed by ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

a. N. H. Borden
b. Philip Katter
c. Stanton
d. W. Anderson

Answer: a

2. “Many people want BMW, only few are able to buy” this is an example of …

a. Need
b. Want
c. Demand
d. Status

Answer: c

3. …………. is the act of obtaining a desired object from someone by offering something in return.

a. Marketing Myopia
b. Selling
c. Exchange
d. Delivery

Answer: c

4. It’s combination of quality, service & price

a. Marketing Triad
b. Customer Value Triad
c. Customer Satisfaction Triad
d. Service Quality Triad

Answer: b
5. ………… model is highly firm centric, where the firm believes that the competitive edge lies in its ability to
innovate.

a. Conventional
b. Contemporary
c. Competitive
d. None of the above

Answer: a

6. “Marketing is the activity, set of ……………… & processes for creating, communicating, delivering &
…………… offerings that have value for customers, clients, partners & society.”

a. Institutions, satisfying
b. Organizations, exchanging
c. Institutions, exchanging
d. Organizations, understanding

Answer: c

7. …………. Involves purchase from various sources & assembled at one place – involves creation &
maintenance of the stock of goods purchased & …………..Involves transfer of ownership of the goods

a. Selling & Buying

b. Assembling & Selling
c. Buying & Assembling
d. Assembling & Buying

Answer: b

8. ………..are the form of human needs take as shaped by culture & individual personality.

a. Wants
b. Demands
c. Needs
d. Social Needs

Answer: d

9. ………….. is want for specific product backed by on ability to pay

a. Demand
b. Need
c. Want
d. Customer

Answer: a

10. This of the following is not a type of Marketing Concept:

a. The production concept

b. The selling concept
c. The societal marketing concept
d. The Supplier Concept

Answer: d

11. “Get out production, cut the price”- Philosophy by Henry Ford is an example of…

a. Marketing Concept
b. Selling Concept
c. Production Concept
d. Product Concept
Answer: c

12. …………..is the father of Modern Marketing.

a. Peter Drucker
b. Philip Kotler
c. Lester Wunderman
d. Abraham Maslow

Answer: b

13. The term marketing refers to:

a. Advertising, Sales Promotion, Publicity and Public Relational activities

b. New product needs ideas, Developments, concepts and improvements.
c. Sales Planning, Strategy and Implementation
d. A philosophy that stresses customer value and satisfaction.

Answer: d

14. ………………… defined as all psychological, social and physical behaviour of potential customers as they
become aware of, evaluate, purchase, consume and tell others about the product and services

a. Customer Value
b. Consumer Behavior
c. Holistic Marketing
d. Societal Marketing

Answer: b

15. Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

a. Production
b. Profit making.
c. Satisfaction of customer needs
d. Selling products

Answer: c

16. Marketing management is ________.

a. developing marketing strategies to move the company forward

b. managing the marketing process
c. monitoring the profitability of the company’s products and services
d. the art and science of choosing target markets and getting, keeping, and growing customers through creating,
delivering, and communicating superior customer value

Answer: d

17. The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

a. An organizational function and a set of process for creating, communicating and delivering, value to customers
and that benefit the organization.
b. Improving the quality of life for consumers
c. Meeting needs profitability
d. Marketing is an organizational function includes the 4Ps

Answer: a

18. Marketers often use the term ________ to cover various groupings of customers.

a. buying power
b. demographic segment
c. market
d. people

Answer: c

19. Today, marketing must be understood in a new sense that can be characterized as:

a. “Get there first with the most.”

b. “Management of youth demand.”
c. “Satisfying customer needs.”
d. “Telling and selling.”

Answer: c

20. Marketing is both an “art” and a “science” there is constant tension between the formulated side of
marketing and the ________ side.

a. behavior
b. creative
c. management
d. selling

Answer: c

21. …………is the major objective of any marketing activity in the world because marketing completes with
the real sale of goods and services bought or acquired by the seller or when intermediary has been
affected.

a. Marketing
b. Selling
c. Assembling
d. Transportation

Answer: b

It up holds the importance of customer in the whole value creation process. The D.A.R.T highlights this
aspect in a vivid manner.

1. Contemporary Model
2. Conventional Model
3. Both a&b
4. None of the above

Answer: a

Select an appropriate definition of Want

1. Consumer Needs
2. Needs backed by buying power
3. Needs directed to the product
4. Basic human requirements

Answer: c

The key customer markets consists of

1. Government Markets
2. Business Markets
3. Consumer Markets
4. All of the above
Answer: d

Definition of Marketing given by Philip Kotler:

1. Marketing is the process by which companies create value for customers & build strong customer relationships
in order to capture value from customers in return.
2. Marketing is societal process by which individuals & groups obtain what they need & want through creating
offering & freely exchanging products & services of value with others.
3. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging
offerings that have value for customers, clients, partners & society at large.
4. None of the above

Answer: a

Which of the following statements is the most correct statement?

1. “The delivery of Goods& Services from producers to their ultimate consumers or users includes many different
activities. These different activities are known as marketing.”
2. Marketing is to ensure that the product is easily & effectively moved from the point of production to the target
market & ensures that the product can be easily accessed by customers.”
3. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging
offerings that have value for customers, clients, partners & society
4. “Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service,
or the activity of trying to bring this about.”

Answer: c

Product
1. Anything that can be offered to a market for attention, acquisition, use, or consumption that might
satisfy a want or need is called a(n):

a. Demand.
b. Idea.
c. Product.
d. Service

Answer: c

2. This company is well known for Technology innovation, Great value and act as a game changer.

a. Nokia
b. Apple
c. HTC
d. Samsung

Answer: b

3. ………buy products & ………….use product.

a. Consumer & Customers

b. Customers & Consumer
c. Buyers & Sellers
d. Buyers & Customers

Answer: b

4. ………means classification of standardized product into certain well defined classes or groups.”

a. Gradation
b. Segmentation
c. Standardization
d. Specification

Answer: a

5. Goods are purchased from various places and or sources and assembled at one or sources and
assembled at one place to suit the requirement of the buyer is known as……

a. Buying
b. Selling
c. Assembling
d. Material Handling

Answer: c

6. ……….. is the acquisition of goods and services by the seller or industrial user for the purpose of resale.

a. Selling
b. Assembling
c. Buying
d. Transportation

Answer: b

7. ….…is establishment of certain standards or specifications for products.” It may involve Quality (color,
taste, appearance, sweetness, purity) & Quantity (Weight, size, length etc.)

a. Standardization
b. Gradation
c. Product Control
d. Product Development

Answer: a

8. ……reflects the sum of the perceived tangible & intangible benefits & costs to customers.

a. Customer Satisfaction
b. Customer Value
c. Customer Delight
d. None of the above

Answer: b

9. In marketing, the term product:

a. refers only to tangible items that can be seen, tasted, or touched.

b. is a broad concept that refers to anything that can be offered for use and consumption, in exchange for money
or some other form of value
c. is limited in meaning to goods, services, and ideas only.
d. never refers to such things as package design, brand name, or warranty.

Answer: b

10. An organization with several product lines has which one of the following mix that consists of all the
product lines and items which a particular seller offers for sale?

a. Product mix
b. Brand mix
c. Consumer mix
d. Packaging mix

Ans: a
New Product Development
9. Testing before launching a product is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

a. Acid test
b. Concept testing
c. Market test
d. Test marketing

Answer: d

10. Launching a product in a small part of the market is called:

a. Commercialization
b. Competitive analysis.
c. Competitive response.
d. Test marketing

Answer: d

11. Original products, product improvements, product modifications, and new brands that a firm develops
through its own research and development efforts are called:

a. Altered products.
b. Concept products.
c. New products.
d. Supplemental products.

Answer: c

12. Introducing the new product into the market takes place in which stage of the new product
development process?

a. Commercialization
b. Test marketing
c. Product development
d. Marketing strategy

Answer: b

13. Looking at the sales history of similar products and surveying market opinion are tools used at which
stage in the new-product development process?

a. Business analysis
b. Commercialization
c. Concept development and testing
d. Marketing strategy development

Answer: b

14. Presenting new-product ideas to consumers in symbolic or physical ways to measure their reactions
occurs during which of the following stages?

a. Concept testing
b. Idea generation
c. Marketing strategy
d. Screening

Answer: a

15. A ___________________ is a detailed version of the idea stated in meaningful consumer terms.
a. Product concept
b. Product feature
c. Product idea
d. Product image

Answer: a

16. The systematic search for new-product ideas is characteristic of which stage in the new product
development process?

a. business analysis
b. concept development and testing
c. idea generation
d. idea screening

Answer: c

17. Original products, product improvements, product modifications, and new brands that a firm develops
through its own research and development efforts are called:

a. Altered products
b. Concept products
c. New products
d. Supplemental products

Answer: c

18. Company can create successful new products by

a. Understanding consumers, markets, & competitors

b. Developing products that deliver superior value to consumers
c. Developing a great advertising campaign
d. Both a & b

Answer: d

19. One reason that idea screening is a critical stage in the new-product development process is that:

a. Competitors can quickly steal ideas so the company wants only those ideas that can be protected with patents.
b. International competition and markets demand that all ideas be culturally sensitive.
c. Product-development costs rise greatly in later stages and the company only wants those products that can
succeed.
d. The Federal government carefully monitors each company’s idea screening process to make sure no national
security matters are at stake.

Answer: c

20. ________________ calls for finding 30 to 40 qualified shoppers and questioning them about brand familiarity
and preferences in a specific product category.

a. Controlled test marketing

b. Focus group research
c. Sales-wave research
d. Simulated test marketing

Answer: d

21. The ultimate way to test a new consumer product is to put it into full-blown ___________.

a. Controlled test marketing

b. Sales-wave research
c. Screening
d. Test markets

Answer: d

22. A ________ is an elaborated version of the idea expressed in consumer terms.

a. New idea
b. Product concept
c. Product idea
d. Test brand

Answer: b

23. Suppose Nestle wants to expand its line of food products. The managers conduct surveys from
customers to determine which food items would appeal to customers. Nestle is currently in which of the
following phase of new product development?

a. Business analysis
b. Idea generation
c. Idea screening
d. Test marketing

Answer: d

24. What are the two ways that a company can obtain new products?

a. Internal development and merger

b. Line extension and brand management service
c. Market mix modification and research and development
d. New-product development and acquisition

Answer: d

25. Which of the following is not a potential cause of the failure of a new product?

a. A poorly designed product

b. An incorrectly positioned product
c. An underestimated market size
d. Higher than anticipated costs of product development

Answer: c

26. Executives, manufacturing employees, and salespeople are all examples of ________.

a. core members of innovation management systems

b. external sources for new-product ideas
c. internal sources for new-product ideas
d. research and development team members

Answer: c

27. Your firm wants to use external sources for new product ideas. After consulting with a friend you learn
that all of the following are common external sources except ________.

a. competitors
b. suppliers
c. the firm’s executives
d. trade shows and magazines

Answer: c

28. The purpose of idea generation is to create a _____ of ideas. The purpose of succeeding stages is to _____
that number.
a. Large number; increase
b. Large number; reduce
c. Small number; increase
d. Small number; reduce

Answer: b

29. ABC has just brainstormed a large number of ideas for adding new products and services after visiting
several buying fairs. The owners will begin the first idea-reducing stage, called ________ , to arrive at a
realistic number to adopt.

a. concept development
b. idea generation
c. idea screening
d. product concept

Answer: c

30. In the concept testing stage of new-product development, a product concept in ________ form is
presented to groups of target consumers.

a. commercial
b. Final
c. physical or symbolic
d. prototype

Answer: c

31. After concept testing, a firm would engage in which stage in developing and marketing a new product?

a. business analysis
b. marketing strategy development
c. product development
d. test marketing

Answer: b

32. During which stage of new-product development is management most likely to estimate minimum and
maximum sales to assess the range of risk in launching a new product?

a. business analysis
b. concept testing
c. marketing strategy development
d. test marketing

Answer: a

33. In the ________ stage of new-product development, products often undergo rigorous tests to make sure
that they perform safely and effectively or that consumers will find value in them.

a. business analysis
b. concept development and testing
c. idea generation
d. product development

Answer: d

34. NPD stands for:

a. National Production Division.

b. New Product Department.
c. New Product Design
d. New Product Development

Answer: d

35. Providing a description of a product and its attributes and inviting comment from consumers is called:

a. Attribute testing.
b. Concept testing
c. Idea Screening
d. Market testing

Answer: b

36. If Toyota describes one of its cars of the future as being “a moderately priced subcompact designed as
a second family car to be used around town; the car is ideal for running errands and visiting friends,” then
the company has just stated a potential new product in terms of a:

a. Product concept
b. Product feature
c. Product idea
d. Product image

Answer: a

37. When a company reviews sales, costs, and profit projections for a new product to find out whether
these factors satisfy the company’s objectives, they are in which of the following new-product
development stages?

a. Business analysis
b. Commercialization
c. Concept development and testing
d. Marketing strategy development

Answer: a

38. ________________ is screening new-product ideas in order to spot good ideas and Drop poor ones as soon as
possible.

a. Brainstorming
b. Concept development and testing
c. Idea generation
d. Idea screening

Answer: d

39. A ___________________ is a detailed version of the idea stated in meaningful Consumer terms.

a. Product concept
b. Product feature
c. Product idea
d. Product image

Answer: a

40. If a company wishes to test its positioning strategy, advertising, distribution, pricing, branding and
packaging, and budget levels, it can do so during which of the following stages of the new-product
development process?

a. Commercialization
b. Concept testing
c. Product development
d. Test marketing

Answer: d

41. Highest percentage of ideas for new products originates with/from which of the following sources?

a. Competitors
b. Customers
c. Employees
d. Top management

Answer: b

42. Which of the following are the people who purchase new products almost as soon as the products
reach the market?

a. Early majority
b. Innovators
c. Late adopters
d. Late majority

Answer: b

43. Which of the following is NOT one of the stages that customers go through in the process of adopting a
new product?

a. Awareness
b. Desire
c. Evaluation
d. Interest

Answer: b

44. If Videocon engineers its washing machines to spin the clothes faster regardless of whether or not
customers want that speed, then Videocon has characteristics associated with

a. Production concept

b. Selling concept

c. Marketing concept

d. Product concept

Answer: d

Promotion Mix
1. ………. emphasizes salable surpluses within the corporation, seeks to convert ‘products’ into ‘cash’
,emphasizes getting rid of stocks, concerns itself with the tricks & techniques of getting the customers to
part with their cash for the products available with the salesman.

a. Marketing
b. Selling
c. Public Relation
d. Sales Promotion

Answer: b

2. Marketing Myopia related first paper published in 1960 in the _____________

a. International Business Review

b. Forbes Magazine
c. Harvard Business Review
d. Oxford University Press

Answer: c

3. It has the aim of building long term mutually satisfying relations with key parties, customers, suppliers,
distributors in order to earn and retain their long term preference & business.

a. Marketing Myopia
b. Relationship Marketing
c. Product Marketing
d. Selling Concept

Answer: b

4. …………. emphasizes on the product & ……….. Emphasizes on the Customers needs & wants.

a. Selling, Marketing
b. Marketing, Selling
c. Consumer, Customer
d. Marketing, Customer

Answer: a

5. A short-sighted and inward looking approach to marketing that focuses on the needs of the company
instead of defining the company and its products in terms of the customers’ needs and wants is known as
…..

a. Transactional Marketing
b. Marketing Myopia
c. Customer Value Triad
d. Ambush Marketing

Answer: b

6. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated
with the marketing mix activity of:

a. Distribution
b. Pricing
c. Product development
d. Promotion

Answer: d

7. Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

a. De‐ marketing
b. Social marketing
c. Viral marketing
d. Virtual marketing

Answer: c

8. Inside sales is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

a. Direct marketing
b. Social marketing
c. Tele‐ marketing
d. Viral marketing

Answer: c

9. Which is the feature of direct marketing ‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

a. One‐to‐one communication
b. Open dialogue
c. Personal relationship
d. All of the above

Answer: d

10. Re marketing is related with creating demand for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

a. Fresh products
b. Low quality products
c. Non‐usable product
d. Renewed use of products

Answer: d

11. Tele –marketing is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

a. Direct marketing
b. Relationship marketing.
c. Social marketing
d. Viral marketing

Answer: a

12. Direct marketing refers to a communication between the ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ directly.

a. Firm and suppliers

b. Price and services
c. Seller and buyer
d. Society and target market

Answer: c

13. “How are you telling consumers in your target group about your product” This question belongs to
which marketing concept?

a. Place
b. Price
c. Product
d. Promotion

Answer: d

14. If Mark Mars pays Hershey Foods Corporation for the right to use its name on his line of T-shirts, then
Mr. Mars is using which type of policy?

a. Co-branding
b. Licensing
c. Manufacturer’s branding
d. Private branding

Answer: b

15. The basic role of promotion is _____.

a. Communication
b. Information
c. Interpretation
d. Manipulation

16. The promotion “P” of marketing is also known as ________.

a. Cost
b. Distribution
c. Marketing Communication
d. Product Differentiation

Answer: c

17. When a company distributes its products through a channel structure that includes one or more
resellers, this is known as ________.

a. Direct marketing
b. Indirect marketing
c. Integrated marketing
d. Multi-level marketing

Answer: c

18. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels,
the firm will most likely make heavy use of _______ in the promotional mix.

a. Advertising
b. Personal selling
c. Publicity
d. Sales promotion

Answer: a

19. A consumer contest is an example of _____.

a. Advertising
b. Indirect selling
c. Personal selling
d. Sales promotion

Answer: d

20. “Buy it now” refers to which one of the following options?

a. Advertising
b. Personal selling
c. Publicity
d. Sales promotion

Answer: b

21. Advertising appropriations are largest for which type of product?

a. Convenience goods
b. High-priced products
c. Industrial products
d. Specialty goods

Answer: a

22. A television advertisement showing the safety features of the Volvo 240 DL would be best classified as
which of the following?

a. Defensive advertising
b. Pioneer advertising
c. Product advertising
d. Societal marketing

Answer: c
23. Which of the following is NOT a part of marketing communication mix?

a. Advertising
b. Public relations
c. Sales promotion
d. Telemarketing

Answer: d

24. The term Marketing Myopia was written by

a. Philip Kotler
b. Royal Dutch Shell
c. Theodore Levitt
d. Henry Ford

Answer: c

25. Rajeev Kapoor is a chef in a new downtown restaurant. He has sent out press releases to the major
local media and has invited food critics to dine in his restaurant. Rajeev is engaging in

a. Public relations
b. Personal selling
c. Sales promotion
d. Advertising

Answer: a

26. Newsletters, catalogs, and invitations to organisation-sponsored events are most closely associated
with the marketing mix activity of:

a. Pricing
b. Distribution
c. Product development
d. Promotion

Answer: d

27. In relationship marketing firms focus on __________ relationships with __________.

a. Short-term; customers and suppliers

b. Long-term; customers and suppliers
c. Short-term; customers
d. Long-term; customers

Answer: b

Extended P’s (Marketing Mix)

…………shows that a service was performed, such as the delivery packaging for the item delivered by a
delivery service, or a scar left by a surgeon. This reminds or reassures the consumer that the service took
place, positively or negatively

1. Process
2. People
3. Physical Evidence
4. Consumer

Answer: c

………….defined as the employees that execute the service chiefly concerns the manner and skill in which
they do so.

1. Process
2. People
3. Physical Evidence
4. Consumer

Answer: b

…………is an important P of marketing which affect the execution of its service, such as job queuing or
query handling.

1. Process
2. People
3. Physical Evidence
4. Consumer

Answer: a

A further 3Ps are incorporated into the marketing mix:

Physical evidence, process and price.

Process people and promotion.

Physical evidence, people and production.

Physical evidence, process and people.

Answer: d

A further 3Ps are incorporated into the marketing mix:

a. physical evidence, process and price.

b. process people and promotion.
c. physical evidence, people and production.
d. physical evidence, process and people.

Answer: d

Miscellaneous
In the history of marketing, when did the production period end?

In the late 1800s.

In the early 1900s.

In the 1920s.

After the end of the Second World War.

Answer: c

Which one of the following is a key to build lasting relationships with consumers?

a. Price of the product

b. Need recognition

c. Customer satisfaction

d. Quality of product

Ans: c
Which of the following is not an Exchange function of Marketing?

a. Product Planning & Development

b. Buying function
c. After sales service
d. Selling Function

Answer: c

If focus is on social and ethical concerns in marketing’ is characteristic of the _________ period.

Production

Sales

Marketing

Societal marketing

Answer: d

Which of the following is not an element of the marketing mix?

Distribution

Promotion

Production

Pricing

Answer: c

The term ‘marketing mix’ describes:

a composite analysis of all environmental factors inside and outside the firm.

a series of business decisions that aid in selling a product.

the relationship between a firm’s marketing strengths and its business weaknesses.

a blending of strategic elements to satisfy specific target markets.

Answer: d

The key term in the American Marketing Association’s definition of marketing is:

Activity

Sales

Products

Value

Answer: d

…….…..is a cluster of complementary products and services that are closely related in the minds of
consumers but spread across a diverse set of industries.

Marketspace

Marketplace

Metamarket

Marketpace
Answer: c

The ___________________ concept holds that consumers will favour products that offer the most in quality,
performance and innovative features.

Marketing

Production

Product

Selling

Answer: c

_______________ is the 5th P’ of Marketing as stated by Philip Kotler

Persistent

Purpose

Process

People

Answer: b

____________________ are products bought by individuals and organizations for further processing or for use in
conducting a business.

Consumer products

Specialty products

Industrial products

Personal Products

Answer: c

Which of the following is not an element of the marketing mix?

a) Distribution.

b) Product.

c) Target market.

d) Pricing.

Answer: c

The term ‘marketing mix’ describes :

a composite analysis of all environmental factors inside and outside the firm.

a series of business decisions that aid in selling a product.

the relationship between a firm’s marketing strengths and its business weaknesses.

a blending of strategic elements to satisfy specific target markets.

Answer: d

When customer expectations regarding product quality, service quality, and value-based price
are met or exceeded, _____ is created.

a) customer satisfaction
b) planning excellence

c) a quality rift

d) a value line

Answer: a

According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a
marketing function?

a) Promote marketing intelligence.

b) Develop sales tactics.

c) Develop the customer proposition.

d) Work with other business functions and third parties.

Answer: b

Mr. ABC and his staff have decided to use target marketing to reach their sales goals. Which are their
three steps (in order) to target marketing?

a. Market segmentation, market positioning and target marketing

b. Market segmentation, target marketing and market positioning

c. Market alignment, market segmentation and market positioning

d. Market recognition, market preference and market insistence

Ans: b

After concept testing, a firm would engage in which stage for developing and marketing a new product?

a. Marketing strategy development

b. Business analysis

c. Product development

d. Test marketing

Ans: a

If the company’s sales are slow down, and profits level off or decline. At which stage the company has
reached?

a. Introduction

b. Decline

c. Growth

d. Maturity

Ans: b

Which of the following marketing mix activity is most closely associated with newsletters, catalogues and
invitations to organization-sponsored events?

a. Pricing

b. Promotion

c. Distribution
d. Product

Ans: b

Buying goods and services for further processing or for use in the production process refers to which of the
following markets?

a. Consumer markets

b. Government markets

c. Business markets

d. International markets

Ans: c

Which one of the following sets represents 4 C’s of the marketing mix?

a. Customer solution, cost, convenience, communication

b. Customer, cost, convenience, comfort

c. Convenience, communication, coverage, cost

d. Cost, coverage, communication, consultancy

Ans: a

A marketing manager of a large consumer foods company is studying distribution, promotion, and price of
the company’s product. Marketing manager is studying which one of the following concepts?

a. Marketing plan

b. Marketing strategy

c. Marketing mix

d. Market offering

Ans: c

Which one of the following is NOT the stage that customers go through in the process of adopting a new
product?

a. Awareness

b. Interest

c. Evaluation

d. Culture

Ans: d

The mental act, condition or habit of placing trust or confidence in another shows which of the following options?

a. Motive

b. Belief

c. Behavior

d. Attitude

Ans: b

New product development starts with which one of the following steps of new product development?
a. Idea screening

b. Idea generation

c. Test marketing

d. Concept testing

Ans: b

What does this statement show “Trade of value between two parties”?

a. Competition

b. Transaction

c. Exchange

d. Need

Ans: b

A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the
company’s product. Marketing manager is studying which one of the following concepts?

a. Marketing plan

b. Marketing strategy

c. Marketing mix

d. Market offering

Ans: c

Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and
marketers look for ways to bring it down?

a. Selling concept

b. Product concept

c. Production concept

d. Marketing concept

Ans: c

The buying process starts from which one of the following stage in which the buyer recognizes a problem or need?

a. Need recognition

b. Information search

c. Evaluation of alternative

d. Purchase decision

Ans: a

A firm has decided to localize its products and services to meet local market demands. Which one of the following
approach is a good approach for this segmentation?

a. Geographic

b. Demographic

c. Psychographics
d. Behavioral

Ans: a

Demographic segmentation divides the market into groups based on which of the following variables?

a. Size, location, industry, customer

b. Size, company, industry, technology

c. Location, size, occupation, race

d. Customer, technology, company, industry

Ans: c

When Olympia Carpets develops new carpets that are highly stain resistant and durable, it must educate
consumers about the product’s benefits. This activity calls for which one of the following marketing mix variables?

a. Price

b. Promotion

c. Distribution

d. Product

Ans: b

Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to
those of competing offers refers to which of the following options?

a. Customer perceived value

b. Marketing myopia

c. Customer relationship management

d. Customer satisfaction

Ans: a

Which one of the following statements by a company chairman BEST reflects the marketing concept?

a. We have organized our business to satisfy the customer needs

b. We believe that marketing department must organize to sell what we produce

c. We try to produce only high quality, technically efficient products

d. We try to encourage company growth in the market

Ans: a

Interesting…

The word shampoo in English is derived from Hindi word chāmpo

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